Marketing Coordinator
As a coordinator in the marketing department for the leading hospitality group in Toronto, I contribute to the production of marketing collaterals for 7+ accounts including Casa Loma, Don Alfonso 1890, BlueBlood Steakhouse, Blue Bovine Steak + Sushi House, DaNico, Cibo Wine Bar, and Liberty Grand Entertainment Complex.Highlights of this position include:• Social media and community manager for 9 accounts, totalling 165K+ followers and averaging 60+ posts per week.• Leverage social media data and analytics for increased engagement, increasing followers by about 20K across all accounts within one year.• Successfully orchestrated influencer marketing events, ranging from intimate gatherings of 50 to large-scale events with 800+ attendees.• Coordinate TV broadcasts with Rogers and Bell Media.• Conceptualizing paid media campaigns with popular publications via Instagram + Meta.• Directing content team with 5+ monthly photo and video shoots.• Oversee the updates and information for sharing with the public on company websites.• Manage and promote ticket sales for Casa Loma, special events and restaurant bookings.• Administrative support to the full marketing team with scheduling, coordinating, and organizing documents, timelines and events.
