Jacob Nicely Email & Phone Number

Nashville, Tn, Us

Nashville, Tennessee, Us

-Primary marketing contact for men’s basketball, men’s tennis, and bowling-Secondary marketing contact for football-Provide oversight to two full-time staff members and their assigned sports-Manage and develop internship program, overseeing 25 interns-Oversee traditional marketing efforts and negotiating trade agreements to maximize spend-Spearheaded and led marketing efforts, that sold out football season tickets for the 2024 season in partnership with external units-Assisted with efforts that resulted in selling out 5 of 7 home football games for the 2024 season-Handle all scripting and fan experience elements at home events for assigned sports

Nashville, Tennessee, Us

-Primary marketing contact for men’s basketball, men’s tennis, swimming and bowling-Secondary marketing contact for football-Increased attendance for men’s basketball by 24% from the 2021-22 to the 2022-23 season, resulting in 8,132 fans per game-Had eight games of over 10,000+ fans during the 2022-23 season for the first time since 2015-16 -Increased revenue by 21% from the 2021-22 to the 2022-23 season-Responsible for all marketing and promotional efforts for designated sports, generating nearly $3 million in revenue -Oversaw Mr. C’s Reading Club, a literacy initiative for elementary school students conducted in partnership with Metro Nashville Public Schools-Spearheaded digital marketing efforts for assigned sports, including email marketing efforts using the Adobe Eloqua system-Negotiated trade agreements to increase marketing exposure

Nashville, Tn, Us

-Work with production team in a game day role handling in-venue music for select games

College Park, Md, Us

-Primary marketing contact for men’s lacrosse and men’s soccer-Spearheaded fan engagement efforts for football during the 2020 season, serving as gameday producer-Led the creation and launch of the Terps Tailgate Show: A Maryland football focused hour-long football pregame show broadcast across Facebook, YouTube, Twitter, and UmTerps.com-2020 NACMA Marketing Team of the Year member, contributing Gold and Bronze award winning initiatives in Multi-Platform Branding Campaign and Community Engagement & PR categories-Led the nation in attendance for men's lacrosse during the 2019 season averaging 4,403 fans per game while generating the second highest revenue in program history-Finished 1st in the nation in average attendance per game and total attendance for men’s soccer during the 2019 season averaging 2,512 fans per game-Recorded two of the top 10 revenue generating matches in volleyball program history and broke the volleyball single-match attendance record for The Pavilion with 1,848 fans-Responsible for the “Run DMV” grassroots branding initiative, focused on strengthening the Maryland brand within the local D.C., Maryland, and Virginia area-Served as athletic department representative on the Terps After Dark Committee, a university wide committee led by The Office of the Vice President of Student Affairs-Oversaw the creation and development of marketing print collateral for all 20 varsity sports-Managed and developed the #TeamMarketing internship program, supervising a staff of 30 students-Worked with Maryland Sports Properties to create new opportunities for sponsorship inventory while maximizing relationships with current corporate partners

Greenwich, Ct, Us

-Worked on production team coordinating various in-venue elements, including PA Announcer

Clemson, Sc, Us

-Primary marketing contact for women’s basketball, women’s soccer, and men’s tennis-Increased women’s basketball average attendance per game by 45% from the 2016-17 season to 2017-18 season-Interim primary marketing contact for baseball during the 2017 season, generating over $700k in revenue and finishing 11th in the nation in average attendance with 4,625 fans per game-Broke the Elementary School Day attendance record for women’s basketball with 2,431 fans in attendance — up 131% from the previous record of 1,051 -Set the single-season attendance record for women’s soccer in 2017, finishing 9th in the nation in average attendance with 1,395 fans per game ­— up 161% from 2016-On-field coordinator for football, handling all on-field presentations, promotions, and recognitions-Supervised a staff of 24 marketing interns and 22 game operations workers-Created video board content, social media graphics, digital billboards, and e-mail graphics using Adobe Photoshop-Operated Daktronics videoboards, including training student workers on operating boards

Athens, Georgia, Us

-Primary marketing contact for women's tennis, equestrian, men's and women's golf, and track & field while assisting with football, men's basketball, gymnastics, soccer, and softball -2016 ITA women's attendance race champions, achieving the highest attendance in the nation for women's tennis, including the highest attended match in the country-Marketing and promotions contact for the 2016 SEC Equestrian Championship, handling all promotional and marketing aspects as host school-Served on football game-day staff, assisting with on-field presentations and recognitions-Oversaw the creation and production of team posters, schedule cards, and other print material for women’s tennis, men’s golf, women’s golf, track and field, equestrian, and cross country-Assisted in overseeing and managing a staff of 4 paid student workers and 20 volunteer interns

Harrisonburg, Va, Us

-Primary marketing contact for men’s and women’s tennis-Assisted in researching and creating a proposal submitted to the athletic director that successfully relocated the student section for men’s and women’s basketball, enhancing the game atmosphere-Served as game director for softball, baseball, men's tennis, women's tennis, and swimming and diving -Assisted with the launching of Dukes Rewards, the student rewards app-Ran in-game and on-court promotions for multiple sports including football, men’s and women’s basketball, track and field, swimming and diving, softball, and baseball

Harrisonburg, Va, Us

-Worked on a team that operated game-day marketing events and on field promotions for football, men’s and women’s soccer, field hockey, and volleyball-Contributed to the official kid's club of JMU athletics, the Puppy Pound, in multiple capacities including the writing of articles for the newsletter, member events, and membership sales-Assisted in the development of marketing and promotional plans for all 17 varsity sports

Master Of Science (M.S.), Athletic Leadership

Bachelor Of Science (B.S.), Sport And Recreation Management, Business Minor

Undeclared