Peter Jacobs Email & Phone Number

Mclean, Virginia, United States

Merritt Group, a renowned B2B and B2G tech-focused agency, delivers PR, marketing and creative services that generate results for some of the best-known companies in the world, including Samsung, Deloitte, CalAmp, Spirent and ManTech.From developing targeted content to crafting communications and content strategies, I work with an experienced team with diverse skills to raise awareness, launch products, drive leads and help our clients hit their targets. I also host and produce the Merritt Group podcast, Lay of the Brand, where I talk with experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.

From strategic positioning to external and internal communications programs, I work with marketing and PR agencies to enable B2B and B2G companies to build awareness and engagement. End user organizations include Verizon, Deloitte, Samsung, SolarWinds, and LexisNexis Risk Solutions. Details at https://www.pjjcomm.com• Develop and deliver branding, communications and content strategies as well as online, multimedia and print content for external and internal audiences• Turnkey podcast producer and host: develop scripts, interview SMEs and provide final audio production for shows on tech trends, including cybersecurity, wireless & satellite communications, and health IT; host of 'Government Technology Insider' and 'Healthcare IT Download' podcasts and 'ModMark Infocast' webinars.• Voiceover and narration for multimedia productions and commercials.

Alion, a Veritas Capital company with 2300 employees worldwide and approx. $1B in revenue, provides engineering, technology solutions, R&D and operational support to the DoD, civilian government and commercial firms. Capabilities include modeling, simulation and training; cyber/systems engineering and integration; operational support; ship design; energy and environmental services, and wireless spectrum management.Leading an in-house agency, I developed marketing strategies, led corporate and marketing communications, and championed our brand. Since joining the company, I was promoted three times and:• Consistently delivered earned coverage of Alion in trade publications, business and general press; developed and executed a narrative, customer-focused approach that increased tracked media coverage by 62% in a single year (also earning me a Smart CEO Magazine “SmartCMO” award) and continues to generate that level of press response• Integrated and rebranded 13 acquired companies valued at up to $240 million and defined investor relations strategies for Alion’s planned IPO (company acquired by Veritas in 2015) • Launched technology and engineering solutions that include: risk/vulnerability assessments, ship and offshore survivability, decision support, 3D immersive training and bio-medical testing• Introduced content strategy to build trust and credibility as well as improve SEO, driving website and social media traffic • Increased and improved internal branding, to ensure all employees are effective brand advocates

I created marketing programs for high-tech, B2B software and services companies as well as a charitable startup, including marketing and communications plans; Web site strategy and content creation; media relations; collateral, advertising and direct marketing materials for print and online use.

A SaaS communications start-up, Webversa’s voice-activation and response technology let mobile users interact with enterprise applications, databases, and Web sites via any telephone. • Uncovered opportunities for press and analyst coverage and established Webversa as an expert resource for the press. Supervised PR, advertising, and Web design firms • Launched a national advertising campaign that successfully raised awareness in the investment and corporate communities, leading to funding from Redleaf Group and Intel, among others • Developed co-marketing strategies with partners, including Intel/Dialogic, Nuance and SpeechWorks

At the time I was recruited, Intelicent (formerly HCL/James Martin) developed e-business strategies and redeveloped and migrated legacy systems and applications. The company soon after changed ownership and refocused as a tech outsourcing firm. • Managed press and analyst relations, establishing Intelicent as an expert resource; wrote and edited collateral, bylined articles and white papers; directed co-marketing strategies with partners • Provided marketing assessments and strategies as a billable resource to clients

A 30-year-old federal IT integrator, Telos was launching a set of e-business solutions for security, wireless networking, data integration, enterprise management, and messaging. I was brought in to help bring this new positioning to market.• Positioned, branded and launched productized e-business solutions (including Xacta); initiated branding, media and messaging programs to support both the rollouts and corporate outreach• Defined and implemented co- marketing plans with industry partners

NetGuard produced Windows NT-based software for controlling and managing Internet connections, including the Guardian firewall. World headquarters was in Israel; I was recruited to help open the US headquarters. In late 1998, the Company was merged with its corporate parent, LanOptics, and operations moved to Texas.• Grew lead generation more than 2.5X, driving 75% growth of US sales of maintenance plans • Directed product rollouts, working with technical and sales staffs to establish timing and pricing• Co-developed channel program to align the company with VARs and HW/SW vendors • Achieved more than 45 press placements in the 1st three quarters of 1998, including 6 product “Best of” awards. • Led press tours as US spokesperson. Spoke at industry events and became an “expert resource” for editors and analysts.

STMS provided IT services, products and solutions to corporations and government agencies. I was the Company’s first director of marketing and was promoted to vice president in 1996. The Company was acquired by Dunn Computer Corp. [Now SteelCloud — NASDAQ: SCLD] in 1997. • Marketing programs I introduced were instrumental in growing revenues from $9.6M to $25.5M. • Promoted federal contract sales through GSA Schedules and other IDIQ contracts. For FY 1995, government sales grew more than 300% over the previous year, and nearly tripled again in FY 1996. •Developed “productized” service packages designed to shorten sales cycles and reduce risk for clients.

This full-service agency provided marketing strategy, creative direction, and database management for high-tech firms, non-profits, and healthcare providers. I acted as both copywriter and creative director, developed concepts and wrote content; supervised direct marketing programs; and assisted in account management.

Virginia, Connecticut