Jacob Bourne Email & Phone Number

Dallas, Texas, Us

Dallas, Texas, Us

I manage media and public relations of all kinds for a law firm with an annual revenue of $500M. I advise on content strategy, direct social strategy (including graphic/video strategy), manage a media relations coordinator and co-manage a graphic designer. In my short time at the firm, social engagement has increased by over 30%.

Cincinnati, Ohio, Us

Media Relations Manager–(9/2019-present)Media Specialist-(2/2019-8/2019)Lead media relations, internal/external communications, content and social media strategy for national law firm with revenue $250 million+ and 725+ attorneys.• Manage media team.• Serve on four-person core crisis response team for firm.• Survey ROI and perform forensic analysis of all strategies to ensure optimal performance.• Develop key brand messaging for all external communications (press releases, social posts, ad copy).• Earned media placements include:• Good Morning America – Real estate representation for client suing HGTV. Also covered by Chicago Tribune/Chicago Sun-Times.• The American Lawyer – Expansion into Indiana, growth in Chicago and firm leaders discussing legal trends, including pricing structures during COVID-19.• American City Business Journals – March 2021 weekly cover story on national expansion.• Crain’s Chicago/Columbus CEO – Success as a diversity leader.• National Law Journal – Named one of four firms to watch after massive growth.• Business Insider, Reuters, Bloomberg, Global Legal Post – Largest legal merger of 2021.• Washington Post/Law 360 – Entry into Washington, D.C. intellectual property and government relations work.• Legal Talk podcasts/Cincinnati ABC affiliate – Thought leaders share expertise with regional/national business audience.• Manage legal alerts, articles and news sent to client lists of up to 70,000 (conceptualize, edit and publish, design and send email campaigns). • Report, write, edit, design and strategize delivery of monthly internal newsletter keeping firm apprised of key updates and driving cross-selling to build revenue. Analyze click and open-rate data.• Train attorneys to speak with media and effectively deliver key brand messages.• Manage strategy and daily maintenance of firm social media. More than doubled followers in under two years. Increased Social Law Firm Index ranking from 97th in 2018 up to 27th in 2020.

San Francisco, Ca, Us

Quality Editor (March 2015-Present)Edit top-level content (articles, videos, social media programming, etc.) for high-traffic channels on the Internet’s most innovative, second-largest sports website. Ensure quality and copy perfection for social, mobile app and desktop platforms.• Lead quality control for Emmy-nominated "Game of Zones"• Developed and enacted plan of action to revolutionize departmental and inter-departmental processes.• Helped establish new standard of quality across Bleacher Report and knocked down walls that previously prevented that standard.Associate NBA Editor (March 2014-March 2015)Coordinate and execute live coverage and reaction of nightly NBA games for the Internet’s second-largest sports website. Hire and manage a nationwide team of writers, including some of the country’s top talent, and work with programmers and analytics specialists to maximize web traffic.• Maintain NBA content standing as Bleacher Report’s top traffic driver, bringing in millions of viewers every month and steady increases in total readership.• Identify and evaluate new talent to add to high profile team of professional analysts.Associate Olympics Editor (December 2013-March 2014)Established and managed comprehensive coverage of the 2014 Sochi Winter Olympics including features, live blogs, previews, instant reaction and sponsored content. Oversaw a team of top-notch writers, curated content and worked with programmers and analytics specialists to create the best possible user experience for both mobile and desktop readers. • Established Bleacher Report as a go-to digital source for Olympics news through 24/7 comprehensive coverage.• Executed a high-profile, ad-based, media-rich content series with funding from a major Global sponsor.• Coordinated brand-specific coverage of events throughout the Sochi Olympics that garnered millions of page views.

Freelance:-Appear as NBA expert on multiple stations including ESPN Radio Louisville 680 AM and KSCO 1080 AM in Santa Cruz, California.Weekly:-Discuss trending sports topics every Monday morning on Good Morning Monterey Bay.-Serve as local, regional and national expert on sports topics for audience that extends as far as Sacramento and Fresno.

Report on professional basketball for leading publications including Dime Magazine, The Basketball Jones (now NBATV's The Starters) and Bleacher Report.

San Francisco, California, Us

-Managed media during Santa Cruz Warriors games-Wrote press releases on deadline for mass distribution to local and national media-Contributed to social media strategy for fastest-growing audience in NBA D-League

New York, Ny, Us

-Daily management of up to 10 hyperlocal news sites.-Wrote and reported local, regional and national news.-Used social media to market sites, reach audience and find and create content.-Tracked analytics to find trends that drive traffic. -Served as sports editor of 12 sites for nine months.-Acted as go-to authority on sports coverage for Northern California.-Created content using various media, including photos, videos, text and web tools.-Managed a team of freelancers and bloggers and edit their contributions.

-Covered the entire 2009-2010 home season of the Washington Wizards.-Wrote game recaps, features and opinion pieces.-Covered Washington D.C. area high school sports.

-Covered Portland Trail Blazers games for PA SportsTicker (now STATS LLC)-Conducting post-game interviews, which were sent to HQ for publication in New York Daily News.

Ba, Communication, Latin American Studies

Education record