AspireUp is a growth strategy advisory firm dedicated to helping Fortune 1000 clients solve strategic marketing, branding, and innovation challenges. Our consultants have senior-level experience in growing profitability, strategic planning, marketing strategy, market research, and brand creative execution. We advise C-Suite leaders across many industries, including: * Consumer Products: PepsiCo, Kraft, Clorox, Reynolds Consumer Products, Rust-Oleum, Johnson Outdoors * Technology: Microsoft, Honeywell, Zebra Technologies, Sensormatic, Verra Mobility * Healthcare/Pharma: Novartis, Takeda, MerckSerono, BlueCross BlueShield, Humana, Global Healthcare Exchange * Financial Services: Wells Fargo, CNO Financial, Performance Trust, Johnson Financial Group * Manufacturing: Johnson Controls, ITW, WernerCo, Gibralter, Wausau Homes, Materion, Fortive * Consumer Services: DeVry, Quill.com, Entertainment Cruises * Business Services: Nielsen, RSM (McGladrey), UPS, Cushman & Wakefield, Copart * Associations & Nonprofits: AAA, American Dental Assoc., Wheaton College, Trout Unlimited

Hyde Park Angels is the most active early-stage investor in the Midwest. As an investor, advisor and board member, pro-actively help companies shape their business models, develop marketing plans, and define brand strategies to drive growth, leading to strong results for investors.

The Economic Club of Chicago membership is a curated group of business and civic leaders, that includes accomplished global CEOs and reflects the diverse leadership of the city and state. With 2,400 members representing virtually every industry in Chicago, the Club spotlights thought leaders, with varying perspectives, that challenge the members professionally, personally and socially. This underscores the ECC mission to “foster meaningful connections, encourage dialogue and cultivate the next generation of civic leaders.”

Current Boards:-ANA Business Marketing-Foundation UnitedPast Boards:-Azumo Technology (FLEx Lighting)-Wausau Homes -VacayHome Connect -Freenters Inc. -Broadview Communications-NuVista Strategies-Gift of Adoption Fund - Chair, Illinois Chapter-Wheaton College HoneyRock-Selah Freedom-Willow Creek International-Willow Creek North Shore

Late Seed to Series A FinTech investors.

Serve as screening committee member, focused on supporting start ups that are striving to create massive value by creating or redefining their markets.

Marketing Strategy

New Product Development

IPO: 2003Led market launch of the online travel agency founded by the 5 leading airlines. Oversaw all commercial operations, including launch strategy, digital and offline marketing, customer service, CRM, fulfillment operations, and product development. Managed 5 VPs, 500 regular and outsourced employees, and over $100 million in spending. • Orbitz introduction cited “the most successful e-commerce launch in the web’s history” by Nielsen. Within one year, reached 75% of the sales of the leading competitor, Travelocity. • Despite the devastating impact of the September 11 events on travel, surpassed gross revenue targets, reaching a run rate of $1.4 billion in Year 1 while acquiring customers at less than half the acquisition cost target.

Responsible for all sales and marketing functions for this digital business services provider, including product management, marketing communications, customer acquisition and retention, direct sales and strategic alliances. Exceeded customer acquisition, retention, and revenue goals. Company was weeks away from its initial public offering when the equity markets collapsed, forcing a change in strategy.

Responsible for all marketing activities related to launch and scaling of this internet pet products provider until acquired by Petco in December 2000.

Responsible for development of the Clorox brand, growth planning, and innovation initiatives across 33 countries. Prior positions include:- Marketing Lead, Home Cleaning - joint P&L responsibility for the company’s largest business unit- GM, Clorox Middle East, Central & Eastern Europe- Brand Manager, Clorox Liquid Bleach- Innovation Leader, New Products Group

- Oversaw relationships with large corporate New England clients, responsible for credit decision-making, selling bank services, and overall account P&L- Led bank senior debt financings for leveraged buy-outs and credit restructurings for large corporate clients