Life isn't a straight line, so there's comfort in having threads that remain intact through the twists and turns. Things like career or specialty practice, lifelong interests, creative outlets. For me, it's my artist nature, my healthy preoccupation with fitness and wellness*, and a work path that has always been about direct dialogue with an audience albeit in many forms. Nowadays, in a competitive consumer marketplace full of chatter, businesses are distinguished by the quality, novelty, stylization and branding of their editorial presence. Whatever I write or pitch or program, it's as if the audience is chilling in my living room, words and ideas born from conversations we're having. I've done this in architecture, engineering and construction industry a great deal for high profile corporate clients, but my first love is 'Lifestyle.' Early on, working at wildly popular catalog retailer, I touched the audience directly on a daily basis, in myriad ways, in new ways all the time as chat rooms and email marketing emerged. That sense of touch stayed with me, permeating my work product for the next 20 years. As an editorial style, B2B gets treated a little more like B2C, audience trends, longings and fears always front of mind. I see myself as a one-of-a-kind Editorializer with the sensitivity and business acumen to generate a positive reaction with internal and external audiences.*Presently enrolled (August 2020 - February 2021) in the Nutrition and Healthy Living certificate program from Cornell School of Nutritional Sciences