• Managed all aspects of brand management and storytelling across various digital/social channels by sourcing imagery, writing marketing copy, and scheduling daily social media publications to increase click-through-rate (CTR) for the company's website lead funnel.• Spearheaded the revival of the company's Search Engine Optimization (SEO) strategy by researching the professional imagery niche and curating engaging content that targets specific keywords to increase revenue-driving conversions.• Crafted more than 25 email marketing campaigns for various segments of our target market to better nurture leads and positively position our brand for our audience through promotional content.• Analyzed ROI of trade-offs for implementing new profitable channels of content creation and deployment.• Built and developed a copywriting strategy with an external marketing agency to create assets that leverage Yelp and Google advertisements to provide the best return on ads spent (ROAS) for leads obtained through these channels.

• Synchronized and optimized our systems and processes for integrating the sales and marketing facets of the business on our CRM (HubSpot).• Maintained, qualified, and nurtured client relationships weekly with insight-driven cold call/email/message follow up methods and pre-queued sequence communication offered by our CRM.• Accelerated and developed affiliate partnership proposals with the CEO, CGO, and Creative Director to increase methods of recurring monthly revenue.• Scheduled, observed, and offered input at 2 discovery meetings each week with executive leadership and potential revenue driving partners/business relationships.• Coordinated the logistical planning, promotional strategy, and organizational procedures for yielding the most success at large networking and lead-generation conferences/conventions.

• Led a diverse team of interns throughout 5+ semesters consulting with client leadership weekly to assess each project scope and troubleshoot their sales, recruitment/onboarding documents, and marketing systems/processes• Collaborated with client leadership to construct weekly action plans enabling team members to leverage their skills to generate multiple viable solutions for the company• Maintained an effective communication flow between my team and the client to address feedback along the journey utilizing email, slack messaging, and conference calls• Delivered tailored solutions to client leadership for 2 large sales/marketing projects each quarter and implemented client feedback to create the best solution possible

• Led a committee of 6 students that organizes daily communication to the student body to improve the accessibility of information for a wide demographic of students through various marketing channels• Streamlined communication from the college's administration, student senate, and student body which was key in quickly spreading noteworthy campus-related messages that inform the college's broader community

• Work closely with a small team of fellow consultants to do weekly market research for Safe Hiring Solutions LLC • Along with my group we analyze and deliver weekly updates in business proposal form that would increase the company's revenue and diversify its clientele

• Demonstrated empathy to understand the healthcare professional customer (HCP) experience, in working with Lilly Patient Services, across three in-market and two launch brands within the fields of oncology and immunology.• Conducted comprehensive analysis of the clarity, accuracy, relevance, and impact of communication content along the HCP touchpoint journey, focusing on volume, cadence, and communication triggers.• Evaluated points of consistency and inconsistency within the current state of the UX/UI experience of HCP-facing websites for five of the nuanced brands within the project scope.• Collaborated cross-functionally with other business units, leveraging subject matter experts' insights to identify gaps and opportunities for enhancing the integration of strategic solutions that improve the HCP customer experience.

• Built relationships over a 12-month period with 50+ interested candidates by coordinating 8 recruitment events focused on inclusivity with my committee of 10 members• The recruitment class was successfully closed at 18 diverse new members that I mentored and coordinated their first college move-in dates

• Work alongside 2 fellow Lambda Chi Alpha Brothers to establish a positive working relationship with the other fraternities on campus• I help collect and deliver the current news to our house during the weekly chapter meetings.

· Plan and organize campus-wide unifying events for fraternity students to enjoy throughout the duration of the semester· Work on the executive committee to keep peace among the 10 fraternities on campus

• Inform customers/residents on the necessary documentation for tax deductions and maintain an organized filing system for tracking Indiana Sales Disclosures• Clarify any customers’ questions, misunderstandings, and requests while offering assistance or guiding them in the correct direction• Uphold accountability and attention to detail dealing with classified documents while multitasking through written and verbal communication with customers