I lead marketing and technology efforts for LUCY as we focus on designing, developing, and distributing next generation nicotine products designed to finally put big tobacco out of business.

As Co-Founder of Soylent, John Coogan fulfilled a variety of roles ranging from marketing, ecommerce strategy, engineering, and finance. From 2013 to 2017, he served as Chief Technology Officer where he managed a team of highly-skilled engineers and data scientists focused Soylent’s web presence, building e-commerce, order management, and fulfillment software. John built Soylent’s initial e-commerce site responsible for handling millions in payments every month. Under his leadership, the young company shipped millions of units on a budget of less than $100,000, while he also managed Soylent’s database build-out, business intelligence systems, in addition to numerous legal, finance, and HR projects.Prior to Soylent, John worked in finance, as well as early- and mid- stage technology companies. Coogan has a Bachelor of Science in Economics from Northeastern University and is enamored with data and anything that increases his efficiency. A Pasadena native, he currently resides in Echo Park. Los Angeles. During his career, John has sold over $100M of products online via direct to consumer ecommerce platforms. He is now consulting with up-and-coming brands to help them develop ecommerce strategies and grow their customer bases.