Project Lead within Revenue Optimisation put in place to increase Maersk Line's overall turnover and profitability based on increased capabilities within Pricing and Revenue Optimisation.Responsibilities:* Manage and motivate team* Build core story for the Revenue Optimisation journey* Identify impact on existing business and business processes* Identify and document future Pricing and Revenue Optimisation vision supported by consulting firm* Build Business Case with extensive elaboration of benefits and cost for the Revenue Optimisation programme* Lead team to deliver Forecasting project plans for forecasting projects (Demand Forecast and Capacity Forecast)Key Achievements:* Top management approval of Revenue Optimisation vision and 5-year programme* Sign-off of benefits within the programme by group of senior stakeholders* Having developed vision and plan for new and improved Revenue Optimisation processes within the container business learning from other industries

Part of the Capacity and Uptake Management Charter, Trade and Marketing.Responsibilities:* Develop new vision for Revenue Optimisation* Deliver Business Case including benefits for new Revenue Optimisation vision* Productionalise Customer Commitment Compliance reporting* On-board new team membersKey Achievements:* Lead architect in defining a new Revenue Optimisation vision approved by senior stakeholders* Business case focused on value with buy in from most relevant senior stakeholders* Successful handover of Customer Commitment Compliance reporting in BI solution to Commercial Business Process owner* Lending experience to newer team members - assisting the entire team to reach their goals

Business process owner for the Customer Commitment and Prediction processes.Responsibilities:* Manage the Customer Commitment process and ensure continuous improvements realised* Manage the Customer Commitment Compliance process and ensure continuous improvements realised* Identify opportunities for how to continue the Prediction process* Transfer of Customer Commitment database and tool to Maersk Line IT Key Achievements:* More than 30% improvement in customer commitment compliance based on giving the transparent to Sales and Trade and Marketing through Commitment compliance reporting* Productionalise the Commitment Tool with Maersk Line IT and hand over ownership* Successful handover of Customer Commitment and Customer Commitment Compliance process to the Commercial Business Process Owner* Successful transfer of the Customer Commitment database and tool to Maersk Line IT

Led work streams of three to four people during two major strategic programmes. During the Sales Traction Leap (2008-2009) led the Customer Profitability work stream. During the Yield Leap (2009-2010) led the Customer Commitment work stream. Both supported by top tier management consulting firms. Responsibilities:* Manage and motivate team* Establish Customer Profit and Loss model – changing the existing costing methodology* Establish new tool for Sales to evaluate Customer Profitability* Gather requirements, identify solution, share specification with developers, test and rollout the new Customer Profit and Loss tool* Establish benefit tracking across all work streams in the Sales Traction Leap* Evaluate existing profitability measures from a costing perspective* Identify new Products – differentiating between committed and non-committed volumes* Set up the Customer Commitment Management Process* Gather requirements, identify solution, share specification with developers, test and rollout the Customer Commitment tool* Set up reporting and process for Customer Commitment Compliance* Enhance the new process and tool by allowing Irregular Customer Commitments for global Key Clients* Manage the IT development pipeline in the latter part of the Yield LeapKey Achievements:* Successful implementation of new Customer Profit and Loss tool supporting Sales and Sales Management with an improved customer profitability view enabling the right decisions being taken* Successful implementation of the first global tool for managing Customer Commitments enabling delivering our promise to customers as well as profit optimising our departures

Part of the Key Client Management team in Commercial.Responsibilities:* Establish performance management reporting within the Key Client Segment in order to facilitate roll out of Incentive Scheme for Key Client Managers* Set up new tendering process for primarily Key Clients* Further development of the Contract Assessment ToolKey Achievements:* Successful implementation of Key Client Management KPIs and scorecard linked up to Key Client Manager's incentive scheme* New and improved Pricing Process established and handed over to the Contract Tender Management team* Successful rollout of the Contract Assessment tool enhancements to facilitate Yield (Profitability) transparency and prepare Key Client managers for the negotiation process

Heading team of two people responsible for Operational and Analytical Yield Management.Responsibilities:* Manage and motivate team* Gather requirements, identify solution, share specification with developers, test and rollout the Business Analysis and Reporting Tool (BART)* Develop standard reporting and additional functionality within the Business Analysis and Reporting Tool (BART)* Develop extensive Performance Reporting focused on Loss giving Analysis* Gather requirements, identify solution, share specification with developers, test and rollout the Contract Assessment Tool* Deliver on a strategic initiative around future Yield management supported by top tier management consulting firmKey Achievements:* Managed within a short deadline to centralise Maersk Line's Yield performance management tools supporting centralisation of Line Management in Copenhagen* Fast paced initial delivery of the Contract Assessment Tool to reach the window of yearly contract negotiations* Maersk Line CEO approval to continue yield management efforts basis presentation given post the strategic Yield Management initiative

Heading team of seven people responsible for Pricing and Yield Management.Responsibilities:* Manage and motivate team * Increase and maximise Revenue by optimising use of Pricing and Yield Management tools available* Ensure competitive products and pricing* Analyse markets and monitor competitors* Increase Passenger Load Factor (Utilisation)* Increase Demand Forecast Accuracy* Coordination of campaigns as well as adjustment to existing products and prices with other departments within Commercial, i.e. Sales and Marketing* Participate in various projects such as 1) Maersk Air website development, 2) Identification and evaluation of new Revenue Management Software, 3) Development and implementation of Maersk Air's "Fly as You Like" concept.Key Achievements:* Established Revenue Management as one team - merging Pricing and Yield Management teams* Increased Passenger Load Factor (Utilisation) based on improved Demand Forecast, overbookings limits and competitive fares* Increased Demand Forecast accuracy (more than 80% of months within five percentage points three months out)* Key part in bringing the new Maersk Air concept "Fly as You Like" to life

Project team member on a project tasked with replacing Maersk Drilling's existing financial applications with a new Financial Management System (CODA Financials).Responsibilities:* Gather requirements for new Financial Management System (CODA Financials)* Develop and set up new Financial Management System* Roll out and implementation of new Financial Management System across headquarter and shore bases worldwide* Handover of database management to the Business and IT departmentsKey Achievements:* Successful development and implementation of new Financial Management System globally

Manage three different positions over three years (one year abroad) while following internal an external courses.Responsibilities:* Maersk Group Accounting, Copenhagen, Denmark* Maersk Line Customer Service, Liverpool, United Kingdom* Maersk Contractors Finance, Copenhagen, Denmark