After graduating with a BA in Spanish & Business Studies, I found myself working in recruitment for a short while before the suit and tie started to itch a little bit.So I swapped corporate life in London for creative life in Kuala Lumpur, joining a creative agency as a Junior Copywriter. And after I’d been given my first creative brief – headlines for an OOH automotive campaign – I was hooked.I spent four years across various departments working on projects for clients in various industries - writing anything from advertising copy and online content to corporate identity and branding guidelines, or getting stuck into scripts and storyboards or social media planning. I had some experience with public relations and account management, supervising internal creative, design and research resources to develop proposals and deliver work on time, on budget and on brief.In fact, I was enjoying creative life so much that I started to carve out a freelance niche on the side, focusing on travel & lifestyle editorial content for various online publications. After leaving the agency, I moved into a project manager role with a lifestyle marketing start-up, covering content & campaign planning for clients in the hospitality & lifestyle industries; influencer marketing, events, content/production coordination (photography & videography), and content writing.These days, I’m focused on copy and content writing for a range of clients across multiple industries, from fitness to fuel cells. Witty captions to full website rewrites. Corporate, commercial, and conceptual. I’ve even found occasional work as a commercial + voiceover talent – so I don’t just write the scripts, sometimes I get to read and feature in them too.I’ve recently helped establish 1B Creative, a boutique creative consultancy specialising in copywriting and design. We believe every business should look and sound its best. We’re a small team with big experience, having worked on projects and campaigns for major international brands.On the side, I run ‘Kinetic Diabetic’, a social media channel dedicated to my daily life with Type 1 Diabetes, and contribute to The Yum List, Malaysia’s premier lifestyle blog for the best F&B establishments in Kuala Lumpur and beyond.Besides that, it’s either at the gym, in the kitchen, or on the sofa. Largely the latter.
Listed skills include Management, Management Consulting, Consulting, Social Media, and 22 others.