Senior Manager, Digital Marketing
Boston, Massachusetts, Us
Evangelized web best practices across teams. Led strategic web initiatives that informed product roadmaps and influenced overall business strategy. Managed the site relaunch of 1,000+ articles and 10,000+ programmatic pages, driving a 15% rank improvement in the first month. Lead all SEO efforts, including research, prioritization, forecasting, implementation, and reporting.Collaborated with product managers, designers, and engineers to prioritize, scope, and implement site projects, resulting in the delivery of step-change improvements in digital experience. Integrated with Growth Product to run and analyze conversion tests on paid and organic landing pages. Managed external SEO agency and a direct report.