John is a widely experienced leader of Product Marketing and Go to Market campaigns. He has planned and executed both operational and strategic campaigns for well known brands including: Samsung, O2, Sony and Canon. John is highly creative and a natural problem solver who can pick up difficult projects, focus on the business needs and deliver innovative solutions. John has experience in both B2B and B2C markets, and is passionate about using Digital services to improve customer experience and operational efficiency data and insights. As a Product Manager, he is adaptalble to working with all teams in the business, and confident presenting reports to leadership.Marketing & Sales Enablement• Campaign planning, including channel strategy, marketing communications, events and PR• Digital Marketing asset creation for Social Media, Website, long-form content and Webinars• Subject matter expert, evangelist with customers and for internal stakeholders• Product Launch planning, including press and investor briefings and sales enablement playbooks.• Management of partnerships and Channel marketing partners Commercial Management• Budget setting and revenue improvement across multiple international markets• Management the Digital Product Roadmap to maximise the value of assets through prioritisation , Quarterly, yearly, 3 to 5 year plans• Business case creation to support development of new products and lifecycle phases• Differentiated product positioning in the market place with compelling value propositions• Product lifecycle management from market insight through development to testing and launchLeadership• Lead an engaged and high performing team, with clear direction and motivation for delivery• Establish effective relationships at all levels to ensure exceptional business performance• Team resource planning, interviews and hiring of team members• Defining of OKR's, metrics tracking against Customer, Company, Competition, Collaborators, Context• Management of costs and budgets, with regular reporting to C-level stakeholdersStakeholder Management & Negotiation • Stakeholder engagement and influence across multiply tiers within the organisation • Partnership with legal teams to negotiate contracts, and create new legal agreements• Manage & agree business objectives through negotiation process with key business partners• Pragmatic resolution of any conflicts arising in the business