Full-service digital marketing agency crafting custom growth strategies for modern brands.

*SOLD TO SUNRISE BRANDS GROUP IN AUGUST 2021Brands under management: Joie, Equipment, & Current/Elliot- Manage the teams, revenue, and P&L for Ecommerce, Retail, and Marketplace across all three brands.- Focused on revenue growth across all channels while maximizing profitability.- The Collected Group is part of the KKR portfolio.

Ecommerce revenue leader managing the paid media, web-development, social, CRM, Loyalty, marketplace, customer service, and operations teams to grow top-line revenue & maximize EBITDA.

Part of the NBCU Cable Group, Strategy & Commercial Growth team. We focus on emerging media, strategy for the cable portfolio, investment opportunities, and M&A for the cable group. - Lead marketing for PRIV (acquired by NBCU).- Brand Integration, customer acquisition, & Distribution - Craftsy (now Blueprint).- Work with portfolio companies on consumer marketing, product, distribution, & partnerships.- Developing programs and synergies for cable portfolio internal promotions. Head of Marketing, PRIVLead marketing efforts at Priv (recently acquired by NBCU Cable Entertainment Group)Focused on consumer growth, audience development, brand building, product / UX, revenue optimization, social media, lifecycle marketing, brand integrations, e-commerce, trade marketing, and more.

Consumer MarketingCustomer AcquisitionContent release strategySocial and audience developmentBusiness Development & partnershipsPartner & Device MarketingLifecycle marketing and CRM (email, push, in-app messaging) Customer ServiceRetention & EngagementAnalytics

- Consulted various startups and businesses with go-to-market strategy for product launches, branding and customer acquisition- Helped companies build online presence and grow unique users through various marketing tactics- Devised media spend and analytics framework to achieve customer acquisition and growth objectives through various media channels and tactics- Created content used to educate target audience and drive traffic or awareness for various products- Built marketing process for businesses to achieve growth post consulting periodSkills and Expertise include:- Strategy & business planning / EBITDA optimization / P&L oversight & planning- Org design- Ecomm Operations & logistics (3PL, order management, omni-channel fulfillment)- Digital transformation / Full-funnel marketing / Paid acquisition across all digital & offline channels- Retention & CRM Strategy / LTV analysis & modeling- Conversion Rate Optimization (CRO)- Brand & creative direction - full rebrand, brand refresh, digital transformation

West Coast Marketing Lead charged with managing the strategic vision and execution of brand and product marketing efforts for ZEFR. - Worked with Business Development, Sales, and Product teams to create and distribute brand hierarchy and product messaging - Helped key executives with messaging and press interviews- Managed the content, event, creative, and product marketing teams across all key initiatives.-- ZEFR is the leading technology company that empowers brands to discover and target their most important influencers and topics in video. With more data than any other YouTube partner, ZEFR’s BrandID platform provides a view into culture and the tools to turn insights into more impactful media for brands.

(Promoted from Director of Marketing)Led marketing efforts for Bitium pre-series A and post series A funding, by building a marketing framework for customer acquisition, PR, analytics, product marketing, and more. Marketing initiatives focused on various strategies for growing the pipeline, increasing revenue, reducing churn, increasing engagement, defining messaging & hierarchies, accelerating the sales funnel, and more. Tactical tasks Included: - Lead generation- Content creation (sales collateral, email, whitepapers, data sheets, e-books, infographics)- SEM management (keyword research, campaign architecture, ROI, lead gen)- SEO strategy (content & keyword optimization, URL structure, etc..)- CPL and affiliate marketing- Partner & channel marketing- Analytics & Attribution- Social Media- Digital Media / PPC- Marketing Automation (Hubspot, Marketo & Act-On)- Creative Direction- Brand Management- UX oversight (front porch)- Retargeting- Event / Marketing (tradeshows, conferences, speaking opportunities)- PR / publicity- OOH, Print, & Radio Media---Bitium empowers companies and people to realize the full potential of web and cloud applications. With Bitium, IT can centrally manage access to apps across all users, while providing employees with one-click access to their apps from one place.

- Develop marketing strategy for original & exclusive content- Create ROI driven campaigns to acquire new users to Hulu- Establish KPIs & goals for marketing initiatives and maintain dashboard of key metrics to gauge performance- Partner with various internal teams to carry out crucial marketing initiatives- Improve site to create the best user experience and increase engagement of users

- created integrated marketing plans for Sony theatrical releases such as Looper, Moneyball, Sparkle, I Hate You Dad and more.

- Worked with development team on script coverage, pitches and production finance/budgeting - Coordinated with network and studio executives on various trade outs and integrations while maintaining client relations and ensuring that production was following through on all contractual obligations

- Supported the logistics team at the 2010 Winter Olympics Hockey and Medal Ceremony venues- Acted as the liaison between the host broadcaster and over 50 international media outlets

- Worked with production team on various live-sports broadcasts for National television- Specific duties include compiling statistical data, assembling set material and coordinating communication between broadcast talent, directors, producers and technicians simultaneously