Mike Jacobson

Mike Jacobson Email and Phone Number

Strategy Lead | Pepsi, GoFundMe, Lego, Vans, M and Ms, Meow Wolf, Dune 2, Travis Kelce @ Freelance, Self Employed
New York, NY, US
Mike Jacobson's Location
New York, New York, United States, United States
Mike Jacobson's Contact Details
About Mike Jacobson

The three things my parents can remember about my job:1. I use strategy to make boring things fun, and uncool things cool.2. I AI-ify marketing departments through play. 3. By night, I'm an award-winning, celebrity magician and mentalist. *cue Final Countdown*Nerdy-superpowers: Creative brand campaign development, brand architecture development (positioning, value prop, RTBs, etc.), content creation & ideation, digital/social strategy, audience research (especially qual), launch strategyMy favorite thing a CD has ever said to me: "dude, you’re the only strategist our creative teams LOVE working with." This is my happy place! Experience: Entertainment, CPG, lifestyle, MCNs, travel, QSR & video games. I love working on acronyms. And culture.Background TLDR: 1. Content strategy @ Paramount: Launched and lead creative strategy across Comedy Central/Paramount Network/Smithsonian Channel 2. Digital strategy @ 360i (won AdAge's #1 digital agency): Oreo Digital/Social, Subway Digital/Social3. Brand strategy @ 72andSunny (won AdAge's #1 creative agency): Activision (Call of Duty, Skylanders), Google, Carl's Jr. & moreOther projects:4. Startup brand building: - Asset (the first butt wellness company)- Single & Fat (olive oil meant for dousing and indulging)5. Side project: It Writes Itself, a traveling AI variety show, turned corporate workshop, that demystifies AI through play. Sold-out shows in NYC, Brooklyn, LA, and CDMX. 6. Side hustle: Magic!Mom brags about: Grand Effie, FORBES 30 Under 30, featured on America’s Got Talent, Ellen DeGeneresLastly, to get a better feel for who I am:-I grew up sneaking into focus groups -Had perfect attendance in high school. Which I definitely regret. -Started a secret Potluck Club in NYC called Taste Buds-I think you know you're an adult when you start caring about tupperware.-Featured in Digiday: http://bit.ly/TQOgMi, Fast Company: http://bit.ly/YrV6IG-Co-created National Pantsuit Day in 4 weeks with 3 friends on 0 budget to help make Hillary cool/attempt to defeat evil. Ended up with marches in 7 cities, 30M+ media impressions from 15+ publications, from HuffPo to Denmark's biggest newspaper

