Jacob is the Head of Marketing at Metaverse HQ, a Web3 technology company focused on incubating founders, advising leaders, and developing the most innovative web3 products.Jacob oversees the marketing & branding initiatives for Metaverse HQ along with assisting in driving strategic partnerships, day-to-day operations, and product development.

TEKsystems® Inc. is a leading provider of strategic IT staffing and Global Services for 82% of the Fortune 500. Ranked #1 in the industry by IT Services Business Report for 11 consecutive years, we are the nation’s largest IT staffing firm. As a division of our parent company, Allegis Group, TEKsystems® has over 100 offices throughout the United States, Canada and Europe. Every year we deploy over 80,000 IT professionals at 6,000 client sites across North America, Europe and Asia.• Consistently top 10 nationally in activities per week on team of 120+ recruiters and 2nd fastest recruiter in training class of 25 to discover and place candidate with client• Collaborate with Account Managers to identify top accounts, target skill sets, key marketsegments, and assess clients’ staffing requirements to document in Salesforce• Develop recruiting strategies to identify and form meaningful partnerships with top IT talent,gaining industry knowledge, obtaining referrals, sales leads, negotiating terms of employment, and maintaining exemplary customer service to secure commitment for employment• Evaluate candidates’ skill sets through resume reviews, in-depth phone calls, in-personinterviews, and managerial references, ensuring alignment with client and contractors’ needs• Manage contract employees while on assignment by assessing performance and providingnecessary feedback and guidance to succeed and ensure future employment

Student leader, providing tools, guidance, and creating a community within the Ross School of Business by fostering relationships and assisting groups of 4-6 peers reflect on leadership experiences and progress personal and professional development

I was selected as 1 of 18 BBA students to learn from, teach, and collaborate with MBAs in the new Living Business Leadership Experience course offered at the Stephen M. Ross School of Business. In this course, we deal with the ambiguity of a real business setting and work directly with sponsoring executives. We must deliver on crucial business needs and gain experiential learning through the practical application of our foundational knowledge. My team is the Michigan Business Education Network, partnered with Gooru. Gooru is an educational technology non-profit dedicated to making education equally accessible and empowering every student. This experience merges my passions for technology and universal education.

• Oversaw learning of 180 students through in-class mentorship and problem-solving exercises• Led weekly office hours to augment student learning by identifying areas of uncertainty, clarifying questions, and providing supplemental explanations through practice problems, thereby enabling students to confidently grasp class material• Executed additional responsibilities such as grading homework and proctoring exams

• Coordinated local and global Unilever teams to launch two new medical marketingprograms in India and South Africa contributing to new medicinal Vaseline range andcreating estimated 240% return on investment for initiatives• Designed storyboard and virtual reality program based on market research to address lackof consumer engagement within existing Indian medical marketing program, calculating450% return on investment upon implementation• Constructed medical go-to-market strategy via sales representatives in South Africa through leveraging market growth opportunities and financial benefit, estimating 87% ROI• Examined competitive hand and body lotions category alongside R&D team for scientificclaims on products for Thailand and India to craft worldwide messaging

Spalk is a New Zealand startup that offers an online platform for crowd-sourced sports commentary. Spalk's patented technology synchronizes multiple remote audio streams to one live video stream, allowing users to choose between alternate commentators while watching live sports based on their preference (language, style, or bias). During my time with Spalk, I've been able to contribute in multiple ways:• Established partnership between Michigan Sports Business Conference (MSBC) and Spalkthrough discussions between Spalk CEO and President of MSBC, securing conferenceplacement and opportunity to network with 650+ in attendance• Spearheaded design and implementation of new college ambassador program forpersonalized sports commentary platform including incentives for ambassadors and detailed cost structure projecting a 10% increased awareness rate by October launch

• Led outreach and expansion of Spalk to over 1000 college and professional sports organizations in US market, collaborating with investors and potential partners, resulting in an improved product offering and better viewer experience• Devised new marketing campaign based on long-term strategy, creating procedures fordocumentation, scheduling posts, and generating content across 6 social media platforms,expanding brand visibility and drastically enhancing online presence• Researched competitors' digital marketing strategies, analyzing audience demographics,revenue models, and advertising spending, resulting in development of long-termmonetization strategy alongside C-level executives• Conducted focus group and networked with numerous professionals in sports industry toobtain feedback and refine website, presented findings to CEO, resulting in two new features and two improved features to be developed by product team• Published a biweekly blog about my experiences with Spalk and working in a foreign country• Provided commentary on a FIBA basketball game reaching 110,000 viewers outside of the US