Jacob Krüger work email
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Jacob Krüger is a Chief Marketing Officer at Tactile Games. He possess expertise in mobile marketing, mobile games, online gaming, mobile applications, social games and 12 more skills. He is proficient in Catalan and English. Colleagues describe him as "Jacob is a very experienced, analytical and people-oriented marketing leader with comprehensive knowledge of the mobile app and gaming space. I highly appreciate his open attitude towards innovative ideas and have always learned a lot from our conversations - that usually take place somewhere out of the box ;)"
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Chief Marketing OfficerTactile GamesBarcelona, Ct, Es -
Chief Marketing OfficerTactile Games Jun 2024 - PresentCopenhagen K, Dk -
AdvisorLiquidx Studio Jan 2023 - Present -
AdvisorReplai Jan 2021 - PresentSan Francisco, UsReplai is a creative intelligence platform backed by Sequoia that uses computer-vision AI to tag video creatives at scale, and help app publishers understand what drives performance within their video creatives. Replai helps you understand not only which creatives work but why. -
MemberUa Society Apr 2016 - PresentLondon, Gb -
Director Of MarketingFunplus Sep 2022 - May 2024Zug, Zurich Area, Ch- leading all marketing for a newly set up studio - working closely with the growth team for Funplus' live games- managing ASO team, supporting Funplus' live games -
Head Of User AcquisitionMiniclip Feb 2021 - Sep 2022Neuchâtel, Ch- in charge of all user acquisition for all Miniclip titles- took over and grew and awesome team and enabled them to grow UA investment and profitability- diversified channel mix- worked closely with the analytics team to revamp all UA reporting- involved in many non-UA activities, such as ASO, growth and building the influencer marketing function -
Head Of User AcquisitionScopely Jun 2019 - Jan 2021Culver City, California, Us- Started to build the UA team in Barcelona- Managed a team of UA professionals for the casual games in Scopely's portfolio - executed all soft launch activities for the casual games- worked closely with the platform tech team to build tools to enable the UA team to increase their efficiency - involved in the due diligence process and acquisition of Genjoy- pitched and successfully negotiated and executed offline TV campaign for a casual title in Europe -
Marketing And Ua ConsultantScopely Nov 2018 - May 2019Culver City, California, Us- worked closely with the team in charge of UA for Star Wars Fleet command, helping them to scale the title profitably- tested new channels- one of the channels I recommended and tested for them, later became a top5 UA source across Scopely's portfolio
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Marketing ConsultantFreelance Mar 2018 - May 2019I help companies with anything related to app marketing. This includes but is not limited to: mobile marketing strategy, attribution, user acquisition, campaign management (set up, analysis and optimization of campaigns), ASO, influencer marketing, TV performance marketing, CPI campaigns, rewarded video campaigns, Facebook marketing, Apple Search Ads, Google Universal App Campaigns, ...Clients include among others:Masterclass.comApplikeQoqa.comScopelySolidarityapp
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CmoSocial Point Jun 2016 - Feb 2018Barcelona, Es- was part of the company's management board (leadership team)- led the Social Point marketing part of the due diligence for the acquisition by Take Two Interactive- oversaw profitable investment of multimillion dollar marketing budget - oversaw all marketing activities in all marketing channels, including user acquisition, ASO, influencer marketing, creative and TV- oversaw development of the bottom up marketing strategy- lead a team of 20+ - reported to CEO -
Head Of Digital MarketingSocial Point Sep 2015 - Jun 2016Barcelona, Es- in charge of all user acquisition for all Social Point titles
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Publisher Team Lead MarketingSocial Point Jun 2014 - Sep 2015Barcelona, Es- in charge of user acquisition through ad networks
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Mobile Marketing ManagerSocial Point Oct 2012 - May 2014Barcelona, Es- first person at Social Point to do mobile marketing- selected attribution provider- planned strategy for launch of first mobile game (Dragon City) - selected an agency and worked with agency to launch the game- ran all Facebook media buying
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Mobile Marketing And Monetization ManagerGameduell Gmbh Jul 2011 - Jul 2012Berlin, Berlin, De- responsible for marketing and non-payer monetization for Gameduell's iOS and Android mobile apps -
Search Engine And Affiliate Marketing ManagerGameduell Gmbh Dec 2010 - Jul 2011Berlin, Berlin, De- planning, execution and evaluation of all affiliate marketing activities- competitor and market research- execution, analysis, evaluation and optimization of Google SEM campaigns
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Online Marketing Manager - Facebook Marketing And Campaign ManagementGameduell Gmbh Jun 2010 - Nov 2010Berlin, Berlin, De- Campaign Management of online display campaigns in the US- Facebook Marketing: set up, analysis, evaluation, optimization
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Campaign Manager For Marketing And Business DevelopmentGameduell Gmbh Dec 2008 - Jun 2010Berlin, Berlin, De- Campaign management of online display campaigns in EU and USA- set up, analysis, evaulation, optimization of campaigns
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TranslatorFreelance 2007 - 2009
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Internship Pr And MarketingAndres Industries Ag Sep 2008 - Nov 2008
Jacob Krüger Skills
Jacob Krüger Education Details
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University Of East AngliaSwedish With Management Studies -
Linköping UniversitySwedish
Frequently Asked Questions about Jacob Krüger
What company does Jacob Krüger work for?
Jacob Krüger works for Tactile Games
What is Jacob Krüger's role at the current company?
Jacob Krüger's current role is Chief Marketing Officer.
What is Jacob Krüger's email address?
Jacob Krüger's email address is ja****@****oint.es
What is Jacob Krüger's direct phone number?
Jacob Krüger's direct phone number is +349318*****
What schools did Jacob Krüger attend?
Jacob Krüger attended University Of East Anglia, Linköping University.
What skills is Jacob Krüger known for?
Jacob Krüger has skills like Mobile Marketing, Mobile Games, Online Gaming, Mobile Applications, Social Games, Online Marketing, Digital Marketing, Online Advertising, Casual Games, Facebook Marketing, Mobile Advertising, Online Campaign Management.
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