• Lead 10 sales advisors to achieve the No.1 concession and 4th best store in the UK & Ireland for sales and growth through inspirational leadership and comprehensive retail planning.• Analyse weekly sales KPIs to identify market opportunities for visual merchandising and store assortment, achieving +44% above store plan and +45% over budget.• Utilise category stock insights and sales data for demand forecasting and stock planning with the Merchandiser, contributing to a +60% YoY increase in store sales growth.• Successfully surpassed our main concession competitor, becoming the No.1 sales concession among 10 competing brands by achieving +119% over the sales plan.• Manage the entire recruitment process, from CV screening to onboarding, and deliver staff training aligned with HR objectives and store team goals.

• Collaborated with a team of 30+ international colleagues to support store management, consistently exceeding sales plans by 5% through excellent teamwork and communication.• Partnered with managers and VM team to achieve top 2 store ranking in UK & Ireland region for sales, operations, customer experience, and visual standards.• Assist store managers to train new joiners on best practices for shop floor operations, stockroom management, customer service and product knowledge to enhance conversion.

• Collaborated with a global remote team to strategize digital campaigns that increased sustainability awareness within the European building industry.• Crafted creative contents and maintained social media calendars for campaigns, such as the Vernacular Photography Competition, Green Podcasts, and Carbon Footprint Webinar. • Monitored social media community engagement to identify growth opportunities.

• Managed a team of 12 sales agency managers, monitoring sales progress and implementing targeted solutions, leading to 3 consecutive quarters of achieving sales targets. • Oversaw full sales cycle and operational management for 2 developments with 518 client accounts through seamless cross-functional collaboration and communication.• Identified conversion opportunities through monthly tracking and forecasting by analyzing historical and sales pipeline data, resulting in a nearly 60% conversion rate.• Collaborated with Marketing and Product teams to launch 18 new product types, achieving a 70% sell-out rate through precise customer preferences and market trend analysis.• Partnered with the area sales manager on strategy execution, resolving challenges and expediting conversions within deadlines, consistently exceeding sales targets by 10%.

• Achieved Top Sales in 2018, contributing 30% of total group sales through cross-selling, upselling, proactive follow-up, active listening and effective negotiation. • Promptly addressed all inquiries and built solid pipelines using diverse sales strategies converting over 20 high-value leads annually.• Nurtured strong customer relationships, establishing subject matter expertise and excellent customer services, resulting in over 33% customer referral sales.

• Partnered with store manager to lead 5 sales assistants in delivering exceptional customer service to drive store KPIs (conversion rate, items per receipt, and member subscriptions).• Monitored assortment stock levels and collaborated with visual merchandisers to enhance sell-out rates and optimize stock efficiency.• Assisted in the opening of the new store by organising merchandising displays on the shopfloor, establishing stockroom standards and conducting new staff training.