Jacob Inasu Email & Phone Number

India

Consumer Business:• Spearhead digital transformation initiatives, de risking business dependency on 3rd party eCom channels such as amazon and FlipKart by launching an in-house e-commerce platform.• Lead new client acquisition via digital marketing strategies, accelerating sales pipeline growth and shortening sales cycles.• Develop strategies and marketing plans to meet annual business targets and long-term strategic goals.• Craft region-specific communication strategies for Consumer & Corporate businesses following corporate communication objectives. Collaborate with luxury lifestyle and tech influencers to enhance brand credibility and top-of-mind awareness.• Manage product issues, warranty administration, and provide expertise to point of sales teams.• Set dealer prices, approve discounts, marketing programs, warranty settlements, and advertising plans.• Develop a trigger-based email and push notification strategy to optimize revenue from app subscriptions.• Manage digital media, launch events, and PR agencies across India and the Middle East.Corporate Business:• Participate in trade shows to increase top-of-funnel leads and achieve higher conversion rates.• Negotiate transfer prices with business units and manage service agreements with service centers.• Collaborate with lead generation agencies to ensure a steady sales funnel.• Influence critical business communication decisions by collaborating with stakeholders in India and the Middle East.• Lead events and content marketing charter for multiple categories. Develop strategies for traffic channels that support overarching Marketing and Business goals.• Organize joint events with other OEMs to drive mutually beneficial outcomes, particularly in the ProAV sector.• Drive insights and learnings cross-functionally on campaign performance, including best practices and recommendations• Manage new product and content releases, from planning to implementation and post-campaign analysis.

India

Bengaluru Area, India

Bengaluru Area, India

• Steered brand conversations through ATL and BTL channels, including on-ground events, to drive customer conversion.• Partnered with category marketing teams to scale lifecycle campaigns across channels.• Managed marketing budgets for multiple brands, ensuring comprehensive 360-degree communication strategies.• Coordinated with third-party vendors to fulfill diverse needs not covered in-house.• Strategized, executed, and delivered external and internal communications campaigns and created corporate content. • Prioritized customer engagement and retention strategies for robust pipeline development.• Crafted informative content to share value propositions in the market, with the media and with people. • Handled all communications channels including but not limited to social media, internal sites, and events.• Developed and led an integrated team with capabilities extending beyond digital expertise.

United Arab Emirates

• Drove the formulation of the annual communication strategy.• Conceptualized and executed impactful campaigns during lean periods, utilizing events as a strategic tool.• Enhanced campaign messaging across digital platforms, harnessing the power of social channels for maximum amplification.• Led all discussions related to new business, overseeing scoping, budgeting, and resource allocation with precision and foresight.

Bengaluru, Karnataka, India

• Conceptualized and set up a complete new business in the high end marine aquarium industry – targeted to interior designers & architects to promote the products for high-end home interior designs.• Managed the entire process, including finance, importing goods from China, supply chain management, applying the technical-knowhow, and finally supply & maintenance of aquarium for high-homes.

Bangalore

• Spearheaded strategic collaboration with IBM MM leads to forecast pipeline and devise comprehensive communication plans for each phase of IBM's expansion.• Served as the communications expert for IBM's global growth markets, facilitating new initiatives with funding support.• Ensured seamless operational transactions between agency and ASEAN Lenovo teams for optimal communication delivery.

Mba/Pgdbm, Marketing, 7/8

Activities and Societies: Lead all marketing activities for XIME - Internal Opened the book to marketing

Bsc Computer Science, Computer Science, 76%

Lead a team for the Samsung – Intel – Bloom mega computer show held in Coimbatore, 2003 (involving ‘Direct Selling’)

+2, Computer Science, 80%

Activities and Societies: Headboy - 2001. Lead all student activities for Lawrence School, Lovedale

Master Of Business Administration - Mba, Marketing