Jacolyn D. Email & Phone Number

London, Gb

United Kingdom

Do Better is a social impact consultancy, changing the way brands and change makers find each other and work together.We understand impact, the power of evidence and what it takes to change minds. We help brands navigate the vast planes of environment and social sustainability, and create powerful, impact-led activity that solves the right problems for their talent, customers and stakeholders. And then we help them talk about it, in the right way, to the right audiences.And we create communication campaigns and corporate strategies for non-profits and social enterprises, helping them to think about what they do in terms of the impact they make, build audiences and saliency.

London

Hammersmith & Fulham has been one of six test areas for Universal Credit since 2014. In the past 8 years it has also become the home of one of the UK’s busiest food banks, at the forefront of innovation.Crafted commercial impact strategy, repositioning food banks as sitting at the heart of a community-based collective impact framework with the power to eradicate poverty from the ground upwards.Created a series of Trussell Trust Pathfinder pilot programmes, targeting corporations with a range of CSR objectives. Each programme is designed as tracked impact-led pathways with a range of investment horizons. Tailored Giving Back programme incorporates multiple levels for engagement and participation, improves B Corp scores and includes built-in reporting tools for everything from PR to internal comms to Annual Reports.Convener and project lead for a collaboration with Gousto, London Borough of Hammersmith & Fulham, Imperial College London and NIHR in seeking to break the link between poverty and poor mental health.

London

Planned and co-led surge operation at Olympia, London. As the UK began to lock down, Hammersmith & Fulham Foodbank geared up. Needing to instantly upscale from 125 households a week to 125 a day, we created a safe pick, pack and despatch operation from Exhibition Hall, Olympia. We moved from paper plans to full delivery model in just over two weeks through partnerships and new collaborations.

West Kensington, United Kingdom

The organisation is crucially important to diverse communities across the borough and faces growing demand in a challenging economic environment.In collaboration with a talented operations team, the board brings strategic leadership, marketing, fundraising and public affairs skills, and provides direction and drive.

Marylebone

Joined this boutique creative marketing agency to build a planning function from scratch. Developed and led the strategic and innovation offering to all clients including Disneyland Paris, Centrica Hive, Travelex, Visa, Mills & Boon, Doosan Babcock and Pearson. Led digital transformation for Project Literacy, an £8 million flagship global Corporate Social Responsibility programme for Pearson, working with UNESCO, USAID and 250 worldwide NGO and social entrepreneurial partners. Developed pilot programme using blockchain technology to provide transparency, knowledge sharing and track and verify the real world impact of activity. Helped Travelex cement a global brand, took Visa into the wearable tech world and led the Centrica Hive transformation from broadcast marketer to Single Customer View content creator.

London And Dorset

Founded consultancy agency The Planning Department, creating brand and comms plans for a wide range of B2B and B2C clients in London and the South.

London, United Kingdom

Dual function within the dmg media portfolio, focusing both on the Mail brand and partnering key clients to develop a deeper and clearer understanding of shared audiences and opportunities. Ultimately uncovering engaging and pertinent brand stories and providing planning-led recommendations to improve the effectiveness of consumer communications including originating brand architecture for the Mail brands.The corporate ambition for the media group is to drive a real step change in the way they communicate with readers and how they work with brand owners, focusing on providing solutions to brand challenges and ambitions through consumer insight across the Daily Mail, MailOnline and Metro news publications, data and e-commerce.

Bournemouth, United Kingdom

Worked with P&O Cruises to develop their 2013 global positioning. The client had some key challenges for 2013, not least that they had slipped from market leader to challenger in a growth market.

Senior planner role developing strategy and leading creative response for Creative Scotland, V&A at Dundee and Taxiworld and research group moderation for NHS Scotland. Also part of pitch development and presentation for high profile VELUX win.

Developing campaign strategy with filed marketing London agency Carbon Marketing for Graco; Masterfoods and Nestlé, including the award winning and hugely successful strategic launch for Sharpie Pens in the UK. Working to create and leverage social responsibility strategies to increase brand saliency for Kettle Foods and Alpro Soya. Working with promotional and experiential agencies Exposure and Agency Space, developing strategic and creative responses to clients such as Eurostar; Unilever and Regen SW.

London, England, United Kingdom

Primarily responsible for strategic direction on key agency accounts Frito-Lay and Nestlé Cereal Partners, and five-year future planning for McDonald’s. Strategist for new business pitches and new business wins.Leading brand strategist on award-winning work for Kerrygold and Snapple. Campaign or contributory strategist for award-winning work on Mars, Snickers and the Masterfoods confectionery portfolio; Knorr; Lucozade and Ribena.CRM activity for MBNA and BSkyB. Additional strategic work for Warner Bros, The British International Motorshow and taxi hailing tech start-up, Zingo. Socially responsible and cause related work for Shell, The Sun and NOTW.

London

Various projects for ARC, Triangle, Tequila, Tiscali, 23red and Mosaic including work for Coca-Cola; The Times; Procter an Gamble, BT