Marketing Specialist
Current• Led a comprehensive Reputation Management initiative that encompassed multiple campaigns to enhance TAPCO’s public image and community impact. This resulted in a significant increase in review ranking and multiple recognition awards from regional media outlets.• Led the Marketing department through a complex Online Banking conversion, ensuring the timely delivery of critical communications to members and staff, helping to mitigate confusion and provide clarity during periods of disruption.• Collaborate with Community Relations to drive business development efforts, coordinate impactful events, and build lasting relationships with members, vendors, and community partners, strengthening TAPCO’s presence and engagement within the community.• Successfully conceived, collaborated on, and orchestrated the annual International Credit Union Day event, uniting five local credit unions in a day of community service. The event has garnered recognition from the City of Tacoma, receiving the Compassionate Tacoma Award in 2022 for its positive impact. • Collaborate cross-functionally with departments and leadership to conceive, plan, and execute end-to-end marketing campaigns, ensuring alignment with organizational goals and objectives. • Leverage member and consumer data to precisely target marketing campaigns towards specific demographics, resulting in enhanced campaign effectiveness and higher conversion rates. • Led the comprehensive management of social media platforms and websites, including content creation, scheduling, and engagement tracking. • Manage relationships with external vendors, including media, digital marketing platforms, and print services, to ensure timely and cost-effective delivery of marketing materials and campaign support, aligning vendor output with TAPCO’s brand standards and strategic goals.• Established and fostered strong community relationships by actively engaging in local events, charitable initiatives, and sponsorships.
