Developing and executing comprehensive web, content, and product marketing strategies as the first hire in this role, focusing on enhancing traffic, brand visibility, user engagement, and revenue through innovative and resource-efficient approaches.

Evangelized web best practices across teams. Led strategic web initiatives that informed product roadmaps and influenced overall business strategy. Managed the site relaunch of 1,000+ articles and 10,000+ programmatic pages, driving a 15% rank improvement in the first month. Lead all SEO efforts, including research, prioritization, forecasting, implementation, and reporting.Collaborated with product managers, designers, and engineers to prioritize, scope, and implement site projects, resulting in the delivery of step-change improvements in digital experience. Integrated with Growth Product to run and analyze conversion tests on paid and organic landing pages. Managed external SEO agency and a direct report.

Executed strategic SEO and CRO efforts, driving 5+ million unique organic users annually and over 40% Y/Y growth in conversion rates for the core marketplace product. Owned company web analytics; built digital metrics dashboards used by the senior leadership team. Wrote long-form web content, eclipsing 250 pieces. Became the company’s most-published author.

Led day-to-day SEO efforts, resulting in an increase of 3 million annual web visitors and an average yearly growth rate of 50%. Ran company A/B testing; tripled the pace of experimentation and drove the first year of CVR growth.