Overseeing Creative Services and Community Relations departments for KATC and WTXL. Planning and ensuring brand integrity on air, digital, tangible, and external marketing. Working in conjunction with ABC and syndicated programming providers to promote station programming. Monitoring and planning the execution of external events and charity partnerships. Coordinating with station leadership to promote continued market share growth.

Oversaw Creative Services and Community Relations departments. Planned and ensured brand integrity on air, digital, tangible, and external marketing. Worked in conjunction with NBC and syndicated programming providers to promote station programming. Monitored and planned the execution of external events and charity partnerships. Successfully spearheaded complete station rebrand and overhauled community brand that resulted in ratings and revenue growth. Coordinated with station leadership to promote continued market share growth. Assisted in revamping employee engagement practices that raised morale by 40% in a year.

-Managed daily promotional efforts and overseeing marketing writer producers, coordinators, and interns.-Coordinated all outside media efforts including radio, print, community event planning, etc-Developed and deployed strategic plans for on-air promotion direction for the creative services department.-Shot, wrote, edited, and trafficked on air promotional materials

Planned events and shoots, cinematography, video editing, created motion graphics. Spearheaded social media branding and image campaigns using KPI/demographic studies. Handled local media ad-buys for clients when needed.

Created custom graphics in Adobe After Effects, Photoshop, and Avid for daily turn news stories. Such as animated info-graphics, text call-outs, and maps. Often asked to produce/edit in-house sizzle reels for corporate CEI sales or station meetings.

Handled field acquisition for daily news stories and network feeds. Edited in an Avid workflow environment.

Planned and executed branding and marketing for special reports. Handled brand/image campaigns and deliverables for the news department. Shot and edited video for on-air promotional material. Designed custom graphic looks for promos. Assisted and planned logistics for local public events.

Shot and edited daily turn news stories and local special reports.Managed and ran satellite news gathering equipment, as well as trained other operators.