Jacob Lin Email & Phone Number

New Taipei City, Taiwan

Internal:• Spearheaded creation and design of letterhead, slide deck template, and business cards etc. Defining brand identity and reenforcing brand guidelines through various aspects and mediums.• Managed and led the development of company website such as acquiring domains, website content and design, ongoing maintenance, and updates using Figma and WebflowExternal:• Generated and optimised both the Chinese and English versions of AACSB accreditation curriculum to be used for AACSB seminars in Taiwan, Greater China Region, and Southeast Asia.• Optimised business proposal plans for Taiwanese businesses by finding relevant local data to support findings and insights.• Served as the communication bridge between foreign and local guests during internally held Bamboo and Sustainability Forum, clearing any confusion caused by language barriers.• Participated in multiple projects related to different industries (education, ESG, and hospitality) simultaneously, reporting progress and drafting detailed proposal plans.

Toronto, Ontario, Canada

• Facilitated design sprints and constructed user personas, information architecture, and sitemaps during initial design stages to outline website content, layout, and features.• Designed both the web and mobile landing pages for Idi Cafe, ensuring that a cohesive visual identity is presented throughout the entire site.• Conducted research to identify behaviour and needs of the target audience and social media trends used to improve social media presence.

Honours Bachelor Of Science - Hbsc

Graduated with distinction • Major: Communication, Culture, Information, and Technology • Minor: Mathematics • Minor: Statistics

Bachelor'S Degree, Communication And Media Studies

Joint program with UofT's Communication, Culture, Information, and Technology major

High School Diploma

• Completed several AP courses in Physics, Chemistry, and Calculus • Completed IBHL courses in Biology and Chinese