Effectively planned, developed and executed brand-building, compelling and consumer-facing business programs that promoted and built brand loyalty. These events ranged from 3-70 guests and included online audiences of up to 400. I managed all aspects of events and programs from selection, contracting, planning, activation and execution to final analysis of metrics and reporting.I also developed relationships with local business leaders to deliver programs to a wide audience across the Madison market, making sure that we had a variety of topics. Managed relationship with local university to bring the DreamBank mission to campus.

Facilitated the customer journey through the brand exploration space dialoguing and engagingwith customers about their dreams and the path to fulfill their dreams. Led, organized, and communicated with 30-40 private event requests each month. Daily communications included event details, catering, and requirements from all parties.

Managed and built relationships with contract manufacturing and OEM's around the globe. Consistently increased book of business with accounts.

Worked with mid-large size accounts with revenue ranging from 10K-900K annually. Built relationships with buyers to increase business within multiple product categories.

Worked with small-medium sized account with revenue ranging from 1k-50k annually.

Corresponded and worked with other interns, co-workers, and departments to gain experience throughout the entire Marketing Division at American FamilyCreated, developed, and presented to upper management a detailed marketing plan on how to reach the college aged target market

Learned the responsibilities of a sales person in the company Communicated with grocery store managers regarding display areas as well as the most appealing new product placement for consumers Learned to work independently and problem solve