Expertise in design and creative direction in digital, commerce and retailBuilt and served as creative lead for our global e-commerce practice, leading design teams across LATAM and North AmericaPartnered with strategy to pilot our proprietary Uplift process for creating and optimizing digital shelf content through research and AI validationCollaborated with BI and external agencies to develop commerce experiences for Elanco’s suite of brands, including digital shelf, retail displays and video content Elanco (Pet Protect Supplements) IAT lead, shopper campaign, digital shelf and retail displaysLed design efforts and storytelling for site experiences for the Rapid Sustainment Office (RSO), affiliated with the U.S. Air ForceLed design efforts and UI considerations for the revamped Kia.com, implementing homepage and MEP video capabilities, animation and 3D interaction for the build and price toolLed design efforts and UI conversion of TaylorGuitars.com to a fully transactional site experience Led design efforts and UI considerations for HollyHunt.com, evolving the luxury interior design brand into e-commerce capabilitiesConceptual pitch work and innovation concepts across Kia, Sam’s Club, Mondelez, Dell, Deutsch Family Wines, Astra Zeneca, Elanco, General Mills and moreGMI (Blue Buffalo): 165+ products, 15 sub brands, thousands of ATF images, enhanced content on amazon, $1.4million sales lift Elanco Pet, Vet, Rx and Farm categories: 150+ products, 1500 ATF images, enhanced content, brand stores, across 7 retailersClosely attuned to where commerce is headingTrack record of attracting and retaining great talentComfortably ingrained with client relationshipsCapabilities- Layout/Design (Figma, XD)- Adobe Creative Suite (Photoshop/Illustrator, etc)- Animation/Video (After Effects)- Generative AI (Midjourney, Open-AI)- Presentation/Design (Slides, Keynote, Powerpoint)

Digital transformation. Redesigning the experience between consumer and service (or product) through seamless and transparent engagement.

I design better experiences. I like to build stuff. Make stuff happen. I design better ways to do stuff, buy stuff and enjoy stuff. I try to improve people’s lives by making things look, act and feel more joyful. Frictionless. Better.I’m a designer of everything better.

Digital brand/app design for responsive web, tablet and mobile devices.