Product Marketing Intern
- Created and implemented a comprehensive licensing prioritization criteria that enhanced brand extendability and drove product innovation in key markets. - Conducted in-depth market research and competitor analysis for new category expansion to grow the brand in alignment with Long Live the Lazy brand platform- Collaborated with cross-functional teams to develop and pitch new product launch concepts that will drive double-digit % growth for licensed products.- Briefed/Fielded brand extendability research with the Consumer Insights Team.