FRNDLY is an innovative and collaborative agency representing developing artists through the niche talents of other young creators and empowering their initiatives by proving false that industry positioning or experience is a prerequisite to modern artistic success.With FRNDLY, I developed and led a virtual music festival that reached over one million impressions across social while organizing a team of over 40 individuals to develop a lineup, organize content, and secure sponsorship deals. I also produce and host an original podcast highlighting young creators with thousands of downloads and listeners.For clients, I conduct partnerships, organize their business deals, construct social campaigns and designs, pitch and monitor all press coverage, and operate as their business manager.

I lead multiple partners to expand accessibility and reach of financial literacy programs for K-12 students, in addition to operating, managing, and creating content for FitMoney's digital channels.

I developed the digital marketing plan across all social platforms and am responsible for keeping them active, timely, and relevant to build our audience. I curate strategies to encourage parents, teachers, and administrators to implement the free, nonprofit financial literacy curriculum into their schools. I also evaluate data and assist in adapting digital curriculum for easier accessibility.Most recently I animated and developed 20+ videos implemented across New England schools for a virtual financial literacy curriculum and certificate program. I also narrated curriculum implemented across a larger initiative launched in the spring of 2021.

Received 2020 National Student Production Emmy Award for February Election Coverage.As producer and an anchor on the show, I am responsible for recruitment, building news agendas, editing scripts, and producing daily shows. Last spring, I helped launch our "Today in Four Minutes" branding campaign to increase viewership and awareness on campus. I also anchor the show once a week with national news headlines.

I work with executives to prepare, monitor, and promote social media activity across all of Boston University's social channels. I launched a "Follow Friday" series on Instagram that documents and highlights lesser-recognized student groups. The series received an average 80% retention rate. I also covered major events in Boston and on campus in real time through our social outlets.

As a Campus Brand Manager, I created content with a local emphasis to share across social channels and hosted events that engaged college students throughout the Boston area with the HBO Max service and content.

As a campus ambassador for Boston University, I brought the Timberland brand and products to the local scene to encourage brand engagement and relationship-building with the student demographic. My responsibilities included creating weekly content, hosting giveaways, and navigating student engagement through channeling communications.

I worked in a large-agency setting with 10 others on multiple clients. My main responsibilities included completing industry audits and monitoring earned media. I also pitched to local outlets and assisted in event coordinating and research, successfully gathering coverage for brands like HSBC and Spotify with the launch of their kids programming.

As a content intern, I organized meetings, create project decks, and worked with team members at vendor discussions and workshops. My proudest accomplishment at Spark was the influencer marketing project I founded and presented as a seminar to share insight and develop future influencer implementation plans at Spark. I also collaborated with other interns to educate staff on Omnichannel marketing strategies and develop 2020 planning for brands, including Sour Patch and Campbells.

As an influencer for Abercrombie on their campus agent team, I created content and published media across my social channels to humanize the brand and embed brand loyalty in my community. I received 50,000+ impressions with a 30% engagement rate on Instagram, 10 times the industry average. I engaged students with the brand through content creation at their office in Columbus, Ohio, and at Philadelphia's Made in American Music Festival. While on campus, I created special activation opportunities to drive traffic online and in-store.