Peter Jacobs Email & Phone Number

Mclean, Virginia, United States

Merritt Group, a renowned B2B and B2G tech-focused agency, delivers PR, marketing and creative services that generate results for some of the best-known companies in the world, including Samsung, Deloitte, CalAmp, Spirent and ManTech.From developing targeted content to crafting communications and content strategies, I work with an experienced team with.

• From strategic positioning to external and internal communications programs, I work with marketing and PR agencies to enable B2B and B2G companies to build awareness and engagement. End user organizations include.
• Develop and deliver branding, communications and content strategies as well as online, multimedia and print content for external and internal audiences
• Turnkey podcast producer and host: develop scripts, interview SMEs and provide final audio production for shows on tech trends, including cybersecurity, wireless & satellite communications, and health IT; host of.
• Voiceover and narration for multimedia productions and commercials.

• Alion, a Veritas Capital company with 2300 employees worldwide and approx. $1B in revenue, provides engineering, technology solutions, R&D and operational support to the DoD, civilian government and commercial firms..
• Consistently delivered earned coverage of Alion in trade publications, business and general press; developed and executed a narrative, customer-focused approach that increased tracked media coverage by 62% in a single.
• Integrated and rebranded 13 acquired companies valued at up to $240 million and defined investor relations strategies for Alion’s planned IPO (company acquired by Veritas in 2015)
• Launched technology and engineering solutions that include: risk/vulnerability assessments, ship and offshore survivability, decision support, 3D immersive training and bio-medical testing
• Introduced content strategy to build trust and credibility as well as improve SEO, driving website and social media traffic
• Increased and improved internal branding, to ensure all employees are effective brand advocates

I created marketing programs for high-tech, B2B software and services companies as well as a charitable startup, including marketing and communications plans; Web site strategy and content creation; media relations; collateral, advertising and direct marketing materials for print and online use.

• A SaaS communications start-up, Webversa’s voice-activation and response technology let mobile users interact with enterprise applications, databases, and Web sites via any telephone.
• Uncovered opportunities for press and analyst coverage and established Webversa as an expert resource for the press. Supervised PR, advertising, and Web design firms
• Launched a national advertising campaign that successfully raised awareness in the investment and corporate communities, leading to funding from Redleaf Group and Intel, among others
• Developed co-marketing strategies with partners, including Intel/Dialogic, Nuance and SpeechWorks

• At the time I was recruited, Intelicent (formerly HCL/James Martin) developed e-business strategies and redeveloped and migrated legacy systems and applications. The company soon after changed ownership and refocused.
• Managed press and analyst relations, establishing Intelicent as an expert resource; wrote and edited collateral, bylined articles and white papers; directed co-marketing strategies with partners
• Provided marketing assessments and strategies as a billable resource to clients

• A 30-year-old federal IT integrator, Telos was launching a set of e-business solutions for security, wireless networking, data integration, enterprise management, and messaging. I was brought in to help bring this new.
• Positioned, branded and launched productized e-business solutions (including Xacta); initiated branding, media and messaging programs to support both the rollouts and corporate outreach
• Defined and implemented co- marketing plans with industry partners

• NetGuard produced Windows NT-based software for controlling and managing Internet connections, including the Guardian firewall. World headquarters was in Israel; I was recruited to help open the US headquarters. In.
• Grew lead generation more than 2.5X, driving 75% growth of US sales of maintenance plans
• Directed product rollouts, working with technical and sales staffs to establish timing and pricing
• Co-developed channel program to align the company with VARs and HW/SW vendors
• Achieved more than 45 press placements in the 1st three quarters of 1998, including 6 product “Best of” awards.
• Led press tours as US spokesperson. Spoke at industry events and became an “expert resource” for editors and analysts.

• STMS provided IT services, products and solutions to corporations and government agencies. I was the Company’s first director of marketing and was promoted to vice president in 1996. The Company was acquired by Dunn.
• Marketing programs I introduced were instrumental in growing revenues from $9.6M to $25.5M.
• Promoted federal contract sales through GSA Schedules and other IDIQ contracts. For FY 1995, government sales grew more than 300% over the previous year, and nearly tripled again in FY 1996.
• Developed “productized” service packages designed to shorten sales cycles and reduce risk for clients.

This full-service agency provided marketing strategy, creative direction, and database management for high-tech firms, non-profits, and healthcare providers. I acted as both copywriter and creative director, developed concepts and wrote content; supervised direct marketing programs; and assisted in account management.

Virginia, Connecticut