- Oversaw all marketing, advertising, event management, and PR needs over resident dining, catering, and convenience retail in a 15 million dollar food service account.- Constructed internal and external communication through social media, website, graphics, and digital media, while preparing presentations for internal and client meetings, including QBRs.- Developed and implemented plans intended to increase customer insight and satisfaction through surveys and engagement promotions.- Managed a team that included a marketing coordinator and student interns.

Through my freelance business, Better Brew Digital, I help local business clients with web development and digital marketing projects to help them build their online presence and scale.

Returned to Fresh Fuel in 2022 to become the Digital Projects Manager. At Fresh Fuel, I helped clients across a variety of industries (eCommerce, Education, Technology, etc) develop and execute inventive web development and paid advertising projects to help their businesses grow.

Oversaw and executed all functions of Ryan's Pet Supplies' e-commerce operations, including product set-up, merchandising, SEO, UI/UX, site health, email marketing, and KPI reporting. Led our 2021 Cyber campaign which grew revenue 20% YoY.

As the first Digital Marketing Specialist at Fresh Fuel from August 2019 to February 2021, I learned and executed e-commerce marketing best practices for 10+ clients in the food & beverage, beauty, professional services, and other industries. Specific duties included Shopify/Wordpress web design, email marketing, Facebook ads management, reporting, podcast production, and others as needed.

Working with a talented team of interns (one account manager, one copywriter, two designers), I worked for eight different St. Louis ad agencies over eight weeks in the summer, developing KPIs, allocating marketing budgets, and building implementation plans for clients.

Managed and oversaw activities of the UNI AMA Executive Board and created professional development and network opportunities for members.

Created and led the UNI AMA Fundraising committee to schedule, staff, and implement 4 fundraisers throughout the year.

At VGM Marketing, I took on responsibilities of a project manager, operations manager and data analyst within an internal marketing agency. This experience significantly developed my Microsoft Excel skills and familiarized me with marketing automation software.

Created professional Facebook content to engage and inform citizens and monitored Facebook ad campaigns for the City of Waterloo.

- Mentored my fellow employees in cashiering procedures- Developed customer service skills- Promoted company loyalty programs- Cross trained in many departments