Jacob Odell Email and Phone Number
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I'm a brand marketer with experience in advertising, product management, website design, story-telling, data analytics, and much more. I've helped bring new brand platforms to life, launched our company's first ever Super Bowl commercial with Huggies, and managed our Cottonelle SKU assortment during the 2020 TP shortage, so I'm ready for whatever adventure is next!
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Senior Digital Marketing ManagerMiller Electric Mfg. Llc Nov 2023 - PresentAppleton, Wi, Us
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Senior Media ManagerFleet Farm May 2023 - Nov 2023Appleton, Wi, Us -
Digital Marketing ManagerFleet Farm May 2022 - May 2023Appleton, Wi, Us
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Senior Associate Brand ManagerKimberly-Clark Jun 2020 - May 2022Irving, Tx, Us• Website: Product Manager leading the redesign of the entire Huggies® website; working with UX testing and design, IT, and creative agencies; followed Agile Scrum methodology. Overhauled every page of the site and re-developed a content strategy to position Huggies as an expert in skin health. New Huggies.com launches in March 2022.• Launched the new Huggies® brand platform “We got you, baby" as the brand advertising tactical lead while providing strategic support, utilizing a $60MM+ working advertising budget.• Briefed and managed agency partners throughout the annual planning process from initial briefing to creative testing and optimization, to final approval of creative assets and multi-channel media plan.• Pioneered the first ever Kimberly-Clark Super Bowl ad with a full ecosystem of paid, earned, shared, and owned media to support; rated #1 ad by System1 and Top 5 by CNN—led PR stunt featuring babies born the morning of the game.• Piloted a Dynamic Digital Content Optimization implementation. Managed creative and campaign matrices, enabling agile content testing and optimization.• Led paid and organic search: re-defined must-win keywords, pushed synergies between SEO and SEM, and wrote content to improve search rankings.• Owned Little Swimmers®: re-launched the brand, creating entirely new logo, packaging, and product graphics. Redesigned the Product Display Pages and supported with a lean paid-media budget. Earned highest market share and revenue in more than 5 years.• Supported 1st Party Data acquisition and utilization efforts and CRM including email and SMS. -
Associate Brand Manager, CottonelleKimberly-Clark Jul 2018 - May 2020Irving, Tx, UsConsumption lead: owned data analysis of brand and category consumption. Consistently uncovered market insights and recommended actions to correct negative trends, resulting in a .5-pt share growth. Created and delivered the Annual Operating Plan to all retailer sales teams, providing a detailed sales, marketing, and innovation story for the teams to deliver to buyers.SKU Manager: strategically paused >80% of SKUs to maximize productivity during the 2020 Toilet Paper Shortage, resulting in 1.4 points of share growth. Optimized post-pandemic SKU assortment to satisfy all retail partners while maximizing output.Packaging Lead: executed full portfolio refreshes across all Cottonelle® products with messaging encouraging new routines of using toilet paper with flushable wipes to drive category growth. Responsible for Cottonelle® owned social media, social agility, social partnerships, email marketing, and the brand.com website. Collaborated with agencies including Ketchum and DPP to plan and execute.Brand Playbook owner: worked with the customer development teams to make actionable plans to increase sales. Executed 11 plays resulting in $18.8MM estimated Net Sales increase.
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Mba Student FulltimeUniversity Of Wisconsin-Madison - School Of Business 2016 - May 2018Madison, Wi, UsCertificate in Strategic InnovationExecutive Board for the Graduate Business Association--Athletics Chair -
District ManagerSpeedway Llc Sep 2012 - Jul 2016Enon, Oh, Us• Led and developed 12 General Managers to effectively run 12 convenience stores; generated more than $100M in annual revenue and $4.5M in annual net income. • Improved the district from last in the region to top 10 in the company by directing and supporting the General Managers to achieve goals in 19 Key Performance Indicators.• Built and maintained a successful management bench resulting in zero holes within all levels of store management for over two years. • Represented Speedway at recruiting, networking, and classroom events at Michigan State University; resulted in one District Manager Trainee recruit and three intern hires, one of which was later hired as a District Manager Trainee. • Selected to train three new District Managers from an acquired company, mentor three college interns, and train two new District Manager Trainees; prepared them to manage a district of their own. -
Leadership Program ParticipantSpeedway Llc Sep 2012 - Nov 2013Enon, Oh, Us• Managed one Speedway store as the General Manager for over four months, contributing to $15M in annual revenue and $680,000 in annual net income. • Worked and trained in several different departments including field marketing, loss prevention, customer loyalty, and human resources.
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Executive Store InternTarget Jun 2011 - Aug 2011Minneapolis, Mn, UsActively led team members to execute daily operations including merchandising, customer service, and overall store presentation. Developed and led a project that increased the overall metrics in the Electronics Department from 10th to 2nd in the district.
Jacob Odell Skills
Jacob Odell Education Details
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University Of Wisconsin-MadisonMarketing/Brand And Product Management -
Valparaiso UniversityMarketing
Frequently Asked Questions about Jacob Odell
What company does Jacob Odell work for?
Jacob Odell works for Miller Electric Mfg. Llc
What is Jacob Odell's role at the current company?
Jacob Odell's current role is Senior Digital Marketing Manager, Miller Electric.
What is Jacob Odell's email address?
Jacob Odell's email address is ja****@****tkc.com
What is Jacob Odell's direct phone number?
Jacob Odell's direct phone number is +126257*****
What schools did Jacob Odell attend?
Jacob Odell attended University Of Wisconsin-Madison, Valparaiso University.
What are some of Jacob Odell's interests?
Jacob Odell has interest in Playing Piano, Playing Sports, Market Research, Cheering On The Wisconsin Badgers, Marketing Insights, Brand And Product Management, Recruiting, Training And Development, Watching The Green Bay Packers.
What skills is Jacob Odell known for?
Jacob Odell has skills like Microsoft Excel, Public Speaking, Marketing, Leadership, Powerpoint, Customer Service, Teamwork, Event Planning, Public Relations, Time Management, Management, Admissions.
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