Jacob Westergaard Rasmussen Email & Phone Number

Copenhagen, Dk

Humlebæk, Capital Region, Denmark

Capital Region, Denmark

- Lead the launch process of a product/service from ideation to finalized solution- Accountable for delivery according to timeline and for reaching key milestones- Lead and facilitate communication status meetings, scoping meetings - Work cross functional and connect involved departments (Marketing, Product Management, Audiology)- On-time planning, liaison, and delivery of briefs, launch plans and campaigns- Gather launch insights and share best practise to subsidiaries- Constantly evaluate and optimize the launch process to keep improving- Consistently communicate and involve markets across functions

Copenhagen Area, Capital Region, Denmark

Leading the development of GN Hearings Digital Lead Generation program driving engagement with end-users through multiple digital channels and digital marketing activities. The main objective is to create an optimal user experience for both the end-user and GN Hearing's key retail stakeholders.MAIN JOB STATEMENT:- Develop and design the overall framework for GN Hearing lead management activities- Scope software requirements and build a development plan with clear prioritizations- Work closely with key markets to ensure organizational buy in- Own the software development and implementation timeline- Build data model enabling tracking and performance optimization- Develop CRM capabilities for the program in Salesforce- Facilitate project communication to key stakeholders and steering committee- Improve and optimize digital marketing and lead generation activities throughout the funnel

Copenhagen Area, Denmark

At GN Hearing, I am a part of the global digital marketing team for the hearing aid division, heading up digital projects for the premium hearing aids brands ReSound and Beltone.----- Website development- UX enhancements- SEO optimization- Digital tools to increase user engagement- Lead conversion tools

Dubai

MAIN JOB STATEMENT:New position created to set up marketing team in company going through rapid growth and to manage all Corporate marketing as well as branded activities in the GCC in close collaboration with suppliers.- Part of the Medica Group Lead Team- Establish and manage a team of Marketing professionals within PR, VM, Digital & Customer service- Lead all digital marketing activities- Keep building the groups digital identity including website development- Drive ongoing Competitive Intelligence analysis & associated actions- Setup & manage ongoing marketing budget by brand- Ongoing reporting and collaboration with suppliers on marketing activitiesKEY ACHIEVEMENTS- Set up marketing function from scratch including strategy and structure, roles & responsibilities and hiring/firing- Created new online platform for the company incl. new userfriendly website & multiple social media channels resulting in an average of 500 leads per digital campaign- Won award from Galderma for best global execution of “Proof In Real Life” campaign for the Restylane brand- Spearheaded creation of detailed marketing budgets by brand linked to clear Where to Play/How to Win choices.

Copenhagen Area, Denmark

MAIN JOB STATEMENT:- Managing a team of 8 graphic designers- Responsible for the team goals and for reaching them- Optimizing the graphic designers workflow- Training the team in counselling the customers to improved their digital solutions- Responsible for ensuring timely completion of projects as well as the entire process from idea generation through execution- Understand clients exact requirements for their digital marketing solutions- Contribute with new ideas for effective client marketing campaigns- Leading the project to establish the values for “Good Customer Service & strengthened Client Relationships”- Ensuring competitiveness in offerings to the existing customers baseKEY ACHIEVEMENTS- Increased the team productivity by 60% while increasing customer satisfaction rate to 100%- Led implementation of “consulting in the optimal digital solution”. Responsible for developing and training employees in the customer service division on how to advice our customers to choose the right digital solution, resulting in an increase in the leads from 0 to an average of 40 every week.

Copenhagen Area, Denmark

MAIN JOB STATEMENT:x- Responsible for B2B sales of webpages and digital marketing solutions- Meeting with clients to understand their exact requirements for their digital marketing solution- Evaluating client requirements & recommending optimal web solutions- Consolidating ideas into strategic marketing campaigns and presenting to clientsKEY ACHIEVEMENTS- Winner of internal award for “Best sales Team” 2012.- Highest customer satisfaction rate in the company consecutively from 2011-2013

Denmark, Nordjylland, Farsø

MAIN JOB STATEMENT:- Managing 8 employees in the golf department- Responsible for $100K yearly event budget- Optimising the company digital profile through websites and social media- Leading the maintenance of the company website incl. usability optimisation.- Managing marketing activities working with agencies on both digitals as well as offline- Key Account Management of the sponsorship portfolio, driving growth via golf events- Leading 50 annual golf events/tournaments, from concept preparation through to execution KEY ACHIEVEMENTS- Restructured 2 annual professional golf tournaments. Developed the tournament concept, marketing strategy, sales strategy and organised the tournaments. The tournaments secured incremental revenue of $83K. Added a third tournament just before I changed career and moved to Copenhagen- I provided the cooperation agreement with Scandinavia’s largest DIY chain, XL-BYG for the biggest tournament in the company’s history. XL BYG currently comprises more than 250 XL-BYG stores in the three Nordic countries. The tournament contributed to yearly incremental profit of $29K.- Developed the corporate sponsorship concept and was the lead in every aspect of the process. Everything from developing sales materials, planning the marketing strategy and sales of sponsorships. Succeeded the project with a turnaround of the yearly revenue from $36K to $180K- Organised 2 major modernisations on the company brand, consisting of a transformation from a printed profile to a digital profile. I was the cooperative source between the agencies and made sure all parts were streamlined and completed to deadline.

Denmark, Nordjylland, Farsø

MAIN RESPONSIBILITIES:- Organising golf events / tournaments in collaboration with the Golf Club Manager- Creating promotional material such as Internet ads, brochures, posters, roll ups- Assisting the marketing manager in planning the digital and printed marketing plan

Design, Technology & Business (Graphics) Programme, Graphic Design, Marketing, Business Development

The education developed my competencies in areas covering graphic design, graphic production and marketing. As a student at Design.

Graduate Diploma In Business Administration, Business Statistics

Introduction of methods used for data analysis and a baseline program for subsequent selection of Bachelor electives with a quantitative.

Graduate Diploma In Business Administration, Business/Managerial Economics

Introduction to theories and methods to help identify, analyse and qualify decision-making for future implementation. Focus is.

Danish Gymnasium, Higher Commercial Examination Programme

The Higher Commercial Examination Programme, is a 3-year Danish business-oriented secondary college program which offers general subjects.