Jacob Leveton Email & Phone Number

Irvine, CA, US

Denver, Colorado, US

• Managed multiple products over the years, all of which were built on the AIware platform for Enterprise AI. Wrote product requirements & user stories, coordinated with engineering team to provide LOE's, prioritized.
• People manager for up to 3 direct reports
• Successfully guided engineering team through Google’s transition from Universal Analytics to GA4, which threatened to cutoff inbound data for over 6,000 connected advertisers if not scoped and executed correctly.
• Prospected, negotiated, and developed external vendor partnerships to provide cognition and third-party data to the product, which added value to make them best-in-class software solutions.

Carlsbad, CA, US

• Leveraged a design-driven product development approach with UX and engineering to launch a new 0-1 product (B2B console) with features that included campaign and asset management, Allowlist management, approvals, and.
• Launched monetization solution with full integration into the advertiser-facing console which featured unique, airline-oriented targeting parameters. Dramatically reduced time to launch a campaign from 30 days+ and.
• Evangelized product vision and success throughout a 1000+ person organization including executives to drive alignment, consistently representing the team in stakeholder governance meetings to guide strategy and.
• Drove adoption of a data-driven culture centering around decisioning based on actual consumer behavior by owning numerous consumer-facing interfaces and building analytics on a Google-based data lake environment.
• Led quarterly “lunch and learn” sessions on modern advertising standards and best practices to educate stakeholder teams. Recorded sessions to drive long-term knowledge absorption.

Irvine, California, US

• Led strategy, operations, and development for people-based Data Analytics Platform (DAP). Worked with a team of five developers to drive product upgrades and improvements of the reporting dashboard centered around TV.
• Grew annual revenue attributed to DAP by 300% to become the company's fastest growing revenue stream.
• Secured ~$1.6M in incremental ARR by successfully delivering a custom Media Scorecard for the company’s largest client.
• Managed team of three Technical Account Managers responsible for operations and analysis for 40+ DAP reporting clients.
• Collaborated with Business Development and Engineering teams to identify new measurement partners, onboard and integrate new data streams, and upgrade existing products with new data sources.
• Multi-year presenter at ViantCon National Sales Conference (200+ attendees).

Irvine, California, US

• Demonstrated prototyped and existing advertising and technical products to new and existing clients to drive sales cycles.
• Analyzed campaign results via Viant’s identity-based Data Lake, providing media recommendations and advanced purchaser insights for large clients in the Auto, CPG, Entertainment, Online Services, and Retail industries..
• Prototyped new measurement products centered around TV Tune-In, Digital Out-Of-Home media, and Foot Traffic visitation that led to ~$10M of new business.
• Educated regional and national sales teams on new product innovations, data partner capabilities, and custom insights that were used to help close new deals and expand existing accounts.

Westlake Village, California, US

• Managed a team of five buy-side advertising operations media buys via programmatic and paid social platforms to support campaigns across four different business units.
• Developed policies and procedures to improve trafficking accuracy and efficiency, as well as schedule and operate intradepartmental and interdepartmental meetings to improve communication on ongoing practices.
• Established formal “request for proposal” internal process to encourage sales representatives to explore feasibility and costs of proposed media buys before insertion orders are submitted for approval.
• Expanded partnerships with traffic quality and verification vendors, improving non-human traffic, viewability, and ad interaction metrics across all media buys.
• Authored and delivered executive summaries for key media buys, showing directly trackable return-on-advertising-spend of anywhere from 300% to 1,500% after advertising costs on six figure media buys.

Westlake Village, California, US

Los Angeles, California, US

San Francisco, California, US

San Francisco, California, US

Los Angeles, CA, US

Beverly Hills, CA, US

Beverly Hills, CA, US

Beverly Hills, CA, US

El Segundo, California, US

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Education record

Education record