Jacob Shelton Email and Phone Number
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► I am highly effective in marketing, with experience developing and executing strategies that increase revenue, customer engagement, and competitive differentiation.► I offer a proven history of success in in Paid Media, developing and executing campaigns spanning Search, Display, Social Media, and other paid initiatives that have been deployed across Google, Microsoft, Facebook, LinkedIn, Snapchat, X, and YouTube Ads.PROFESSIONAL SUMMARY► Leader in Performance Marketing, managing Millions in Ad Spend with some of the biggest companies in the world.► Engaging marketing leader possessing a winning blend of subject matter expertise, skill in the development of effective Paid Media programs, and practical experience.► Leverages a unique mix of strategic and analytical expertise, consistently exceeding performance goals by aligning talent and focus with organizational objectives. LEADERSHIP HIGHLIGHTS★ Immediately and Autonomously stepped on to some of the biggest accounts in Power Digital Marketing history, being a strategic media planning partner with multiple S&P 500 Companies.★ With TechnologyAdvice, achieved a 1117% increase in Return on Ad Spend in the first quarter. Additionally, overhauled the digital product strategy to increase revenue by $240,000 within 30 days.★ Established a dynamic ad creative strategy that led to a 30% increase in click-through rates and a 20% gain in customer engagement across all digital platforms.★ In a prior role as Senior Paid Media Manager with Avid Demand, managed an $800,000 monthly budget to execute paid media strategies and campaigns on behalf of clients across Google Ads, Analytics, Tag Manager, and Display & Video.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲Specialties: Performance Marketing, Strategic Planning, Paid Media, Campaign Analysis, Improving ROAS, Team Leadership, Social Media Advertising Platforms, Advisor to Leadership
Power Digital Marketing
View- Website:
- powerdigitalmarketing.com
- Employees:
- 1937
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Power Digital MarketingFranklin, Tn, Us
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Sr. Paid Media Performance AnalystPower Digital Marketing Jun 2024 - PresentSan Diego, Ca, Us
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Manager Of Paid Media (Comparable To Director)Technologyadvice Oct 2023 - Apr 2024Nashville, Tennessee, Us★ Curated the full Paid Media planning portfolio and directly responsible for the execution, results, and reporting to Senior Executives.★ Supervised a full team of paid media experts and a budget of $11M for Paid Media initiatives, advising the business on best practices, trends, and developments in Paid Media. Directly managed bidding strategies and keyword development.★ Coordinated and led campaigns spanning Search, Display, Social Media, and other paid initiatives implemented across Google, Microsoft, Facebook, LinkedIn.★ Achieved a 1117% increase in Return on Ad Spend in the first quarter of leadership while consistently capturing a 20% increase in revenue. In first 30 days, improved revenue by $240,000 by overhauling the digital product strategy.★ Captured a 30% increase in click-through rates and a 20% gain in customer engagement across all digital platforms by using a dynamic ad creative strategy. -
Paid Media Team LeadTechnologyadvice Jan 2023 - Oct 2023Nashville, Tennessee, Us
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Senior Paid Media StrategistTechnologyadvice Sep 2022 - Jan 2023Nashville, Tennessee, Us
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Sr. Paid Media ManagerAvid Demand Apr 2022 - Sep 2022Boulder, Colorado, Us★ Managed an $800,000 monthly budget for paid media campaigns on behalf of clients across Google Ads, Analytics, Tag Manager, and Display & Video, supervising one direct report.★ Worked with clients to define goals for search, display, social, email, and lead generation campaigns, consistently meeting expectations. Reviewed performance data to identify new opportunities for testing, optimization, and campaigns.★ Collaborated with the Analytics, Content, and Design teams to execute decisions on behalf of each client to meet their KPIs and marketing goals.★ Established digital strategies to support the launch of five products, leading to a 40% gain in online conversion and a 25% increase in customer engagement.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT AVID DEMANDAvid Demand is a full-service digital marketing agency focused on B2B companies and organizations with complex sales. The company offers services that include Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Website Usability, Conversion Improvement, Web Analytics, Lead Nurturing, Marketing Automation, and Account-Based Marketing. -
Paid Media SpecialistHigh Level Marketing | Digital Marketing Apr 2021 - Mar 2022West Bloomfield, Michigan, Us★ Oversaw a $400,000 monthly budget, supporting digital marketing for 50 accounts across multiple industries, including Home Services, Technology, Medical, and Legal. Engaged with colleagues in Marketing, Creative, and Analytics.★ Coordinated and led paid media strategies and campaigns across platforms that included Google Ads and Facebook Ads. Used A/B testing to improve campaign performance.★ Created visuals and ad creatives for each campaign in line with client brand guidelines.★ Credited with producing $216,000 in upsell revenue in 2021.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT HIGH LEVEL MARKETINGHigh Level Marketing is a nationwide, full-service, fully integrated digital marketing agency. -
Digital Marketing ConsultantSelf-Employed Jan 2016 - Jan 2021• Maintained a successful marketing freelance operation through college while being a full-time student• Increased the social media following by 300% on average for clients served• Provided expertise and mastery of Photoshop, Illustrator, InDesign, and Premiere Pro
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Marketing InternThe General® Jun 2020 - Aug 2020Nashville, Tn, Us- Audited external partner branding and provided adjustments and suggestions to brand user agreements- Assisted with influencer marketing social media listening and strategy- Created Intranet Research Hub for internal use amongst employees for Segmentation Research- Created social media listening presentations for impressions on events, brand, and company ambassadors- Shadowed in every department and with many members of the C-Suite to gain first-hand knowledge and experience -
Camp CounselorMid-South Youth Camp (Freed-Hardeman University) Jun 2018 - Jul 2018Henderson, Tn, Us- Acted as a role model, leader, and moral compass for children ages 8-18- Supervised campers 24 hours a day to ensure safety and fun- Organized activities and other structured events -
Media Production TeacherJackson Christian School Aug 2017 - Jul 2018- Created advertising content library- Instructed a class of 15 on Photoshop, Final Cut Pro X, and the rest of the Adobe Creative Suite- Increased asset library by 400%- Increased paid advertising spots by 200%
Jacob Shelton Education Details
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Freed-Hardeman UniversityMarketing -
Freed-Hardeman UniversityMarketing
Frequently Asked Questions about Jacob Shelton
What company does Jacob Shelton work for?
Jacob Shelton works for Power Digital Marketing
What is Jacob Shelton's role at the current company?
Jacob Shelton's current role is Paid Media Leader | Sr. Performance Analyst.
What is Jacob Shelton's email address?
Jacob Shelton's email address is ja****@****ail.com
What is Jacob Shelton's direct phone number?
Jacob Shelton's direct phone number is +173169*****
What schools did Jacob Shelton attend?
Jacob Shelton attended Freed-Hardeman University, Freed-Hardeman University.
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