Jake Mcconnell, Mba Email & Phone Number

Chicago, IL, US

Oak Brook, Illinois, US

• Develop creative strategies and briefs that transform marketing goals into elevated, relatable creative campaigns, enhancing Federal Signal’s brand visibility.
• Lead cross-functional storytelling by identifying cultural trends, consumer mindsets, and market shifts to create compelling brand stories.
• Partner with cross-functional teams, including sales, engineering, and product development, to deliver strategically driven creative content.
• Oversee the creation of campaigns that attract, engage, and activate target audiences, increasing the company’s share of voice and brand awareness metrics by 41% and generating a 144% increase in qualified leads.
• Lead and mentor a team of marketing professionals, inspiring creative solutions and ensuring the alignment of marketing strategies with innovative digital and social media campaigns.

Oak Brook, Illinois, US

• Managed the development of creative strategies and content that resonates deeply with Federal Signal’s B2B audience.
• Collaborated with creative leaders to articulate innovative ideas and strategies through persuasive presentations, proof of concept, and compelling narratives.
• Spearheaded research on cultural, technological, and consumer behavior trends to shape the future of the company’s advertising approach.
• Facilitated workshops with cross-functional teams to inspire the creation of game-changing campaigns that align with brand values.
• Led the execution of creative strategies for digital and social media campaigns, resulting in a significant increase in audience engagement and qualified lead generation by 113%.

Chicago, Illinois, US

• Championed the development of creative product solutions for the sales and marketing teams, enhancing process efficiencies and customer experiences.
• Led a cross-functional team in developing a $250M online ordering and tracking platform, improving order efficiency by 60%.
• Managed continuous development and optimization of eCommerce and content management systems to align with business objectives.
• Served as leader of Umbrella Club Social/Culture Committee and core team member of the Analytics Center of Excellence.

Chicago, Illinois, US

• Created and managed an eCommerce platform for 24/7 ordering and tracking to support $500M business segment.
• Spearheaded collaboration with international teams to overhaul the bid and quote budget and pricing process.
• Created a mass upload tool that was integrated into the CRM as an easy-to-use, self-service tool creating time savings valued at $800K in man-hours per year.
• Coordinated marketing and IT department projects related to change management plans through SAP Suite.
• Collaborated across teams to improve product communication strategies and launch new tools such as CRM and Tableau, resulting in significant time and cost savings.

Oak Brook, IL, US

• Customized and implemented PLM and CAD software, especially PTC software, such as Windchill PDMLink, Pro/INTRALINK, and ProE/Creo.
• Trained 25 engineers on an initially unpopular Product Lifecycle Management platform. Formed a change management team with key critics, optimizing the platform and securing universal buy-in, leading to a profitable and.
• Provided remote administrative and end-user support to clients in all levels of the corporate hierarchy.
• Provided project management and support throughout complete project lifecycle.
• Taught, coached, and trained users on current or newly implemented PLM and CAD software.

Skokie, IL, US

• Served as a sales representative, responsible for growing, maintaining, and supporting accounts.
• Negotiated prices and terms of contracts for trucking companies to pick up and deliver shipments in the U.S. and Canada.
• Developed and maintained a network of 45 small- to medium-sized companies and vendors.
• Prospected new clients with inside and outside visits and sales presentations.

Master Of Business Administration - Mba, Business Administration, Management And Operations

Bachelor Of Business Administration (Bba), Management