Mike Jacobson's Current Company Details
Freelance, Self Employed

Freelance, Self Employed

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Strategy Lead | Pepsi, GoFundMe, Lego, Vans, M and Ms, Meow Wolf, Dune 2, Travis Kelce
New York, NY, US
Employees:
1669
Mike Jacobson Work Experience Details
  • Freelance, Self Employed
    Strategy Lead | Pepsi, Gofundme, Lego, Vans, M And Ms, Meow Wolf, Dune 2, Travis Kelce
    Freelance, Self Employed
    New York, Ny, Us
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  • Freelance, Self Employed
    Brand & Creative Strategy Consultant | Dune 2, Travis Kelce, Lego, Vans, M&Ms, Pepsi R&D
    Freelance, Self Employed Aug 2015 - Present
    London, Gb
    Clients: Legendary (Dune 2, Godzilla x Kong), Lego, Vans, M&Ms, Tinder, Tubi, Universal Music, Pepsi, Laika Studios (of Coraline & Corpse's Bride fame), TrueCar.com, CityBlock HealthWhat: Marketing campaign creative strategy, brand blueprint & positioning development, brief workshops, digital strategy, $1M market research plan & implementation
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  • Asset
    Lead Brand Advisor | ('24 Seed Fundraising)
    Asset Jul 2022 - Present
    Remote, Us
    The first butt wellness company - we're taking the taboo out of taking care of your ass. Dedicated to creating new products to optimizing butt health, hygiene, and assthetics®.
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  • It Writes Itself: Ai Creativity Corporate Workshop
    Co-Creator | It Writes Itself: Ai Creativity Workshop | Demistifying Ai Through Play
    It Writes Itself: Ai Creativity Corporate Workshop Jan 2023 - Present
    TLDR: Built a traveling AI variety show (featuring AI-curious presenters and volunteers, who perform funny, weird, and existential experiments using AI) that sold out across the country, then turned it into a corporate workshop that helps companies/teams demystify and learn AI through play. Mini-pitch incoming...THE CHALLENGETransforming AI anxiety into action.- 70% of digital transformations fail (BCG). - Basically every business leader wants their teams to embrace AI, but there’s one huge, glaring elephant in the room: how do you encourage adoption, without overwhelming/intimidating your team? Like we all need another lame corporate mandate.THE SOLUTION- “The future doesn't belong to the ones who know the most, but to those who learn the fastest.”Kevin Kelly, Wired Founder-It Writes Itself demystifies AI by getting teams - at any level of expertise - entertained and excited about the possibilities of it, by facilitating them exploring it for themselves. HOW IT WORKSClients like R/GA, Meta, IPG hire us to build personalized Powerpoint-party-style presentations and experiments together (infused with AI, in the form of games, stories, music, videos, research and more) for employees to present to their colleagues as a show that we host. Think: A show and tell meets a talent show, but everything has to use AI.TAKEAWAYUnlock AI for your team. Learn AI through play.1. Skills building: Creative problem solving in an AI-enhanced world2. Team building: Social-infused presentations, games and stories3. Entertainment: Fun, of-the-moment edutainmentPERFECT FORLeadership Retreats - Global Off-sites - Breakout Sessions - Happy Hours - Industry Conferences
  • Single & Fat
    Lead Brand Advisor | ('24 Seed Fundraising) | In Erewon!
    Single & Fat May 2022 - Present
    "What if we made something loud in a quiet category?" -Matt Cruz & Cristina Pearl TLDR: Single batch, fatty oil is 100% certified organic, meant for dousing and indulging.Started as a joke that became hilariously real, we're embracing all things excess to put playfulness and spontaneity back in olive oil. Whether it's in the kitchen, the bedroom or your friend's dinner party you said 'maybe' to — put this on anything you'd put in or around your mouth.
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  • Paramount
    Vp, Brand & Creative Strategy | Comedy Central, Paramount, Smithsonian + Mtv Pro-Social
    Paramount Dec 2016 - Oct 2022
    New York, Us
    First 3 years: Developed the first in-house strategy department at Comedy Central to set the stage for how we position and promote our brand, shows, events, and more. Expanded role to lead strategy across Paramount: MTVE brands *Lowers sunglasses* *Looks into sunset*Brands: Comedy Central, MTV (social impact initiatives), Paramount Network, select VH1, Paramount+, SmithsonianShow brands: The Daily Show, Yellowstone, South Park, Broad City, Beavis & Butthead movie/series (2022), Awkwafina is Nora from Queens, Crank Yankers, 1000 Years of Slavery, Mayor of Kingstown, Reno 911!, Tosh.0, The Roast (franchise), Drunk History, Basketball Wives, Air Disasters, and wayyyy moreSocial Impact initiatives: Vote Early Day, Mental Health is Health. Mental Health Action Day, Mental Health Media Guide (first of its kind)
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  • 360I
    Senior Strategist | Oreo, Subway
    360I May 2013 - Jul 2015
    New York, Ny, Us
    We were the most-awarded brand in social in 2013-2014, credited with changing the way brands create content and use social media, after our award-winning 100-day long Daily Twist campaign, leading to the infamous "Dunk in the Dark" Super Bowl campaign. Awards: Ad Age, MediaPost OMMA, the Effies, the One Show, Digiday, and Shortys too. I know these shouldn't matter but like...Press: Everything from WSJ to the Globe to NYT and more. Helped an old cookie "transition from self-involved advertiser to nimble content creator." -Fast Company. Secondary brand: Subway TDLR: Strategized and re-launched them into the social age. From online to the digital in-store experience.Advertising Age A-List: Top 3 Agencies—2013, 2014, 2015, 2016Creativity Innovator of the Year 2014AdWeek Digital Agency of the Year 2013 "The single most innovative agency in America" -@Forbes, 2014 #normalbrag
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  • 72Andsunny
    Strategist | Activision (Call Of Duty, Skylanders), 2K Sports (Nba 2K)
    72Andsunny Jun 2008 - Jun 2013
    Oo
    Other brands: Google (Talking Shoe 2), Nike (Sportswear), K-Swiss (Kenny Powers)Jaunts: Honda/Acura, Gap, Chipotle, EA Sports, HP, Air New ZealandTwo time "Agency of the Year" winner from Advertising Age and Adweek. One of Fast Company's Most Innovative Companies two years in a row. Specifics... -Activision's Call of Duty COD: Modern Warfare 3 ***Grand Effie Winner*** COD: Black Ops II **D&AD Integrated Campaign Winner, Webby's Integrated Campaign Winner** -Skylanders (Launched Activision's next $1B kid's franchise) -NBA 2K (Launch campaign performed so well the competition cancelled their release) -Carl's Jr./Hardee's brand and interactive (community/mobile) (Brand relaunch) -Sole voice of all 72andSunny social channels -Independently curated/wrote bi-monthly culture newsletter
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  • International Brotherhood Of Magicians
    Award-Winning Magician
    International Brotherhood Of Magicians Oct 1999 - May 2013
    Us
    TLDR: NYC's leading magician and mentalist, trusted by 500+ companies to do ridiculously impossible things at events that people never, ever forget. Casually: "Omgomgomgomgomgomgomgomgomgomg" -everyoneFormally: With a client list that's a who's who of celebrities, pro-athletes, and Fortune 100 corporations (think: Meta, NFL, Google, Louis Vuitton), Magic Mike is one of the most sought after entertainers in the country for events big and small, hired to create mind-melting memories people never forget. As the first magician to be named a Forbes 30 Under 30, the only magician to be named a Business Insider 30 Under 30, and the youngest magician ever admitted as a member of the world-famous Magic Castle, Mike blends new-school magic, mentalism and comedy, with old-school charm. “Hilarious, jaw-dropping, and mildly infuriating,” all without the sequins. And yes, the movie was *totally* based on his life.• "COME ON. My head hurts" - Anne Hathaway• "WHAT? What! Whattttt?" - Kevin Durant• "You may be my favorite magician." -Michael Bloomberg• "From now on, whenever I’m amazed by something I’ll just go, Mike Jacobson!" -Ellen DeGeneres• "Dude, ooowee, that was unbelievable." -Joe Jonas• “Incredible.” -Heidi Klum• "Come back here. I want you to perform for my mom." J.J. Abrams• "Deception at its finest." - General David Petraeus, Former Head of the CIA• “I’m like, mesmerized- that was fantastic!!” -Sofia Vergara• “This is what you were born to do. Genuinely.” -Simon Cowell• " I’m not sure what else to say besides that you are simply incredible." - Don Cheadle• “That was incredible! You are really, really good!” -Howie Mandel• “That’s CRAZY” -Terry Crews
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  • Kids In Seats
    Freelance Strategist
    Kids In Seats Jan 2009 - Dec 2009
    People with season tickets don't always go to the games. So by creating partnerships and relationships with sports teams and stadiums, Kids In Seats provides an easy way for those people to donate those tickets to at-risk kids. The people who donate get a tax-rebate, the stadiums/teams get a packed house (read: retail sales), and the kids get awesome experiences they wouldn't have had otherwise.Successful exit in 2009.
  • Siltanen & Partners
    Freelance Strategist
    Siltanen & Partners Apr 2008 - Jun 2008
    El Segundo, Ca, Us
    Concepted and worked on pitches for Cadillac, Suzuki Cars, & Panda Express.
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  • Omelet
    Intern Turned Freelance Creative Strategist
    Omelet 2006 - 2007
    Culver City, California, Us
    Summer 2007• Invented a variety of concepts, supporting copy and collateral for traditional and interactive media on campaigns including: The 2008 Academy Awards, Coffee Bean Fall/Holiday, Microsoft Vista Premium, Bud Light, Xbox Live, G4’s Code Monkey’s TV Show Website, Vivendi’s The Incredible Machine & The Bourne Supremacy Video Game WebsitesSummer 2006• Co-designed the international Xbox Pipeline; the first online interactive database of Xbox Live features and downloads• Promotion & creation of Coffee Bean’s Mascot Roomate highly successful viral video series• Performed copyrighting, assisted in creating decks for pitches, performed research, participated in brainstorming sessions for assorted projects, • Assisted in campaigns including Amstel Light, XBOX Live, KB Home LaVita Housing
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  • Nordstrom
    Men’S Sportswear Sales Associate - Seasonal
    Nordstrom Dec 2005 - Dec 2006
    Seattle, Washington, Us
    Top 10 salesmen in the store all three seasons I worked. I can find a pretty sweet shirt/tie combo.
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  • Prostate Cancer Foundation
    Communications Department Intern
    Prostate Cancer Foundation May 2005 - Aug 2005
    Santa Monica, Ca, Us
    Worked in the Communication department designing and developing sweet, sweet content for newsletters and outward communications.
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Mike Jacobson Skills

