In your company - Do you speak or do you communicate?Speaking is not the same as communicating. Communicating has a clear objective and aims to transform the behavior of whoever receives the message. For that reason, every action related to communication done in a company must be strategic, have a clear and measurable objective and be supported by graphic elements that generate a positive impact in the public it addresses. I am an economist, and as a professional I have always worked in the area of commercial management, creating and implementing systems that help improve the profitability of the companies where I have worked as well as enhancing a direct, strong and long-term bond with my customers, suppliers and colleagues.Since I started my professional life, I have enjoyed the bond one creates with other people and the trust that ensues when our work is really valuable and helps others consolidate their goals. This is why, today, after many years of working in different companies and sectors where I had endless learnings, I am proud of what we are achieving at Akarte.I am also a person full of curiosity, always in movement and looking for new challenges to help different companies and people with my expertise and talents. Because of this I have accumulated a lot of experience in various sectors; I have been an entrepreneur and have started over more than once. Today I co-direct Akarte, a Colombian endomarketing company whose objective is to promote and foster efficient internal and external communications in the Latin American companies.I feel thrilled when I see how each of Akarte´s customers, improve their processes and potentiate their results through internal and external communications based on a graphic and visual strategy that allows them to create the impact they seek in their employees, changing or introducing behaviors that align the entire organization with their values and objectives.My ongoing search for new professional experiences and challenges drives me to continue to promote our services being certain of our results.If you want to boost and improve your company´s communication, and raise the bar of your results, write to me!gerenciacomercial@akarte.co
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Co - Fundador Y Gerente ComercialAkarteCali, Co -
Co – Founder And Sales ManagerAkarte May 2018 - PresentCali, Valle Del Cauca, ColombiaPublicity and digital communication agency specialized in internal and external communication of companies.Achievements:- I tripled the agency´s billing during the toughest times of the pandemics.- At present, I lead the implementation of a commercial expansion strategy directed to Latin America.- Together with our publicity and design team we were able to make the video the format the most functional and useful format for our customers, being able to boost this service and have a great effect in the invoicing of the company. -
Manager AssistantTonage, Inc Oct 2017 - Apr 2018Nueva York, Estados UnidosSpecialists in installing reinforcement beams at airports, infrastructure , foundations and superstructures.Achievements:- Provided support to the project manager’s office in administrative tasks such as validating and verifying supplier invoices, updating the blueprints in the system and preparing reports of the use of steel for each project site.- I updated all the blueprints from the active project sites given an update of the system that allowed to save the blueprint record for each work site in order to validate the adjustments done through time.- I prepared reports to validate the use of steel per work site, matching it to the data base to guarantee that the amount to be paid monthly to each supplier was the value of the actual amount used. - I decreased the time to prepare the monthly steel use reports for each work site from 2 days to 4 hours.
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Account ExecutiveFlores Carmen Jan 2017 - Sep 2017Nueva York, Estados UnidosColombian company specialized in the distribution and commercialization of flowers in the city of New York.Achievements:- I led the sales process, being able to maintain and expand the customer portfolio in the areas of Brooklyn, Queens, the Bronx and Long Island, meeting the sales budget goals set.- I ensured compliance with the price policy per product line, guaranteeing net margins and a fast turnover of inventories.- I analyzed and improved the inventory turnover and estimated product demand taking into account the seasons, the competition´s volume and price, the high and low turnover product lines, and the sales history.- I negotiated with dealers in the US that allowed us to guarantee a fast delivery response of high quality products to other customers within the NYC area.
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Account ExecutiveProductos Rcf Jul 2016 - Dec 2016Nueva York Y Alrededores, Estados UnidosAn Hispanic company specializing in manufacturing the best frozen foods, spices and Hispanic seasonings.Achievements:- I led the sales operation in the area of Brooklyn, Queens and Long Island, reaching a coverage of 400 customers for large surfaces, supermarkets, warehouses and restaurants.- I closed new agreements and negotiations with the customers for department - frozen, produce and grocery, increasing our market share by 23%.- I supervised how the products were showcased, the visual merchandising, and the existing programs generating higher instore traffic and brand positioning.- I analyzed and made demand forecasts per product line with the objective of filling our customer´s orders correctly, taking into consideration the seasons, prices and volumes of the competition, and anticipating the demands of the market.- Met the budget during 4 continuous months, achieving monthly sales above USD 80 K.- I strategically planned the visits and routes, being able to optimize the daily goal of 15 customer and 150 boxes sold with a better customer service.
