Jacob Verroken Email & Phone Number

Ghent, Be

Gent Area, Belgium

Ants Connect adviseert, verbindt en voert uit. De unieke noden van jouw business staan centraal. Wij capteren en vertalen naar strategisch en operationeel marketingadvies. We zijn partner. We connect, not consult. En dat doen we heel breed.Eens praten?

Gent Area, Belgium

Gent Area, Belgium

Wielsbeke

Create and execute digital strategy for Pergo as a B2C flooring brand in the Nordics and a B2B brand in the rest of the world. This translates into a wide range of activities from digital brand campaigns (top of the funnel) over content marketing (mid) to performance and conversion driven campaigns.Pergo made a deliberate choice to focus all strategic marketing budget on digital which allowed me to create and execute campaigns in all stages of the buying cycle.Digital brand… Show more Create and execute digital strategy for Pergo as a B2C flooring brand in the Nordics and a B2B brand in the rest of the world. This translates into a wide range of activities from digital brand campaigns (top of the funnel) over content marketing (mid) to performance and conversion driven campaigns.Pergo made a deliberate choice to focus all strategic marketing budget on digital which allowed me to create and execute campaigns in all stages of the buying cycle.Digital brand campaigns / briefing, agency coördination, media plan, execution- Scandinavian High Heel Affair (2015)- Sensational in Stockholm (2016)- Go Ahead! (2016)- Yes to real life (2016) - coming soonContent marketing / briefing, agency coördination, activation plan, execution- 100+ new landing pages and articles resulting in SEO traffic x6 in two years- Creation of how-to movie library specifically for Youtube- Social media strategyPerformance marketing- Coördination of Adwords campaigns in Nordic countries together with Nordic agency Show less

Wielsbeke

Create and execute E-commerce strategy in a brick-and-mortar business.Align different internal and external stakeholders.Asses technical needs for a successful execution in collaboration with IT department.Make the business case. Create realistic activation plan.

Gent Area, Belgium

Mr. T's annual triathlon at the Blaarmeersen and Watersportbaan is one of Ghent's biggest sports events with over 1.000 participants from all over Flanders. We welcome participants of every age and level to have a taste of our sport. I play a small part managing contacts with the press in the build-up and during the event. This year we added an extra focus on managing the different social media channels.

Gent Area, Belgium

As a part of Corelio's traffic team I specialize in cross promotion and circulation for Nieuwsblad.be, Standaard.be and Lavenir.net. Doing so I aim to find the perfect balance between maximizing pageviews per user for our main news sites and redistributing visitors to our topical sites.

As E-media Projects Manager I initiated and managed several small tot medium-sized digital projects for Nieuwsblad.be, Standaard.be and Lavenir.net. Including negotiating contracts with service providers.

I spend 3 years working as an coordinator/editor for Sportwereld.be, directly managing 1 colleague and several freelancers.

Master'S Degree, Kinesiology, E-Communication, Web Development

1999-2003 KUL: Licentiaat lichamelijke opvoeding, optie management 2001-2003 KUL: Sportfunctionaris 2003-2004 KUL: Aanvullende opleiding.

Training, Project Management For The Ict Environment, Certificate

Education record

Education record

Latin-Science