Jacob Way Email & Phone Number

Cupertino, California, Us

Cupertino, California, Us

Cupertino, California, Us

San Francisco, California, Us

• Led a rebrand for Certified Pre-Owned, which has resulted in a new name (BMW Certified), logo, tagline and full 360 campaign. Sold and produced 8+ TVCs which launched in January 2019 and will span throughout the year. • Managed massive, full 360 creative campaigns for the Summer Sales Event and Year End Winter Event. • Oversaw complex process of monthly trafficking for TV/OLV/Dynamic Creative Optimization banners.• Helped launch BMW account in March 2018.

San Francisco, California, Us

• Frito Lay, Cheetos: Played a significant role in creating highly successful social/digital-focused campaigns: - The Cheetos Museum: The 14-week campaign nearly doubled business goals, resulted in the strongest sales week in Cheetos history and became the most socially engaging Cheetos campaign ever (23M video views, 1.47M site visits, 127K unique shapes submitted). The campaign won 4 Gold Cannes Lions and 2 Silver Cannes Lions across a variety of categories in 2017. - Cheetos Vision: Within days of launching at SXSW, the app had thousands of downloads, millions of media impressions and received a 4.6 out of 5 app rating. The campaign won a Bronze Cannes Lion in 2018 for Digital Craft/Technology/Advanced Learning Technologies.• The Dalí Museum, Dreams of Dalí: Contributed to an award-winning virtual reality campaign by coordinating the installation of the interactive exhibit within the museum and launched the online release on Oculus Store, Steam, Samsung VR, VeeR and Within. • New Business, Pepsi: Built creative presentations, assisted with focus group interviews, orchestrated presentation equipment and attended the final pitch meeting, resulting in a win.• Liberty Mutual Insurance: Assisted in LM’s first TV campaign by coordinating the creation 10+ boardomatic videos for testing and mnemonic stimulus.

Sausalito, Ca, Us

Provided support for Colombia, Sorel and Greyhound as an assistant media planner.• Helped orchestrate Columbia’s F16 Media Day with clients and 50 national vendors in attendance. • Aided with management and evaluation of new vendor partnership opportunities. • Ran pacing reports for programmatic ad buys to ensure our campaigns were delivering efficiently.

Eugene, Or, Us

Participated in extracurricular student groups to develop skills in the creative field. • Produced digital video content for The Pit Crew that won scholarship money for the university.• Wrote and produced a limited episode series for Duck TV that won Best Show of Term.