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Jacob Shelton Email & Phone Number
Paid Media Leader | Sr. Performance Analyst
at
Power Digital Marketing
1 work email found
@technologyadvice.com
2 phones found area 731
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 86%
Current company
Role
Paid Media Leader | Sr. Performance Analyst
Location
Franklin, Tennessee, United States
Company size
Who is Jacob Shelton? Overview
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Quick answer
Jacob Shelton is listed as Paid Media Leader | Sr. Performance Analyst at Power Digital Marketing, a with 1937 employees, based in Franklin, Tennessee, United States. AeroLeads shows a work email signal at technologyadvice.com, phone signal with area code 731, and a matched LinkedIn profile for Jacob Shelton.
Jacob Shelton previously worked as Sr. Paid Media Performance Analyst at Power Digital Marketing and Manager of Paid Media (comparable to Director) at Technologyadvice. Jacob Shelton holds Master Of Business Administration - Mba, Marketing from Freed-Hardeman University.
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{first}.{last}@technologyadvice.com
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Profile bio
About Jacob Shelton
► I am highly effective in marketing, with experience developing and executing strategies that increase revenue, customer engagement, and competitive differentiation.► I offer a proven history of success in in Paid Media, developing and executing campaigns spanning Search, Display, Social Media, and other paid initiatives that have been deployed across Google, Microsoft, Facebook, LinkedIn, Snapchat, X, and YouTube Ads.PROFESSIONAL SUMMARY► Leader in Performance Marketing, managing Millions in Ad Spend with some of the biggest companies in the world.► Engaging marketing leader possessing a winning blend of subject matter expertise, skill in the development of effective Paid Media programs, and practical experience.► Leverages a unique mix of strategic and analytical expertise, consistently exceeding performance goals by aligning talent and focus with organizational objectives. LEADERSHIP HIGHLIGHTS★ Immediately and Autonomously stepped on to some of the biggest accounts in Power Digital Marketing history, being a strategic media planning partner with multiple S&P 500 Companies.★ With TechnologyAdvice, achieved a 1117% increase in Return on Ad Spend in the first quarter. Additionally, overhauled the digital product strategy to increase revenue by $240,000 within 30 days.★ Established a dynamic ad creative strategy that led to a 30% increase in click-through rates and a 20% gain in customer engagement across all digital platforms.★ In a prior role as Senior Paid Media Manager with Avid Demand, managed an $800,000 monthly budget to execute paid media strategies and campaigns on behalf of clients across Google Ads, Analytics, Tag Manager, and Display & Video.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲Specialties: Performance Marketing, Strategic Planning, Paid Media, Campaign Analysis, Improving ROAS, Team Leadership, Social Media Advertising Platforms, Advisor to Leadership
Current workplace
Jacob Shelton's current company
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Power Digital Marketing
11 roles
Jacob Shelton work experience
A career timeline built from the work history available for this profile.
Sr. Paid Media Performance Analyst
Current
Jun 2024 - Present
Manager Of Paid Media (Comparable To Director)
★ Curated the full Paid Media planning portfolio and directly responsible for the execution, results, and reporting to Senior Executives.★ Supervised a full team of paid media experts and a budget of $11M for Paid Media initiatives, advising the business on best practices, trends, and developments in Paid Media. Directly managed bidding strategies and keyword development.★ Coordinated and led campaigns spanning Search, Display, Social Media, and other paid initiatives implemented across Google, Microsoft, Facebook, LinkedIn.★ Achieved a 1117% increase in Return on Ad Spend in the first quarter of leadership while consistently capturing a 20% increase in revenue. In first 30 days, improved revenue by $240,000 by overhauling the digital product strategy.★ Captured a 30% increase in click-through rates and a 20% gain in customer engagement across all digital platforms by using a dynamic ad creative strategy.