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Founder And Sales ManagerCajasim May 2012 - Jun 2016CaliCompany that distributed and commercialized corporate phone lines in the south western region of the country.Achievements:- I ensured an optimum management and commercial operation, steering the business towards a sale growth of 40% per year.- I renegotiated better price conditions, service benefits and coverage with the telephone operators MOVISTAR, CLARO AND AVANTEL for 300 corporate lines every six months.- I was able to keep the accounts receivable turnover of $27 M under 30 days, guaranteeing the sales operation.- I led a growth of 20% in net monthly profits by improving price policies, expanding the zones of operation and improving customer service.- I developed a sales strategy that allowed us to expand to 9 municipalities, strengthening the sustainability of the business given the market´s price changes.
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Regional Sales Director Of The Western ZoneVillaromana Textron Aug 2010 - Apr 2012CaliManufacturer and owner of a chain of stores, that specializes in the clothing segment for the country´s well-dressed executives.Achievements:- I increased sales by 35% in the corporate channel through customers like Coomeva, Banco Santander and Banco de la República (Colombia´s Central Bank).- I furthered the “Black Label Community” loyalty program, and increased the member customers by 70%.- I was able to reduce the number of clothing shortages to zero in all the shops of the region during the last 6 months of management.
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Regional Distributor For The Western Region And Shareholder.Cigarfresh Jan 2010 - Jul 2010CaliCompany that imported and distributed electronic cigarettes.- I complied with the business plan to open and grow the sales operation.- Set up 2 points of sale in the Chipichape Shopping Mall of Cali, and had 6 distribution proposals for the coffee growing area.- I coordinated marketing activities in shopping malls, restaurants, bars and discos.
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Regional Sales CoordinatorArturo Calle Aug 2008 - Dec 2009CaliCompany that manufactures and sells men´s clothing, shoes and accessories.Achievements:- I directed and monitored with performance indicators the sales team (120 sale reps and 8 stores) in order to meet the monthly sales budget (USD 1M).- I ensured there was an efficient distribution of the 140 product lines at the regional level, preventing product shortages in the stores.- I created a product distribution model based on the behavior of Demand, achieving higher efficiency in product turnover and sales results, with compliance above 95%. -
Manager Of Sales InformationPolymer Group Incorporated Jun 2006 - Jan 2008CaliWorld Company, leader in material design engineering, focusing in the manufacturing of nonwoven fabric for the hygiene, wipes, healthcare and industrial markets.Achievements:- I reduced the account receivables turnover from 105 to 87 days (DSO) with an approximate collections per month of USD11M, the portfolio was made up of approx. 65 corporate customers from LATAM and the US.- I developed an automated system to create codes and prices, reducing the times to create codes from 5 days to 1 hour, accumulated savings of 8 hours per day among 7 different positions.- I managed and negotiated accounts receivables with customers such as Familia, Tecnosur, PGI USA, Kimberly Clark and Procter & Gamble L.A.- I prepared sales reports to analyze the competition´s price trends in order to reframe the sales strategy.
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Marketing AnalystPolymer Group Incorporated Dec 2005 - May 2006Cali, Valle Del Cauca, ColombiaWorld Company, leader in material design engineering, focusing in the manufacturing of nonwoven fabric for the hygiene, wipes, healthcare and industrial markets.Achievements:- I provided support to the sales area to create and processing of files from the sales, inventory and receivables data base to generate daily reports to allow supervision of the company´s results.- I provided general support to the sales executives and coordinators in their sales processes.
Jacobo Escobar Education Details
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Bachelor Of Economics And International Business
Frequently Asked Questions about Jacobo Escobar
What company does Jacobo Escobar work for?
Jacobo Escobar works for Akarte
What is Jacobo Escobar's role at the current company?
Jacobo Escobar's current role is Co - fundador y Gerente Comercial.
What schools did Jacobo Escobar attend?
Jacobo Escobar attended Universidad Icesi.
Not the Jacobo Escobar you were looking for?
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Jacobo Toro Escobar
Finances | Financial Analyst | Risk Analyst | Financial Planning | Corporate Finances | Budget Control | Company Valuation | Advanced Excel | Power Bi | RstudioMedellín1gmail.com -
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