Project Manager - Marketing And On-Air Promotions
CurrentI work collaboratively to develop and execute multi-channel marketing campaigns across web, digital, print, social media, on-air, and digital distribution platforms. My role requires close collaboration with internal teams and external partners, including film studios, TV networks, and event providers, to deliver high-impact promotional content that aligns with licensing agreements, brand guidelines, and campaign deadlines.I lead cross-functional teams to create content that drives engagement and boosts subscriber impressions, focusing on data-driven strategies to ensure campaign success. I consistently improve efficiency and results by managing customer-facing pricing accuracy, developing Statements of Work (SOWs) for affiliates, and streamlining production workflows.FOCUS AREAS:▬▬▬▬Creative Strategy ✦ Multi-Channel Marketing ✦ Cross-Functional Collaboration ✦ Content Development ✦ CRM Management ✦ Market Expansion ✦ Budget Management ✦ Competitive Analysis ✦ Project Management ✦ Vendor Management ✦ Brand Consistency ✦ Campaign Execution ✦ SOW Development ✦ Marketing AnalyticsKEY ACCOMPLISHMENTS:▬▬▬▬✦ Increased subscriber engagement by creating personalized monthly "Viewership Retention" campaigns.✦ Boosted cross-channel impressions in collaboration with Charter, leveraging network footage and editorial content to deliver innovative marketing spots.✦ Reduced campaign turnaround times substantially by optimizing production schedules and streamlining workflow processes, ensuring timely and accurate promotional content delivery.