Advertising Digital Strategy Social Media Creative Strategy Strategic Planning Interactive Advertising Social Media Marketing Marketing Digital Marketing Creative Direction Entertainment Magic Copywriting Marketing Strategy Strategy Brand Development Business Strategy Comedy The Internet Integrated Marketing

Mike Jacobson Education Details

  • Forbes 30 Under 30
    Forbes 30 Under 30
  • Boulder Digital Works
    Boulder Digital Works
    Making Digital Work
  • University Of Southern California
    University Of Southern California
    Business
  • Palisades High School
    Palisades High School

Frequently Asked Questions about Mike Jacobson

What company does Mike Jacobson work for?

Mike Jacobson works for Freelance, Self Employed

What is Mike Jacobson's role at the current company?

Mike Jacobson's current role is Strategy Lead | Pepsi, GoFundMe, Lego, Vans, M and Ms, Meow Wolf, Dune 2, Travis Kelce.

What is Mike Jacobson's email address?

Mike Jacobson's email address is mi****@****unt.com

What is Mike Jacobson's direct phone number?

Mike Jacobson's direct phone number is +131050*****

What schools did Mike Jacobson attend?

Mike Jacobson attended Forbes 30 Under 30, Boulder Digital Works, University Of Southern California, Palisades High School.

What skills is Mike Jacobson known for?

Mike Jacobson has skills like Advertising, Digital Strategy, Social Media, Creative Strategy, Strategic Planning, Interactive Advertising, Social Media Marketing, Marketing, Digital Marketing, Creative Direction, Entertainment, Magic.

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