Digital Marketing Strategy Consulting:Advise multiple MNCs (FMCG, professional services, finance, industrial, B2B clients) on digital marketing strategy, including budget allocation, organization setup, portfolio management, and investment optimizationBest case 1: Advised a Korean cosmetics brand on its China brand launch strategy, 1st year profit 283% higher than global target.Best case 2: Transformed digital marketing organization for world-class financial institution, leading to 80% in overall trackable ROI, and 350% increase in marketing spending efficiencySocial Media/KOL Investment ExecutionGuide clients to achieve social media investment strategy optimization through enhanced KOL and marketing executionBest case 1: KOL investment execution on behalf of German durable goods company, resulting in 4x y-o-y increase in social media awareness, and 230%+ traffic increase on ecommerce platformBest case 2: Employer branding marketing campaign execution for Fortune 500 client, resulting in 300% increase in qualified candidate resume applications rate, and 10 million total content exposureBest case 3: Integrated social media retainer (Weibo, Douyin, WeChat videos, WeChat Public Account) for top FMCG company, reaching 480% increase in overall fans number and engagementKOL Incubation and ManagementRespresenting KOLs: 贾克布Jacob，史黛拉，Andrew Cap, 小帅今天研究啥 etc.Representing clients: L'Oreal Group, ELAND, Shanghai Municipal Government, Unilever, Schick, CLEAR, Taste Plus, Cambly, Duolingo, Trip.com, Shunpinlang, etc.

Tmall sales strategy, Mega sales festivals (6.18/11.11)execution, offer and depth management, AIPL & FAST growth