Jacob Vargas Email & Phone Number

Las Vegas, Nv, Us

Las Vegas, Nv, Us

Wakefield, Massachusetts, United States

Managed over 8 client accounts with over $500K per month in Ad Spend. Ensured paid accounts did not overspend/underspend monthly ad budget either manually or by overseeing pacing software.Analyzed campaign performance individually to ensure maximum profitability, either by adjusting bid strategies or scaling TROAS for highest revenue/profit.Created multi-level campaigns on various platforms for various campaign objectives such as E-Commerce, Lead Generation, Brand Awareness, and New Customer Acquisition. Implemented different audience signals such as 1st party lists, custom intent KW lists, competitor websites, search themes, and Affinity lists. Excluding placement lists and having IP exclusions where needed.Optimized products in Merchant Center to efficiently resolve product disapprovals and/or optimize products for auction performance.

Baton Rouge, Louisiana, United States

Created Video Ad campaigns, Performance Max Campaigns, Retargeting campaigns, Behavioral Display campaigns, Demand Gen/Discovery campaigns, and programmatic (display + OTT/CTV) campaigns.Analyzed Matched Search Queries to discover new keyword ideas and find negative keywords to decrease irrelevant traffic.Created Conversion Events to analyze different types of conversions from various lead sources, such as page views, calls from ads, form submissions, etc.Built and managed the implementation of conversion trackers from Google to Tag Manager; configured advanced tactics such as enhanced conversions.Researched and constructed in-depth testing roadmaps, prioritizing opportunities with the highest conversion rate optimization impact aligned to quarterly OKRs.

Las Vegas, Nevada, United States

Built out Google/Microsoft campaigns from scratch utilizing proper account structure. Implemented proper organization of ad groups, proper keyword research, negative/directional keywords, audience/remarketing segmentation, and ad extensions.Write engaging ad copy and modified CTAs to boost CTR and ad quality. Conducted A/B Split testing of different headlines, descriptions, audiences, creative, and landing pages.Audited existing media accounts to find problems and optimize performance. Restructured ad groups/keywords, fix ad disapprovals, troubleshoot conversion tracking, and adhere to best practices. Optimized Landing Pages to improve Quality Score and CTR. Installed GTM container/site tags on site homepage.Used Screaming Frog software to perform in depth technical analysis of client websites, ensuring optimization of Title Tags, Images, and Site Structure.Built SEO Optimized Wordpress Websites. Used Kartra to create Squeeze Pages, Email Capture Forms, and Sequences to distribute email chains to consumers.On Site SEO Analysis of sites, checking for proper Title and H1 Tags, Meta Descriptions, Content and Keyword Density, Alt Image Text, & Response Codes.

Las Vegas, Nevada, United States

Booking and scheduling appointments, providing excellent customer service with strong communication skills.Explain programs and benefits to individuals, establish connections with clients to sell needed insurance plans to protect the family.Conduct interviews, oversee operations for 5 to 7 agents. Train new agents for success with a clear leadership path.