Strategic, creative problem solver with advertising experience on high-profile technology, automotive, CPG, insurance, and retail brands with a passion for bringing innovative ideas to life.
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Advertising Producer, Worldwide Marketing At AppleApple Mar 2022 - PresentCupertino, California, Us -
Associate Advertising Producer, Worldwide MarketingApple Dec 2019 - Apr 2022Cupertino, California, Us -
Freelance, Worldwide MarketingApple Feb 2019 - Nov 2019Cupertino, California, Us -
Account Manager, BmwGoodby Silverstein & Partners Jan 2018 - Jan 2019San Francisco, California, Us• Led a rebrand for Certified Pre-Owned, which has resulted in a new name (BMW Certified), logo, tagline and full 360 campaign. Sold and produced 8+ TVCs which launched in January 2019 and will span throughout the year. • Managed massive, full 360 creative campaigns for the Summer Sales Event and Year End Winter Event. • Oversaw complex process of monthly trafficking for TV/OLV/Dynamic Creative Optimization banners.• Helped launch BMW account in March 2018. -
Assistant Account ManagerGoodby Silverstein & Partners Jan 2016 - Jan 2018San Francisco, California, Us• Frito Lay, Cheetos: Played a significant role in creating highly successful social/digital-focused campaigns: - The Cheetos Museum: The 14-week campaign nearly doubled business goals, resulted in the strongest sales week in Cheetos history and became the most socially engaging Cheetos campaign ever (23M video views, 1.47M site visits, 127K unique shapes submitted). The campaign won 4 Gold Cannes Lions and 2 Silver Cannes Lions across a variety of categories in 2017. - Cheetos Vision: Within days of launching at SXSW, the app had thousands of downloads, millions of media impressions and received a 4.6 out of 5 app rating. The campaign won a Bronze Cannes Lion in 2018 for Digital Craft/Technology/Advanced Learning Technologies.• The Dalí Museum, Dreams of Dalí: Contributed to an award-winning virtual reality campaign by coordinating the installation of the interactive exhibit within the museum and launched the online release on Oculus Store, Steam, Samsung VR, VeeR and Within. • New Business, Pepsi: Built creative presentations, assisted with focus group interviews, orchestrated presentation equipment and attended the final pitch meeting, resulting in a win.• Liberty Mutual Insurance: Assisted in LM’s first TV campaign by coordinating the creation 10+ boardomatic videos for testing and mnemonic stimulus. -
Media Planning InternshipButler, Shine, Stern & Partners Oct 2015 - Jan 2016Sausalito, Ca, UsProvided support for Colombia, Sorel and Greyhound as an assistant media planner.• Helped orchestrate Columbia’s F16 Media Day with clients and 50 national vendors in attendance. • Aided with management and evaluation of new vendor partnership opportunities. • Ran pacing reports for programmatic ad buys to ensure our campaigns were delivering efficiently. -
Content ProducerUniversity Of Oregon Oct 2014 - Jun 2015Eugene, Or, UsParticipated in extracurricular student groups to develop skills in the creative field. • Produced digital video content for The Pit Crew that won scholarship money for the university.• Wrote and produced a limited episode series for Duck TV that won Best Show of Term.
Jacob Way Skills
Jacob Way Education Details
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University Of OregonJournalism - Focus In Advertising
Frequently Asked Questions about Jacob Way
What company does Jacob Way work for?
Jacob Way works for Apple
What is Jacob Way's role at the current company?
Jacob Way's current role is Advertising Producer, Worldwide Marketing at Apple.
What schools did Jacob Way attend?
Jacob Way attended University Of Oregon.
What are some of Jacob Way's interests?
Jacob Way has interest in Human Rights, Hiking, Working On Projects.
What skills is Jacob Way known for?
Jacob Way has skills like Social Networking, Creative Problem Solving, Customer Service, Highly Ambitious, Microsoft Excel, Time Management, Consistency, Teamwork, Retail, Microsoft Office, Public Speaking, Powerpoint.
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