► Drive and communicate digital strategy with the President/CEO, Executive Team, Creative, Brand Marketing, Sales, and Business Intelligence to ensure cross-functional alignment. ► Plan and execute omnichannel marketing campaigns across all digital and traditional channels, including PPC (pay-per-click) and PPC (pay-per-call), SEO, Programmatic Display, Web, Email, CRM, Social, Print, TV, and Radio.► Managed vendor and agency relationships, including strategy, budgeting, reporting, and optimizing.► Implemented KPIs and A/B testing across all channels to increase conversion rates and ROI. Identify and analyze market trends and competitors to develop innovative strategies for increasing sales.► Manage, design, and enhance website content and performance including metrics that affect our website traffic, sales quotas, and target audience impact.

In the capacity of Business Development Manager & WordPress Developer, I deliver the highest quality services to customers on web development, server management, and website security and performance optimization.Selected accomplishments include:► Deliver the highest quality services to customers on WordPress web development, digital marketing, website hosting, server management, security, and performance optimization.► Improve online website presence for 20+ companies with monthly hosting, security, web content, and CRM management. Accomplish significant business enhancement results by leading digital research and development efforts.

TCC is a 50-year-old manufacturer and distributor of vitamins, minerals, and specialty supplements, under a family of 5 brands that focus on sports nutrition, healthy aging, beauty, skincare, diet, and energy.Key achievements for this role:► Build a best-in-class customer D2C sales, loyalty, and retention strategy from the ground up, leveraging all current customer touchpoints. ► Drive and communicate digital strategy with President/CEO, Executive Team, Creative Brand Marketing, Sales, and Business Intelligence to ensure cross-functional alignment. ► Manage digital agency partners in website design, Paid Advertising, SEO, email marketing, and social media to ensure cohesive communications, strategy, ROI, and output.► Drive acquisition programs aligned to marketing plans, sales plans, and objectives by leveraging a quantitatively derived, fact-based, and insight-based segmentation framework which identifies the highest-rated potential customer with the greatest Customer Lifetime Value (CLV).► Produce and communicate monthly campaign results, making relevant course corrections to drive KPIs. Recommend, execute, and operationalize test ideas that will drive KPIs.

USA Fire Door is a nationwide Commercial Door Supplier for Contractors, Businesses, and Organizations. USA Fire Door is one of the nation’s top privately owned online distributors of commercial doors, door hardware, and frames.Key achievements for this role:► Strategize, execute, and lead several digital marketing campaigns to drive revenue, increase customer retention, and elevate corporate branding. ► Plan and deliver several digital projects focused on new WordPress websites, and e-commerce development. Devise a fully automated product measuring size, price, and logistic custom e-commerce website based on the company’s internal pricing and size structures.► Streamline all phases of the online product development life cycle and testing by coordinating resources and conducting quality assurance inspections. ► Lead consultation on SEO, paid advertising best practices, content creation, and client expectations management. Improve tracking/monitoring of site traffic and health of SEO campaigns.

cThru Media team is a San Diego-based digital marketing and media buying agency helping companies understand their marketing challenges and paving custom digital road maps and solutions.Key achievements for this role:► Built and led web development and project management teams to ensure on-time and within-budgeted delivery of web development projects.► Managed client communication during pre-sales and post-sale initiatives by overseeing all day-to-day development activities and troubleshooting client communications issues. ► Spearheaded the data analytics, reporting, and product research development of corporate and client website projects. ► Managed the website development budget planning processes while ensuring financial objectives and controlling overhead expenses.

The E.W. Scripps company is one of the nation’s largest local TV broadcasters, serving communities with quality local journalism, and businesses with local and national advertising solutions. Scripps is the nation’s fourth-largest independent TV station and operates 61 television stations in 41 markets. Key achievements for this role:► Accomplished over 120% of direct new business goals in 2014 and 2015 for the San Diego DMA territory. ► Led the entire new business website development sales cycle from discovery to product demos, negotiations, and closure of high-volume digital marketing deals. ► Set customized pitches, demos, and overall sales strategy to close a high volume of digital sales by collaborating with the CEO, Director of Sales, and Marketing.► Fostered and sustained high-value advertiser relationships to maximize growth opportunities while maintaining consistent client communication.

iMatrix provides nationwide digital marketing strategies to help healthcare practices find their ideal patients and increase their revenue by optimizing and accelerating every stage of the patient's journey to maximize and sustain practice growth. Key achievements for this role:► Developed and managed 35 client accounts on a monthly basis, providing professional management and digital marketing services in order to increase revenue growth and profit performance. ► Led execution of high-impact marketing campaigns focused on website design, SEO, Google Ads management, social media, and copywriting.► Steered SEM marketing projects across multiple verticals in conjunction with a highly collaborative and fast-paced digital marketing team. ► Seized growth opportunities by staying current with new paid media channels, software, and industry best practices.

As Digital Marketing Manager, I designed and developed the digital infrastructure and company websites while planning and executing SEO, Paid Advertising, social media, and email marketing campaigns. Key achievements for this role:► Augmented website's unique visitor traffic by 250% and social media followers by more than 10K. ► Enhanced online e-commerce product sales by 60% and overall sales KPI conversions by 140%.► Built digital corporate infrastructure and company websites, while planning and executing SEO and SEM, social media, and email marketing campaigns. ► Designed custom landing pages and newsletters and e-blasts that increased the email subscribers by 80%.

Digital multimedia marketing specialist, responsible for designing innovative corporate branding packages, online sales campaigns increasing sales while expanding brand image. Use a variety of traditional and state of the art analytical marketing techniques to improve overall media marketing ROI and maximize the success of all campaigns through in-depth analytics.