Jacob Roper Email & Phone Number

Our ability to sleep well has been lost as we struggle to adapt to our modern economy, technologies, responsibilities, and social lives. I founded Rthm to help people design their lifestyle in a way that respects and harmonizes with our underlying circadian biology, and to create and market products that help them do so.

Los Angeles, California, Us

Relica Boost is a rapid-growth influencer marketing agency. As their clientele and influencer advertisement volume grew, they recognized the need to establish a technology platform that streamlined their coordinators' workflows, provided insight to influencer and advertisement performance, and integrated their various information systems into one platform. I served as the architect and product manager of their new technology platform.Key Responsibilities:• Centralize and integrate various information systems used by Relica Boost to conduct its influencer marketing agency business.• Create a technology platform to manage marketing campaign performance data and reporting to company leadership and clients.• Conduct campaign data analyses and make recommendations for advertising strategy.• Map and streamline employee workflows, identifying processes that could be improved and leading software integration development to automate clerical tasks such as data entry and contract creation.Key Results:• Developed an operations technology platform leading a team of developers within 4 months.• Improved ROAS on influencer campaigns by 12% throughout my contract.• Reduced database errors by 53% and clerical workload by 78%.• Increased monthly influencer bookings by 41% by streamlining coordinator workflows and eliminating redundant or unnecessary tasks.

When the pandemic's developments challenged our approaches to work and life, I stepped up to offer my health and lifestyle design expertise to companies around the United States. As the principal at Wellspring, I served as a consultant to high-performing business teams, designing bespoke employee wellness programs and servings clients with live lectures, written content, and 1:1 coaching.Key Responsibilities:• Develop employee wellness programs and curriculum for client companies.• Generate new business by developing relationships with HR professionals, proposing and closing sales deals for employee wellness programs.• Regularly deliver both written content and live lectures on various topics concerning health, wellness, and work performance (sample presentation)• Conduct 1:1 coaching sessions with client employees to help them apply the information presented in the programs.Key Results:• Increased steps per day taken by client employees by 67%, decreased average body weight by 8%, and increased Pittsburgh Sleep Quality Index scores by 31% among participants (averaged across all clients)• Reduced health insurance expenditure on employees I worked with by 55% (for employees with incentive-based rates)

My first foray into product entrepreneurship, Ambrofit was the brand I operated under to launch my first physical product, and ergogenic nutritional supplement, and my first digital product, a body weight analysis tool that helped customers track and understand their body weight data, and use it to implement lifestyle changes to achieve their ideal body weight and composition. I retired the brand in 2020 when I began work on Rthm.

Scottsdale, Arizona, Us