Senior Product Planner
Product Strategy and Specification creation for the modern heritage segment of motorcycles. This included the Bonneville range(T120, T100, Scrambler 900 & 1200, Speedmaster 1200, Bobber 1200, Speed Twin 900 & 1200), Rocket 3 range and lastly the 400s.Responsibilities included benchmarking competitor motorcycles, test riding benchmark motorcycles and accessing them against Triumph motorcycles, target positioning, defining the target user, the product features, target pricing, user research for pre-concept and post-concept studies, styling verification, and confirmation.