Oct 2023 - Apr 2024
Paid Media Team Lead
Jan 2023 - Oct 2023
Senior Paid Media Strategist
Sep 2022 - Jan 2023
Sr. Paid Media Manager
★ Managed an $800,000 monthly budget for paid media campaigns on behalf of clients across Google Ads, Analytics, Tag Manager, and Display & Video, supervising one direct report.★ Worked with clients to define goals for search, display, social, email, and lead generation campaigns, consistently meeting expectations. Reviewed performance data to identify new opportunities for testing, optimization, and campaigns.★ Collaborated with the Analytics, Content, and Design teams to execute decisions on behalf of each client to meet their KPIs and marketing goals.★ Established digital strategies to support the launch of five products, leading to a 40% gain in online conversion and a 25% increase in customer engagement.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT AVID DEMANDAvid Demand is a full-service digital marketing agency focused on B2B companies and organizations with complex sales. The company offers services that include Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Website Usability, Conversion Improvement, Web Analytics, Lead Nurturing, Marketing Automation, and Account-Based Marketing.
Apr 2022 - Sep 2022
Paid Media Specialist
★ Oversaw a $400,000 monthly budget, supporting digital marketing for 50 accounts across multiple industries, including Home Services, Technology, Medical, and Legal. Engaged with colleagues in Marketing, Creative, and Analytics.★ Coordinated and led paid media strategies and campaigns across platforms that included Google Ads and Facebook Ads. Used A/B testing to improve campaign performance.★ Created visuals and ad creatives for each campaign in line with client brand guidelines.★ Credited with producing $216,000 in upsell revenue in 2021.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT HIGH LEVEL MARKETINGHigh Level Marketing is a nationwide, full-service, fully integrated digital marketing agency.
Apr 2021 - Mar 2022
Digital Marketing Consultant
Self-Employed
• Maintained a successful marketing freelance operation through college while being a full-time student• Increased the social media following by 300% on average for clients served• Provided expertise and mastery of Photoshop, Illustrator, InDesign, and Premiere Pro
Jan 2016 - Jan 2021
Marketing Intern
- Audited external partner branding and provided adjustments and suggestions to brand user agreements- Assisted with influencer marketing social media listening and strategy- Created Intranet Research Hub for internal use amongst employees for Segmentation Research- Created social media listening presentations for impressions on events, brand, and company ambassadors- Shadowed in every department and with many members of the C-Suite to gain first-hand knowledge and experience
Jun 2020 - Aug 2020
Camp Counselor
- Acted as a role model, leader, and moral compass for children ages 8-18- Supervised campers 24 hours a day to ensure safety and fun- Organized activities and other structured events
Jun 2018 - Jul 2018
Media Production Teacher
- Created advertising content library- Instructed a class of 15 on Photoshop, Final Cut Pro X, and the rest of the Adobe Creative Suite- Increased asset library by 400%- Increased paid advertising spots by 200%
Aug 2017 - Jul 2018
2 education records
Jacob Shelton education
Master Of Business Administration - Mba, Marketing
Freed-Hardeman University
Bachelor Of Business Administration - Bba, Marketing
Freed-Hardeman University
FAQ
Frequently asked questions about Jacob Shelton
Quick answers generated from the profile data available on this page.
What company does Jacob Shelton work for?
Jacob Shelton works for Power Digital Marketing.
What is Jacob Shelton's role at Power Digital Marketing?
Jacob Shelton is listed as Paid Media Leader | Sr. Performance Analyst at Power Digital Marketing.
What is Jacob Shelton's email address?
AeroLeads has found 1 work email signal at @technologyadvice.com for Jacob Shelton at Power Digital Marketing.
What is Jacob Shelton's phone number?
AeroLeads has found 2 phone signal(s) with area code 731 for Jacob Shelton at Power Digital Marketing.
Where is Jacob Shelton based?
Jacob Shelton is based in Franklin, Tennessee, United States while working with Power Digital Marketing.
What companies has Jacob Shelton worked for?
Jacob Shelton has worked for Power Digital Marketing, Technologyadvice, Avid Demand, High Level Marketing | Digital Marketing, and Self-Employed.
How can I contact Jacob Shelton?
You can use AeroLeads to view verified contact signals for Jacob Shelton at Power Digital Marketing, including work email, phone, and LinkedIn data when available.
What schools did Jacob Shelton attend?
Jacob Shelton holds Master Of Business Administration - Mba, Marketing from Freed-Hardeman University.
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