Jacob Matthews Email & Phone Number

Dallas/Fort Worth Area

Dallas, Texas

• Built from the ground-up an internal process for control group creation and ROI measurement, through the use of contact history tables and response history tables, resulting in significant cost savings vs. external outsourcing• Recommended targeting strategies to hospital marketers based off hospital budgets and in-depth knowledge of database variables, such as predictive models, demographic/psychographic information, and 3rd party consumer data• Utilized Salesforce.com and Marketo marketing automation to build campaigns and analyze web and digital leads• Queried complex RDBMS (300+MM records, multiple joins) to assist with business-related questions and problems• Analyzed campaign metrics (CTR, revenue, etc.) across multiple segments to inform marketing strategy

Dallas/Fort Worth Area

• Project Management for Direct Marketing Campaigns for Global Fortune 100 automotive Industry Client • Designed, built, and executed direct mail and email campaigns for Global Fortune 100 automotive industry client using Adobe Campaign CRM tool• Coordinated with, and directed off-shore resources to ensure marketing campaigns are run efficiently and on-time• Gathered Business Requirements and create Business Requirements Docs for new campaign launches• Analyzed and manipulated data, using database query tools such as TOAD for Oracle/SQL Developer/WinSQL

Atlanta Hq - Based In San Diego

• Hired and led a team of 4 direct reports, all of whom served as analysts, responsible for different aspects of Cox’s customer contact strategy• Responsible for all national customer marketing and contact strategy, including acquisition, retention, informational, and multi-cultural marketing• Conducted multivariate and A/B tests to refine marketing strategy and improve direct mail and email performance; oversaw persistent 30% lift for one of our core products through campaign testing• Partnered with customer marketing team on acquisition and retention campaign strategies

Atlanta Hq - Based In San Diego

• Led regional marketing teams with a focus on instructing local marketing execution and campaign analysis• Created, managed, and analyzed corporate national direct marketing campaigns using Unica CRM software• Collaborated with customer and non-customer acquisition teams to develop successful corporate direct marketing strategies through rigorous “test and learn” approach• Conducted statistical analysis including ANOVA, Chi-square, and z-tests, and utilize results to optimize all direct marketing campaigns • Managed quarterly direct mail campaigns through coordination with printer, creative agency, regional marketing teams, and acquisition marketing teams

Greater San Diego Area

• Analyze marketing campaign effectiveness and communicate results to senior marketing leadership• Recommend marketing strategies to marketing team based on marketing campaign results• Identify new and profitable customer segments with aid of Unica CRM software• Execute direct mail, telesales, and email consumer marketing campaigns • Conduct A/B hypothesis tests for direct mail and email marketing campaigns to optimize campaign performance• Perform ROI analysis to assist with marketing strategy• Track SEM and other Internet marketing metrics (Click-thru-rates, cost-per-click, impressions made)• Analyze marketing spend and tie back to campaign efficiencies• Track daily, monthly, yearly subscriber metrics and identify overall business trends• Develop forecast models that utilize predictive metrics• Monitor local economic data and create monthly economic reports for marketing leadership

Greater San Diego Area

• Analyze marketing campaign effectiveness and communicate results to marketing team• Execute direct mail, telesales, and email consumer marketing campaigns • Analyze marketing spend and tie back to campaign efficiencies• Track daily, monthly, yearly subscriber metrics and identify overall business trends• Develop forecast models that utilize predictive metrics• Monitor local economic data and create monthly economic reports for marketing leadership• Prepare graphical reports using MS Excel• Update daily spreadsheets with important business data• Provide business and marketing data to sales and marketing team members as needed

Mba, Marketing

Activities and Societies: Business Consulting Group, Beta Gamma Sigma Honors GPA: 3.74

Spanish

Study Abroad Program

Bachelors, Economics

Activities and Societies: Alpha Chi Honors Society, UCA Investment Club, International Trade Club, International Conversation Partners.