I'm fortunate to help brand and agencies put processes, people and tools in place to help them serve their clients with excellence and be better positioned for growth. Services include: • Client communications & relationship strategy• Business development strategy• Influencer marketing strategy• Agency positioning / value prop discovery, branding, and development• New business strategy / RFP support• Process & tools assessment and recommendations• Organic growth strategy• Internal & external communications strategy

Tapped into my entrepreneurial spirit and business acumen to oversee the concept, buildout and successful launch of a unique event rental small business. Currently responsible for managing all aspects of the business which has grown exponentially year over year. • Developed concept and manage Arkansas’ premier mobile bar and photo booth service • Conducted extensive business development activities including personalized partner and target audience outreach • Drove 500+ percent revenue increase in 2023 by making strong connections and delivering excellent service as evidenced by the business’ 5-star rating on Google • Created and implemented a strategic organic and paid social media plan, increasing followers by many multiples • Streamlined and automated operations including estimation, invoicing, AP to create more passive revenue streams • Built partnerships with local vendors to cross-sell services

Led a team of 12 while driving overall influencer strategy and serving as lead for multiple large client accounts. Focused on business development, client management and operations for a fast-growing team while building inter-agency relationships across experiential marketing, paid media, content and earned media.• Owned relationships, drove client experience and generated revenue as strategic lead on $5 million-plus of agency influencer accounts including Procter & Gamble, AB InBev, American Express, Northrop Grumman, and Walmart / Sam’s Club • Exceeded multimillion-dollar revenue goals and drove $1.5 million-plus YOY net revenue growth by building and selling data-based solutions and developing trust-based client relationships • Achieved exceedingly high client retention rates, leading to some of agency’s longest tenured and most profitable clients • Worked closely with account, experiential, creative, paid media, strategy and finance teams to ensure effective collaboration and secure record work for the influencer marketing team • Developed and managed team of 12, building onboarding, training and management materials to help deliver a high volume of influencer activations for a broad range of brands. Retained 90-plus percent of team members year over year. • Developed and drove adoption of integrated, cross-functional team processes, improving team and individual performance and setting the stage for efficient, sustained growth • Held key role in business development across categories by developing pitch decks and presenting to new prospects

I served as the account director for Procter & Gamble, AB InBev and others. • Set strategy, led account development and drove day-to-day servicing of consumer marketing and public relations campaigns • Charged with the management of multiple at-risk clients, achieving a near 100 percent client retention rate • Integrated principles of data-driven decision making into campaigns, leading to improved ideation, targeting and campaign performance which drove increased profitability and record growth among several key accounts • Collaborated with shopper marketing agencies to develop comprehensive, shopper-focused programs designed to drive maximum sales and generate brand momentum through in-store and online activations, often achieving double-digit sales increases • Managed team of public relations professionals delivering earned and owned media campaigns, and influencer programs

Held a leadership role with building and managing several large agency accounts. Mitchell rebranded to Dentsu Creative during my tenure with the organization.

Served as the first client services lead for a rapidly growing social listening and insights startup. Taxed with building a team, suite of offerings and strategy for growing the business with large, multinational clients. Acted as a key member of the transition team during an acquisition and merger with larger organization, retaining 100 percent of team members and growing efficiency, revenue, and overall offerings. • Provided strategic direction for the future of the client services organization including developing an entirely new suite of services offerings, identifying target clients / markets, and enacting client acquisition strategies to drive growth • Developed best-in-class client and business management tools and processes, leading to increased efficiency and profitability as well as improved client and employee satisfaction scores • Partnered with sales and marketing teams to develop, market and sell unified services offerings harnessing the power of social consumer data • Drove approximately 150% team revenue increase YOY while developing and improving white glove services for consumer packaged goods clients including Walmart, Clorox, P&G, SC Johnson, COTY Beauty, and Kimberly-Clark • Hired and led team of analysts and client services professionals who gathered social media insights and interpreted data to inform product innovation, marketing, crisis mitigation and acquisitions, retaining 100 percent of team members through an acquisition

Promoted to roles with increasing responsibilities multiple times during tenure, quickly emerging as a high achiever committed to high-quality work and exemplary service for multiple long-term clients. Recruited into agency leadership program and embedded with high-needs and high-velocity clients to develop strong relationships and deliver groundbreaking work.• Led internal and external strategic communications planning and implementation for large, diverse clients • Assisted in rebranding and brand building efforts for a broad spectrum of accounts throughout retail, education, fundraising, energy and nonprofits • Drove ground-up development of multiple communications and marketing campaigns spanning earned, owned and paid tactics • Concepted and created content for email campaigns, social content, blog posts, print and video production • Aided in development and administration of brand ambassador, employee, company, and community engagement programs • Regularly collaborated with creative and video production, new business, web development and digital media teams

I managed PR efforts for multiple travel clients. Efforts included PR/media strategic planning, client relations, extensive writing, media relations, event planning, creative idea generation and social media activities.

I worked in the communication arm of the Office of Admissions at FSU. I helped organize and execute online chat sessions and large college fairs for prospective students. I also developed content for social media outlets and aided in the creation of communication plans and publications for various audiences.

Maintained media relationsCompleted press releases and human interest news storiesManaged content within/explored evolving social media outletsPlanned and executed approximately 12 campus/community events per calendar yearAssisted with maintenance of college websiteWrote and assisted in production of college newsletter Assisted with overall marketing and public relations strategies and tactics Developed advertising pieces, in-house publications, and promotional items