Jacob St. Martin Email & Phone Number

Toronto, Ontario, Ca

• Digitally supported 40+ events such as webinars, sales touchpoints, live streams, etc... for North American region• Integrated, implemented, and launched Splash+Marketo integration along with supporting templates and training materials • Built and deployed emails from Marketo and Knak for the North American region• Created tech demo for implementation of Knak dynamic content• Optimized email touchpoint and nurture best practices, leading to a 40.7% increase in post-event nurture engagement• Led and owned multiple analysis studies on topics such as: nurture engagement, subscription origin, registration attribution, unsubscribes, and more• Developed email A/B testing plan

Toronto, Ontario, Ca

• Managed global email subscription channels for multiple business units including: Audience Network, Facebook Journalism Project, Facebook for Creators, and Partnerships Marketing• Created and executed new promotional and operational user-flow for Audience Network webinars• Erected media-specific subscriptions for new lines of comms with industry partners• Drove subscription traffic by building lead ad flows from Facebook Ad platform to Marketo • Performed channel audits and repaired contact subscriber flows• Maintained reporting and analytics for email subscriptions

Seattle, Washington, Us

• Implemented Sigstr, co-implemented Drift, and integrated GoToWebinar Platform• Built Lead Flows for behavior based MQLs• Built base Engagement Lead Scoring Model• Built Acquisition Programs: paid ad, partner referral, return to marketing/re-nurture content • Built and supported acquisition webinars and promotional pushes• Partnered with 250OK and IT on email deliverability• Partnered with Lead Gen Analytics to forecast and evaluate lead sources and assets• Built flows migrating siloed Marketo data over into Custom SFDC fields, in lieu of Marketo MSI• Rebuilt Salesforce SDR view to surface engagement touchpoints and engagement recency• Partner on Digital Engagement Strategy pertaining to all stages of the customer lifecycle• Continued to fulfill all responsibilities inherent to the previous Marketing Automation position

Seattle, Washington, Us

• Led, managed, and launched new lead flow process, increasing lead conversion rates by 22%• Owned and managed marketing automation programs for both outbound and inbound leads in 800K contact database• Responsible for inbound lead performance and reporting• Migrated automation platform from Pardot to Marketo• Used data mining to drive segmentation intelligence by defining key targeting elements for verticals and sub-verticals• Rebuilt back-end automation processes for lead grading, scoring, and attribution models• Assisted in reorganization of sales team and data-driven placement of headcount• Owned and drove onboarding, product notification, and welcome series requirements for post-sale nurture journeys• Supported sales/events teams by creating, assembling, and deploying event support assets and lead-gen campaigns• Created data dictionary documenting field values, purposes, requirements, and use in marketing campaigns• Selected member of data integrity team tasked with cleaning existing data and organizing data architecture across Salesforce, Pardot, Marketo, SalesLoft, PowerBI, and data warehouse• Filled automation manager, email content creator, and lead gen strategist roles on highly agile team

Seattle, Washington, Us

• Built and deployed campaigns in Eloqua including: trigger, nurture, drip, promotion, and batch campaigns • Created and managed forms, landing pages, email assets, asset components, and shared components • Optimized and enriched contact database for more efficient targeting via data cleansing, filters, CDOs, and feeders • Managed scoring feeders, programs, update rules, and data mapping to CRM • Onboarded and trained teams on Eloqua capabilities including segmentation, campaign setup, QA, and asset usage• Developed A/B and A/B/C testing of email marketing content and deployment strategies• Created a best in class Email QA testing process• Implemented Litmus and Email on Acid software for render testing across various email clients • Documented Getty Images best practices for training and onboarding• Partnered across a variety of teams including: brand owners, demand generation, regional marketing, contributor outreach, compliance, and internal communications

Seattle, Washington, Us

• Assembled, coordinated, and scheduled newsletters for a multimillion recipient list.• Executed A/B testing of email visual content, newsletter copy, and consumer target segments• Coordinated and partnered with game production, creative content, mobile, international QA, and business analytics teams• Proofed and edited emails to all marketing segments so that end users had the best possible experience • Oversaw mailing schedules, mailing lists, inclusion (or exclusion) of assets, and selection/editing of email templates • Constructed new mailing templates using HTML coding in Adobe Dreamweaver to improve newsletter testing.• Programs used included Microsoft Office, Adobe Dreamweaver, JIRA, Sharepoint, and Post-Master General (internal email system)

Menomonee Falls, Wisconsin, Us

Joined executive team responsible for planning and executing action plans. Trained in leadership, inventory management, and merchandising. Coached associates and led teams in general operations.• Effectively managed and coordinated floor teams towards the achievement of store goals.• Trained associates on store best practices and effective customer service techniques.• Analyzed business reports for earning growth opportunities in high impact sales areas

Langley, Bc, Ca

• Created a welcoming experience and provided academic support for incoming freshmen. Guided groups of new students through various activities familiarizing them with campus resources and key faculty. Co-hosted an evening with the Dean of the Business School. Instructed an accredited course teaching students study skills, work/life balance, and time management. • Tasked with providing visibility and operational support for the School of Business Association (SBA). Executed events, collected resources and equipment, and advertised. Created position linking the Student Business Association with the school newspaper and regularly submitted articles to that publication.• Directed the Martial Arts club and instructed groups of 8 or more students twice a week. Oversaw facility management, sparring, and strength and conditioning training.

Ca, Us

Developed mission and vision of Remote Sensing Center (RSC). Designed marketing materials and executed events in correspondence to RSC tactics and strategies. Networked with world-class universities nationwide to collaborate on research exploring methods of improving military reconnaissance, maritime observation, and public safety application. • Team leader on a $200k research seminar which directly resulted in $2.5 million research money for 2+ years. • Hosted over 120 remote sensing and EMS professionals and established relationships with key personnel.• Successfully collaborated with 22 universities, 32 federal/state agencies, and 11 NGO organizations while establishing the RSC as a premier entity in the science and military community.• Participated in and hosted over three conferences marketing the Remote Sensing Center.

Inspected factories for manufacturing capability by assessing product quality, technological advancement, manufacturing efficiency, and human rights compliance. Critiqued product design, packaging, and aesthetics. Engaged in networking with clientele, manufacturing representatives, and company partners.• Co-wrote a technical report on 3-D modeling and printing technology used for developing prototypes.• Inspected over six factories, QA-ing their production techniques, products, and compliance with humanitarian standards.

Bba, Business, Communications

Associates, Arts And Science