Jacopo Bruno Email & Phone Number

Lugano, Ticino, Switzerland

- Banking: 3Y roadmap creation for the digital acquisition strategy in wealth management division

Svizzera

- Consumer Electronics Manufacturer: Definition of Marketing media monitoring dashboard (managerial and operational level)- Industrial Equipment Manufacturer: B2B-commerce model redesign

Milan, Lombardy, Italy

Main industries: Retail (Grocery, DIY, Fashion) & Consumer Goods.Key Projects Include:- Major French DIY Retailer | Assessed new B2C Marketplace Value Chain for local adoption- Leading Consumer Electronics Retailer | Definition of the new Wholesale channel operating model- Italian Grocery Retailer | Personas Identification from a quali-quantitative perspective and customer journey design - Italian Grocery Retailer | Customer care model assessment and target operating model design- French DIY Retailer | In-store checkout experience assessment and to-be model design - Italian Grocery Retailer | Marketing organization design: strategic initiative assessment and prioritization; definition of the overall marketing department structure; detailed definition of target operating models for each sub-division

Milan Area, Italy

Main industries: Retail (Grocery, DIY, Fashion) & Consumer Goods.Key projects include:- Major Italian Retailer | Assessed current Customer Feedback Capabilities and designed initiatives (with customer journeys) supported by a new operating model leveraging a new Customer Feedback Platform.- Major Italian Grocery Retailer | Re-designed Contract management processes and supported the transition to a digital platform.- Global Leading Coffee Firm | Defined the process of Equipment Lifecycle Management and IT impacts after the adoption of IoT technology together with operational and managerial dashboard.- Italian Grocery Retailer company | Defined eCommerce Strategy assessing the potential of Italian areas and designed the Operating Model to achieve profitability supported by Business Cases.- Global Fashion Retailer company | Analysis of the current lead generation experience and ideation of new initiatives to increase performances.- Global leading CPG company | eCommerce Capability Assessment on UX, Merchandising, Content, Digital MKTG/MKTG Automation, Customer service - CRM & Loyalty, Payment and recommendation based on industry best practices.- Italian QSR company | Designed the new store experience for a leading Italian QSR player and optimized in-store processes and checkout system after roll-out supported by Business Case.

Milan Area, Italy

Main industries: Retail & Consumer Goods

Master’S Degree, Economics And Management Of Innovation And Technology (Emit), 110 Cum Laude/110 (Gpa: 29/30)

Thesis: Computational and Statistical Approaches to Investigate Bitcoin Ecosystem on Twitter

Exchange Program, M.Sc. Management

September 2017 - December 2017 Courses: Artificial Intelligence for Business - Big data for Business - Quantitative Marketing - Web.

Campus Abroad Program

Course: Social Entrepreneurship and Impact Investing

Bachelor’S Degree, Business Administration And Management (Cleam)

Liceo Scientifico Tecnologico

English Summer School