• Develop and execute a comprehensive marketing plan aligned with the theatre's goals and objectives.• Manage annual marketing budgets for the company with monthly reporting to management on ROI of all initiatives.• Recommend short and long-term revenue strategies, including sales and marketing plans.• Create a clear and compelling value proposition for the theatre and it’s productions and events to attract new audience members.• Oversee the theatre's and associated productions’ presence on social media platforms, creating engaging and shareable content.• Plan and execute advertising campaigns across various channels, including print, online, radio, and outdoor advertising (billboards).• Leverage partnerships with local businesses, media outlets, and influencers to expand the theatre's reach.

As the senior marketing leader on the Midori & Friends team, I promoted the organization's mission of providing tuition-free music education to underserved communities in NYC by crafting powerful and uplifting institutional materials. • Oversee marketing workflow, staffing, and budgets for design, advertising, and the organization's website.• Strategize, execute, and optimize comprehensive marketing initiatives to enhance brand recognition and drive financial growth.• Utilize Google Analytics 4, Salesforce, and Tableau to segment and analyze audience data, enabling targeted advertising campaigns that maximize brand exposure and attract new customers.• Spearhead engaging social media campaigns that showcase the inspiring stories of students and the profound impact of music education.• Design and produce all physical and online marketing materials, including brochures, programs, invitations, impact reports, and long-form videos.• Orchestrated successful marketing campaigns for the 30th Anniversary Gala, resulting in over $324,000 of donations.• Collect and disseminate relevant marketing and customer data, developing analytics reports where needed.

• Devised and implemented comprehensive social media content strategies, crafting compelling campaign language, visually captivating graphics, and engaging videos to effectively promote clients.• Analyzed performance reports and leveraged insights to optimize social media campaigns, driving increased engagement and conversion rates.

• Executed impactful Google Ads and social media advertising campaigns, successfully promoting Peridance's Open Class Program, School at Peridance, and Peridance Contemporary Dance Company, resulting in a significant boost in sales and class enrollments.• Cultivated and nurtured relationships with individual funders through personalized interactions, strategic networking, and targeted engagement efforts, resulting in substantial donations and underwriting for the Peridance Contemporary Dance Company.• Oversaw and provided guidance to work-studies, interns, and box office personnel, ensuring smooth operations and exceptional customer service.

• Designed and distributed captivating bi-monthly email newsletters, crafted engaging social media content, and produced visually appealing physical marketing materials to drive attendance and participation in performances and events.• Cultivated strategic partnerships with other performance organizations, fostering collaborative opportunities and expanding the organization's reach to new audiences.

• Delivered unparalleled customer service across multiple communication channels, promptly resolving inquiries and leveraging customer feedback to drive continuous improvements.• Managed client orders, returns, and proactively provided personalized product recommendations, ensuring exceptional customer satisfaction.