Jacob Odell Email & Phone Number

Appleton, Wi, Us

Appleton, Wi, Us

Appleton, Wi, Us

Irving, Tx, Us

• Website: Product Manager leading the redesign of the entire Huggies® website; working with UX testing and design, IT, and creative agencies; followed Agile Scrum methodology. Overhauled every page of the site and re-developed a content strategy to position Huggies as an expert in skin health. New Huggies.com launches in March 2022.• Launched the new Huggies® brand platform “We got you, baby" as the brand advertising tactical lead while providing strategic support, utilizing a $60MM+ working advertising budget.• Briefed and managed agency partners throughout the annual planning process from initial briefing to creative testing and optimization, to final approval of creative assets and multi-channel media plan.• Pioneered the first ever Kimberly-Clark Super Bowl ad with a full ecosystem of paid, earned, shared, and owned media to support; rated #1 ad by System1 and Top 5 by CNN—led PR stunt featuring babies born the morning of the game.• Piloted a Dynamic Digital Content Optimization implementation. Managed creative and campaign matrices, enabling agile content testing and optimization.• Led paid and organic search: re-defined must-win keywords, pushed synergies between SEO and SEM, and wrote content to improve search rankings.• Owned Little Swimmers®: re-launched the brand, creating entirely new logo, packaging, and product graphics. Redesigned the Product Display Pages and supported with a lean paid-media budget. Earned highest market share and revenue in more than 5 years.• Supported 1st Party Data acquisition and utilization efforts and CRM including email and SMS.

Irving, Tx, Us

Consumption lead: owned data analysis of brand and category consumption. Consistently uncovered market insights and recommended actions to correct negative trends, resulting in a .5-pt share growth. Created and delivered the Annual Operating Plan to all retailer sales teams, providing a detailed sales, marketing, and innovation story for the teams to deliver to buyers.SKU Manager: strategically paused >80% of SKUs to maximize productivity during the 2020 Toilet Paper Shortage, resulting in 1.4 points of share growth. Optimized post-pandemic SKU assortment to satisfy all retail partners while maximizing output.Packaging Lead: executed full portfolio refreshes across all Cottonelle® products with messaging encouraging new routines of using toilet paper with flushable wipes to drive category growth. Responsible for Cottonelle® owned social media, social agility, social partnerships, email marketing, and the brand.com website. Collaborated with agencies including Ketchum and DPP to plan and execute.Brand Playbook owner: worked with the customer development teams to make actionable plans to increase sales. Executed 11 plays resulting in $18.8MM estimated Net Sales increase.

Madison, Wi, Us

Certificate in Strategic InnovationExecutive Board for the Graduate Business Association--Athletics Chair

Enon, Oh, Us

• Led and developed 12 General Managers to effectively run 12 convenience stores; generated more than $100M in annual revenue and $4.5M in annual net income. • Improved the district from last in the region to top 10 in the company by directing and supporting the General Managers to achieve goals in 19 Key Performance Indicators.• Built and maintained a successful management bench resulting in zero holes within all levels of store management for over two years. • Represented Speedway at recruiting, networking, and classroom events at Michigan State University; resulted in one District Manager Trainee recruit and three intern hires, one of which was later hired as a District Manager Trainee. • Selected to train three new District Managers from an acquired company, mentor three college interns, and train two new District Manager Trainees; prepared them to manage a district of their own.

Enon, Oh, Us

• Managed one Speedway store as the General Manager for over four months, contributing to $15M in annual revenue and $680,000 in annual net income. • Worked and trained in several different departments including field marketing, loss prevention, customer loyalty, and human resources.

Minneapolis, Mn, Us

Actively led team members to execute daily operations including merchandising, customer service, and overall store presentation. Developed and led a project that increased the overall metrics in the Electronics Department from 10th to 2nd in the district.

Mba, Marketing/Brand And Product Management

Bachelor'S Degree, Business Management, Marketing