Jake Perkins

Jake Perkins Email and Phone Number

Marketing Director and Strategic Advisor @ What Pros Wear
Kingston, MA, US
Jake Perkins's Location
Greater Boston, United States, United States
Jake Perkins's Contact Details
About Jake Perkins

I’ve worn many hats in my marketing career, from social media strategist to marketing director, but for me, each role, and the marketing function as a whole, is always about people. Customers. Team Members. Partners. With 15 years of experience in the field across fintech, insurance, athletics, and digital businesses, I have seen time and time again, when you put people first, success follows.Customers: Understanding customers and then meeting them where they are is what leads to effective marketing campaigns and successful businesses. Throughout my career, I’ve developed and executed social media and email marketing strategies in B2B and B2C companies. Consistently focusing on engaging with customers, uncovering their pain points, and creating marketing messaging that speaks their language is the foundation of this work.Team: Empowering employees to do what they do best, from the creative to the technical, the community building to the data analysis, is what makes for great marketing teams. From the early days of my career at Bentley University supervising student employees to building and developing marketing teams at Simply Business, I have found that I thrive in a leadership role where I can create environments for others to succeed. Partners: Building great partnerships with external vendors and corporate sponsors centers on establishing relationships. I’ve collaborated with technical teams building mobile apps, content management system vendors, advertising and PR agencies, publishers, and business partners in my marketing roles with each collaboration taking growth to the next level. The people behind these partnerships are key and it’s my role as a marketing leader to understand them and communicate with them effectively to drive results for all parties involved.Connect with me here on LinkedIn or via email: perk.jacob@gmail.comCORE COMPETENCIES AND SKILLSAgency Management • B2B & B2C Marketing • Brand Management • Collaboration and PartnershipsContent Strategy • Customer Retention • Data Analytics and Insights • Digital Marketing ChannelsEmail Marketing Campaigns • Employee Engagement and Retention • Marketing Analytics • Marketing Strategy • Multi-Channel Marketing • Product Launch and Promotion • ROI and Budget ManagementTechnical: Adobe Creative Suite • BlueConic • Contentstack • Facebook • Google Analytics • Hootsuite • HubSpot • Instagram • Looker • Salesforce Marketing Cloud • SPSS • SQL • TikTok • Twilio • Twitter • WordPress

