President, Cmo
CurrentA privately owned, full-service marketing agency with a track record of results for our clients. We develop and build distinct brands that resonate, persuade and connect consumers with our clients. Built on a “four pillars” foundation, made of industry experts and new thinkers with an entrepreneurial focus, a desire for “the next” and a relentless passion for advertising, they seize the initiative, pursue the big idea, breathe life into it and drive opportunities for our clients. With a team like this, there are no limits to growth.Promoted to the role early in the COVID crisis to aid the CEO in leading the agency forward through the challenge.Developed and implemented strategies to accelerate changes to the agency toward a progressive future-state. Created an agency integration plan and led the team in two key agency M&As and integrations.Revised Pinnacle’s brand positioning on both company and divisional levels.Led the team through an extensive RFP process, securing Pinnacle as a Roster AOR with Honda as they cut 85% of existing agencies.Grew Pinnacle’s Tier 2 Honda accounts and income to the largest Dealer Advertising Association agency in the U.S.Strengthened Agency relationships with Honda National and Regional Marketing, Honda Zone (Field) staff and Honda dealer clients.Built out structure, staffing and approach to successfully support the growth with Honda/Acura. Set the medium- and long-term vision for the agency and rallied the executive staff to share in its development and implementation.