• Led a comprehensive Reputation Management initiative that encompassed multiple campaigns to enhance TAPCO’s public image and community impact. This resulted in a significant increase in review ranking and multiple recognition awards from regional media outlets.• Led the Marketing department through a complex Online Banking conversion, ensuring the timely delivery of critical communications to members and staff, helping to mitigate confusion and provide clarity during periods of disruption.• Collaborate with Community Relations to drive business development efforts, coordinate impactful events, and build lasting relationships with members, vendors, and community partners, strengthening TAPCO’s presence and engagement within the community.• Successfully conceived, collaborated on, and orchestrated the annual International Credit Union Day event, uniting five local credit unions in a day of community service. The event has garnered recognition from the City of Tacoma, receiving the Compassionate Tacoma Award in 2022 for its positive impact. • Collaborate cross-functionally with departments and leadership to conceive, plan, and execute end-to-end marketing campaigns, ensuring alignment with organizational goals and objectives. • Leverage member and consumer data to precisely target marketing campaigns towards specific demographics, resulting in enhanced campaign effectiveness and higher conversion rates. • Led the comprehensive management of social media platforms and websites, including content creation, scheduling, and engagement tracking. • Manage relationships with external vendors, including media, digital marketing platforms, and print services, to ensure timely and cost-effective delivery of marketing materials and campaign support, aligning vendor output with TAPCO’s brand standards and strategic goals.• Established and fostered strong community relationships by actively engaging in local events, charitable initiatives, and sponsorships.

• Held a pivotal role within the leadership team, reporting directly to ownership, driving marketing initiatives for a multi-unit, multi-concept hospitality company.• Managed all facets of marketing operations, including content conception, development, design, deployment, and tracking, fostering collaboration with department heads to ensure alignment with organizational objectives.• Spearheaded successful launches of new dayparts, extended hours, products, events, and special concepts, directly contributing to revenue growth and market expansion.• Orchestrated sales, packaging development, and distribution strategies for gift card sales across online platforms, in-store locations, and national retailers, maximizing revenue streams and brand exposure.• Forged collaborative relationships with community partners and non-profits to execute impactful events, promotions, and sponsorships, enhancing brand visibility and community engagement.• Ensured consistent communication of the company’s desired “fun dining” image and position, reinforcing brand identity across all marketing channels and touchpoints.• Implemented streamlined sales/marketing processes through meticulous organization, documentation, and adoption of technology, enhancing operational efficiency and productivity.• Proactively conducted industry and local market research to identify and capitalize on emerging trends, sharing insights with the leadership team to inform strategic decision-making.

• Listed for sale and marketed real property through the use of MLS service while acting as seller’s agent.• Marketed properties through the latest technology and trends available in print, signage, and digital.• Top Google search results through Search Engine Optimization (SEO) for targeted relevant keywords.• Acted as buyer’s representative through the process of purchasing real property which included showing of properties and providing detailed home/neighborhood information.• Negotiated sales contracts on behalf of buyers and sellers.• Researched property zoning and land-use for development potential.• Assemblage of adjoining properties from multiple owners to market for sale at the highest and best use.• Closed multiple off-market sales through research, outreach, and knowledge.• Advised developers on land development strategy in the City of Tacoma.• Used creative writing and vast knowledge of City of Tacoma to help market city and neighborhoods through national publications and lists.

• Marketed properties for sale and lease through online services, print, and in-person• Created marketing presentation for clients on behalf of real estate agent• Managed multi-family properties through lease-up of the renovated building• Coordinated purchase and sales of properties with clients and real estate agents• Managed office files, supplies, and communication correspondence