Jacob St. Martin Email & Phone Number

Toronto, Ontario, CA

• Digitally supported 40+ events such as webinars, sales touchpoints, live streams, etc... for North American region
• Integrated, implemented, and launched Splash+Marketo integration along with supporting templates and training materials
• Built and deployed emails from Marketo and Knak for the North American region
• Created tech demo for implementation of Knak dynamic content
• Optimized email touchpoint and nurture best practices, leading to a 40.7% increase in post-event nurture engagement
• Led and owned multiple analysis studies on topics such as: nurture engagement, subscription origin, registration attribution, unsubscribes, and more

Toronto, Ontario, CA

• Managed global email subscription channels for multiple business units including: Audience Network, Facebook Journalism Project, Facebook for Creators, and Partnerships Marketing
• Created and executed new promotional and operational user-flow for Audience Network webinars
• Erected media-specific subscriptions for new lines of comms with industry partners
• Drove subscription traffic by building lead ad flows from Facebook Ad platform to Marketo
• Performed channel audits and repaired contact subscriber flows
• Maintained reporting and analytics for email subscriptions

Seattle, Washington, US

• Implemented Sigstr, co-implemented Drift, and integrated GoToWebinar Platform
• Built Lead Flows for behavior based MQLs
• Built base Engagement Lead Scoring Model
• Built Acquisition Programs: paid ad, partner referral, return to marketing/re-nurture content
• Built and supported acquisition webinars and promotional pushes
• Partnered with 250OK and IT on email deliverability

Seattle, Washington, US

• Led, managed, and launched new lead flow process, increasing lead conversion rates by 22%
• Owned and managed marketing automation programs for both outbound and inbound leads in 800K contact database
• Responsible for inbound lead performance and reporting
• Migrated automation platform from Pardot to Marketo
• Used data mining to drive segmentation intelligence by defining key targeting elements for verticals and sub-verticals
• Rebuilt back-end automation processes for lead grading, scoring, and attribution models

Seattle, Washington, US

• Built and deployed campaigns in Eloqua including: trigger, nurture, drip, promotion, and batch campaigns
• Created and managed forms, landing pages, email assets, asset components, and shared components
• Optimized and enriched contact database for more efficient targeting via data cleansing, filters, CDOs, and feeders
• Managed scoring feeders, programs, update rules, and data mapping to CRM
• Onboarded and trained teams on Eloqua capabilities including segmentation, campaign setup, QA, and asset usage
• Developed A/B and A/B/C testing of email marketing content and deployment strategies

Seattle, Washington, US

• Assembled, coordinated, and scheduled newsletters for a multimillion recipient list.
• Executed A/B testing of email visual content, newsletter copy, and consumer target segments
• Coordinated and partnered with game production, creative content, mobile, international QA, and business analytics teams
• Proofed and edited emails to all marketing segments so that end users had the best possible experience
• Oversaw mailing schedules, mailing lists, inclusion (or exclusion) of assets, and selection/editing of email templates
• Constructed new mailing templates using HTML coding in Adobe Dreamweaver to improve newsletter testing.

Menomonee Falls, Wisconsin, US

• Joined executive team responsible for planning and executing action plans. Trained in leadership, inventory management, and merchandising. Coached associates and led teams in general operations.
• Effectively managed and coordinated floor teams towards the achievement of store goals.
• Trained associates on store best practices and effective customer service techniques.
• Analyzed business reports for earning growth opportunities in high impact sales areas

Langley, BC, CA

• Created a welcoming experience and provided academic support for incoming freshmen. Guided groups of new students through various activities familiarizing them with campus resources and key faculty. Co-hosted an.
• Tasked with providing visibility and operational support for the School of Business Association (SBA). Executed events, collected resources and equipment, and advertised. Created position linking the Student Business.
• Directed the Martial Arts club and instructed groups of 8 or more students twice a week. Oversaw facility management, sparring, and strength and conditioning training.

CA, US

• Developed mission and vision of Remote Sensing Center (RSC). Designed marketing materials and executed events in correspondence to RSC tactics and strategies. Networked with world-class universities nationwide to.
• Team leader on a $200k research seminar which directly resulted in $2.5 million research money for 2+ years.
• Hosted over 120 remote sensing and EMS professionals and established relationships with key personnel.
• Successfully collaborated with 22 universities, 32 federal/state agencies, and 11 NGO organizations while establishing the RSC as a premier entity in the science and military community.
• Participated in and hosted over three conferences marketing the Remote Sensing Center.

• Inspected factories for manufacturing capability by assessing product quality, technological advancement, manufacturing efficiency, and human rights compliance. Critiqued product design, packaging, and aesthetics..
• Co-wrote a technical report on 3-D modeling and printing technology used for developing prototypes.
• Inspected over six factories, QA-ing their production techniques, products, and compliance with humanitarian standards.

Bba, Business, Communications

Associates, Arts And Science