Jacob Rayburn Email & Phone Number

Palo Alto, Ca, Us

"Brightbeam is a nonprofit network of education activists demanding a better education and a brighter future for every child. It is the umbrella organization for the platform known as Education Post."- Provided critical research for an audit of the digital channels and media relations of 14 public charter schools in Indianapolis; analyzed the effectiveness of each school’s website and social media channels and created recommendations for the schools to grow community engagement, develop media relations, and proactively tell their story in Indianapolis’s contentious educational arena.- EdPost contributor — Fix What’s Broken: Affirmative Action in Higher Education, August 7.

Los Angeles, California, United States

Program leader specializing in advancing campaigns through both traditional media and digital communications• Owned all communications and digital advocacy strategy and content creation for the LA chapter (6,000 teachers) and regularly contributed to national campaigns to organize educators as political activists• Created strategy and content for E4E-LA’s first-ever UTLA Board of Directors campaigns; Get Out the Vote texts and emails secured 18.3% of pledges to vote for candidates; citywide voter turnout increased by 7% compared to the organization’s goal of 5%• Developed relationships with local media and connected them with E4E-affiliated teachers; teachers were quoted in multiple articles about SEIU Local 99/UTLA strike and local education policy issues• Created hot lists of teacher contacts via digital campaigns, resulting in solid leads for community organizers, who recruited teachers to be activists; text campaign during the strike produced 18 leads for community organizers to schedule school visits for recruiting members; Teacher Appreciation Month campaign yielded four school visits

USAgain (pronounced "use again"​) collects outgrown clothes and shoes to put them into the reuse cycle. We partner with schools, businesses, municipalities, and non-profits nationwide to host collection bins (aka TreeMachines). We plant one tree every time the collection container is filled. • Create sales and marketing strategy: Identify potential sites or areas for the sales team to concentrate its prospecting. Assisted with creating and editing email marketing automation, led EDDM campaigns for Clothing Drop Spots, and identified companies to advertise with for lead generation.• Coordinate between departments to ensure an accurate database of partners, including their collections, payments, and lease information. Audit site productivity and contracts to recommend cancellations or strategies needed to increase yield.• Track the success of the sales team and all marketing efforts, uploading daily updates for the team to reference. Organize bi-weekly meetings with seven division managers to discuss any issues and monthly meetings with senior management.

Anaheim, California, United States

• Lead of team marketing to schools: analyze data to set KPIs for each email marketing campaign; create strategies and content, including emails, narrated videos, flyers, informational presentations and Facebook ads • Host informational video meetings with prospective partners; once signed, create marketing material specific to partner on request• Launched major Clothing Drop Spot project: identified sign company, print company for Every Door Direct Mail campaign; coordinate task completion with contractors and internal departments

Stanford, Ca

Rivals.com is a Yahoo-owned network of 100-plus websites dedicated to covering college athletics. • Sole content creator for one of the top sources of Stanford sports news in the country: wrote and published features and game recaps on quick deadlines; interacted daily with subscribers on online forum and Discord.com• Increased coverage of previously under-reported women's basketball and baseball programs to grow subscriber base• Provided breaking news coverage, including recruiting of high school athletes• Oversaw website maintenance and data analytics to grow subscriber community and engage audience in year-round online conversations

Santa Maria, Ca

The Lee Enterprises Central Coast news group was a collection of newspapers covering northern Santa Barbara County and southern San Luis Obispo county. The newspapers are now owned by the Santa Maria News Media, Inc.• Published features, blogs, social media, breaking news and videos for four newspapers• Sole reporter responsible for identifying newsworthy sports coverage in Lompoc, California, and Vandenberg Village: organized schedule to cover multiple events a day; developed relationships with local administrators, coaches, parents and athletes• One of four members of editorial team that launched newspaper's first ever YouTube show, a weekly discussion of local area sports with live and recorded interviews

Reedley

Mid Valley Publishing — now called Mid Valley Times — is a news group with several weekly community newspapers that cover southeast Fresno County and northeast Tulare County. • Managed editorial calendar to effectively cover everything newsworthy in two towns entirely on my own.• Was the photographer, editor and used InDesign to lay out three newspapers.