As head of communication at KLP I have a vast range of responsibilities from daily hands-on task to long term strategies. For instance- Internal communication and overall communication with tenants- Branding of HUBNORDIC - our three properties in Ørestad- Working with external partners like agencies, photographers and other subcontractors- Representing KLP in networks- PR work- Wayfinding- Organic SoMe (posts and videos)

I worked 5 hours every month primarily with content for the website, newsletters and some printed sales material.

I used the time to perfect my knowledge within different disciplines. I attended seminars on CSR, communication aspects and tourism and fairs like the High Tech Summit 2018, the Travel fair in Øksnehallen and the Building Green fair. In addition, I had a voluenteer month at Pacific Tours to learn about the travel business and help out with the marketing and branding.

At Essens I worked primarily with B2B communication and digital communication.• Great business understanding within B2B• SoMe (primarily LinkedIn and Facebook) incl. an annual cycle of work• Cases• PR• Website (flow, language, CMS, SEO)• Content marketing and Email marketing• Advertisements, web creation, trade shows, events, etc.Selected cases2017-18 Mazda - email automation for new car ownersExisting video material was used to give new car owners a good experience and insight into how to use their car. Over 92% of the recipients wanted more mail, and 85% used the videos.• Research of videos and content development• Wrote texts• Compiled survey2017-18 Jupiter Bach - new identity, branding, new website, tone/style and structureThe two Danish experts in the field of nacelle and spinner coverings for wind turbines Jupiter Group and BACH Composite Industry merged into a global giant.• Help create the new common identity through work on values ​​and branding• Create a common structure• Developed the linguistic identity• Wrote web and presentation texts as well as PR2017-18 Wexøe Group - new identity, new website, tone/style and structureFour divisions and approaches should be gathered on a website and reflect shared values, languages ​​, and approaches.• Help solve the task of creating structure and collecting values• Developed the linguistic identity and wrote the web texts• Created cases2017-18 Alfa Travel - Year wheel for e-mail marketing and SoMe as well as adsAlfa Travel has three segments within their group trips and should have mapped languages ​​as well as approaches that not only focused on price.• Developed spreadsheet with messages for the three segments relative to categories of USPs.• An annual cycle of work with topics for e-mail marketing• An annual cycle of work for Facebook

Through these ten years, I expanded my professional palette, partly with project-leading features and partly with texts for other than advertising.• Project leading• Texts for Danish advertising agencies, such as RBLM (7-Eleven, Suzuki, Spies, Realkredit Danmark, Telmore), &Co (Danske Bank, Telenor, Miinto) and ZUPA (DONG Energy)• Translations and cultural adaptations for foreign agencies such as HPS / Hercules (Scholl, Strepsils, Vanish, Veet, Dettol, Harpic, Cillit), TransPerfect (Fjällräven, Tassimo, Häglöfs), Lionbridge (Nike) and Oliver (Adidas) and finally Apple• Journalistic work (for patient associations and Hoffmann)• SEO work and websites (for Skandiaweb, Danaweb, Marketing Manager)• Content for FitnessWorld (for Auditive Network)• Information work (for the Service Agency and the Center for Conflict Resolution)• Books• Mentor at the Center for Social EconomicsSelected results2014-18 Hoffmann - Web, storytelling, PR, quotes, resumes, and sales materialIn a large organization with highly qualified engineers and various craft groups I have worked with the company's language and storytelling.• Made the overall storytelling live• Revised the many CVs for tenders• Wrote articles for the magazine Dimensjon• Rewrote the language of the website• Helped with press and brochure material.2017-18 Lenovo - LinkedIn campaign for servers (for Blue Business)Large server solutions have long lead time. Therefore, the task was to raise the awareness for Lenovo for 28 selected topics.• LinkedIn Share and Pulse as well as campaign sites with cases increased awareness among the selected - and gave a specific sale• Success gained interest in Europe, and we developed a Nordic campaign.2010-15 Suzuki Denmark - Campaign and Brochures Texts (for RBLM)Suzuki had a distinctive and successful no-nonsense profile. I delivered:• Texts for ads, catalogues and invitations to open house events• The selected messages in the correct tone/style within the format.

Outletters.dk - developed own platform and communicationLaunched and managed a web service with information about outlets, stock sales, etc.• Worked with CMS• E-mail marketing• Guerilla Marketing• Networking• Issued weekly newsletters• Worked with advertisers and partnerships• Attended fairs• Total over 3,300 recipients of the newsletter• Handled the corresponding Facebook page

Copywriter at the Danish advertising agency Halbye Kaag JWT (Copenhagen). Worked on accounts like Unilever, Kraft, Nestlé, Hasbro, Schulstad Läntmannen (bread), Kellogg’s, Carlsberg, SAS, Shell, Mazda, Danske Spil (Danish Lottery). I.e. great variation in genre, target groups and tone of voice.

Copywriter at the Danish advertising agency DDB Copenhagen. Learned the trade by working on exciting and varied accounts like Carlsberg, McDonalds, DFDS Seaways, Novo Nordisk (Medical), GSK (Medical) and Novozymes.