Jake Perkins's Current Company Details
What Pros Wear

What Pros Wear

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Marketing Director and Strategic Advisor
Kingston, MA, US
Website:
whatproswear.com
Employees:
6
Jake Perkins Work Experience Details
  • What Pros Wear
    Marketing Director And Strategic Advisor
    What Pros Wear
    Kingston, Ma, Us
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  • What Pros Wear
    Co-Founder And Strategic Advisor
    What Pros Wear Feb 2012 - Present
    San Francisco, Ca, Us
    Developed social media presence, growing following to 230K engaged followers across Instagram, Facebook, Twitter, and YouTube and 5MM website impressions monthly.•Launched app and continue to develop a mobile app strategy, in collaboration with an external developer, which has now acquired 50,000 users, leading to heightened customer engagement and improved brand awareness.•Grew email subscriber list by 400% YoY (2021-2022) by creating new email capture widget and engaging mobile users.•Build and maintain corporate partnerships with New Balance, Nike, Rawlings, and Adidas leading to increased advertising and affiliate marketing revenue. Ensure partner success with ongoing data analysis.
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  • Simply Business
    Director Of Customer Retention
    Simply Business Feb 2023 - Sep 2024
    London, London, Gb
    Promoted to a newly created role to lead the transformation of customer retention strategies at Simply Business, a prominent online business insurance broker. Identified core issues, and developed a tailored program within 2 months, resulting in a profound understanding of customer retention dynamics.• Revise payment processing procedures by adjusting timing to prevent payment failures and introduced SMS check-ins to verify fund availability, resulting in a 0.5% increase in payment acceptance, (300-400 customers per month).• Assess customer lifecycle operations, pinpoint areas of improvement, and establish a systematic approach to streamline and automate customer retention experience, achieving a 50% automation rate.• Document automation process and outline strategies, resulting in reduced operational costs, with projected annual savings of $1.5 million for the business.• Advise and influence top-level executives, including the CEO and VP of Finance, to inform business strategy and provide solutions in areas such as marketing and insurance products.
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  • Simply Business
    Director Of Marketing
    Simply Business Dec 2021 - Feb 2023
    London, London, Gb
    Oversee marketing strategy managing up to nine staff.• Boosted employee engagement by 50 points as Acting Head of Marketing (Jan – July 2022) and maintained 100% employee retention by implementing new leadership style and processes to empower channel experts.• Reduced acquisition costs by 20% YoY optimizing $25MM marketing budget with data-driven lead generation from paid search, SEO, email, and paid media.• Increased lead generation form visits by 300% YoY managing relationships with agency partners to analyze customer behavior, ideate new creative, and execute paid social and display ad strategy.• Built corporate partnerships with Rocket Lawyer and Amazon securing “small business insurer of choice” status for marketplace sellers and increasing customer base by 40%.
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  • Simply Business
    Senior Manager, Marketing Operations
    Simply Business Oct 2019 - Dec 2021
    London, London, Gb
    Managed marketing operations, including email campaigns, tech stack, cross-functional projects, and vendor onboarding, to drive lead conversions with a team of three.• Increased monthly lead conversion rates by 200% YoY and drove efficiency gains of 10% by spearheading the implementation of a new Customer Data Platform and Content Management System. Led RFP, selection, and onboarding of vendors in collaboration with marketing, IT, and product teams.• Led email marketing program in Salesforce Email Studio driving performance across all KPIs with A/B testing and rebooted content. Achieved over 200% increase in email lead conversions, and grew the email list by 400%.• Attained a 10% click-through rate (CTR) surpassing industry averages and elevating the open rate to 30%.
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  • Simply Business
    Senior Manager, Customer Communities
    Simply Business Jun 2018 - Oct 2019
    London, London, Gb
    Managed social media influencer program, PR agency relationship, and public relations to drive new business and increase US market share with small businesses and corporate partners.• Drove increased brand awareness and boosted social engagement by 100% by building a small business social media influencer program.• Increased organic web traffic by building a successful SEO strategy. Performed competitor analysis to identify high-value keyword and backlink options and secured media placements and backlinks in major publications including The New York Times, The Boston Globe, Forbes, SCORE, and StartupNation.•Improved customer retention by streamlining social media inquiries into the customer service workflow,reducing redundant touchpoints.•Grew Facebook following of 5K small business owners and increased global LinkedIn presence by 100% YoY building brand awareness with 10K potential clients.
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  • Simply Business
    Customer Community Manager
    Simply Business Aug 2017 - Jun 2018
    London, London, Gb
    Launched and managed the growth of Simply Business USA social media channels and developed strategic social media strategy as an early employee of US-based business expansion.•Grew Facebook following of 5K small business owners by utilizing content marketing strategies for organic social growth (within the first 12 months).•Increased global LinkedIn presence by 100% YoY building brand awareness with 10K potential clients.
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  • Bentley University
    Assistant Director, Athletics Marketing
    Bentley University Jul 2013 - Oct 2015
    Waltham, Massachusetts, Us
    Developed and executed marketing initiatives for Division I and Division II athletics department to increase attendance and awareness of athletic events. Awarded supervisor of the year, 2010.• Launched and expanded Athletics Department's Instagram to 10K followers, fostering community engagement and increasing game attendance.• Boosted attendance at Division I hockey program by 400%, resulting in donor commitment to build a $40MM hockey rink and events center on campus.•Secured first corporate sponsorship for athletics department, building $20K partnership with ChateauRestaurant Group.
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  • Bentley University
    Supervisor Of Athletic Facilities
    Bentley University Aug 2007 - Jul 2013
    Waltham, Massachusetts, Us
    Managed a team of 60 work-study employees to execute seamless operations of on-campus athletic facilities and implement marketing plans for varsity athletics and intramural program. Supervisor of the year, 2010.
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Jake Perkins Skills

Marketing Social Media Athletic Administration Marketing Strategy Marketing Communications Facebook Microsoft Excel Social Media Marketing Advertising Email Marketing Digital Marketing Powerpoint Microsoft Office Spss Management Problem Analysis Staff Supervision Relationship Management Content Marketing Content Management Content Strategy Seo Account Management Online Marketing Search Engine Optimization Strategy Business Strategy Event Planning Business Development Social Media Optimization Blogging Sas Google Analytics Microsoft Word Adobe Photoshop Adobe Creative Suite Team Building Leadership Paid Social Media Advertising Strategic Marketing Corporate Relations Budget Development Event Marketing Strategy Social Media Consulting Paid Social Media Web Content Management Talkwalker Hootsuite Athletics Google Adwords

Jake Perkins Education Details

  • Bentley University - Mccallum Graduate School Of Business
    Bentley University - Mccallum Graduate School Of Business
    Business Analytics
  • Bentley University - Mccallum Graduate School Of Business
    Bentley University - Mccallum Graduate School Of Business
    Marketing
  • Bentley University
    Bentley University
    Marketing

Frequently Asked Questions about Jake Perkins

What company does Jake Perkins work for?

Jake Perkins works for What Pros Wear

What is Jake Perkins's role at the current company?

Jake Perkins's current role is Marketing Director and Strategic Advisor.

What is Jake Perkins's email address?

Jake Perkins's email address is pe****@****ail.com

What is Jake Perkins's direct phone number?

Jake Perkins's direct phone number is +4433301*****

What schools did Jake Perkins attend?

Jake Perkins attended Bentley University - Mccallum Graduate School Of Business, Bentley University - Mccallum Graduate School Of Business, Bentley University.

What skills is Jake Perkins known for?

Jake Perkins has skills like Marketing, Social Media, Athletic Administration, Marketing Strategy, Marketing Communications, Facebook, Microsoft Excel, Social Media Marketing, Advertising, Email Marketing, Digital Marketing, Powerpoint.

Who are Jake Perkins's colleagues?

Jake Perkins's colleagues are Devin Slead.

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